How To Calculate, Use, and Boost Customer Growth

Summary

In this SAP Emarsys episode the hosts define customer growth as the net increase in a brand’s customer base and walk through the simple growth‑rate formula, highlighting the need to account for both new acquisitions and churn. They stress that growth must be evaluated alongside complementary metrics such as CAC, CLV, repeat‑purchase rate and retention to gauge profitability and sustainability. The episode then outlines seven proven tactics—product quality, product‑led growth, empowered customer‑success teams, segmentation, feedback loops, data‑driven optimization, and referral programs—to both attract new buyers and keep existing ones engaged.