How To Develop and Market Your Product Range

Summary

The episode explains what a product range is and how small e‑commerce businesses can strategically develop and market it. It outlines steps for aligning a range with brand goals, audience needs, and operational capacity, while weighing the pros and cons of expansion. Marketing tactics such as segmented campaigns, bundles, tiered pricing, and content clusters are highlighted to boost visibility and average order value. Real‑world examples like City Seltzer, Sabai Design, and Grind illustrate successful product range strategies.