The shift forces merchants to choose between TikTok’s growing audience and the financial and operational risks of a mandatory logistics system, potentially reshaping e‑commerce channel strategies. As TikTok aims to compete with Amazon and other marketplaces, the backlash underscores how platform policy changes can impact the ecosystem of small businesses that drive its growth, making this a pivotal moment for sellers and the platform alike.
Comments
Want to join the conversation?
Loading comments...