How To Improve and Optimise Core Web Vitals on Shopify – Eastside Co

Summary

In this episode, Eastside Co breaks down Core Web Vitals (LCP, CLS, and INP) and explains why they’re crucial for Shopify store performance, SEO, and conversions. The host walks listeners through how Google measures these metrics using field data, how poor scores can hurt rankings and ad spend, and which tools—Search Console, PageSpeed Insights, Lighthouse, and CrUX—should be used to monitor them. Practical optimisation tactics are shared, such as preloading hero images, setting explicit dimensions to prevent layout shifts, and trimming JavaScript and third‑party apps to boost interaction speed. The episode emphasizes a continuous, performance‑first mindset and recommends professional services for deeper code tweaks.