Types of User Surveys and How To Use Them Effectively

Summary

In this episode Shannon Mullery explains what user surveys are and why they’re essential for continuous feedback in business. She breaks down the two main data types—qualitative and quantitative—and maps them to survey formats such as CSAT, NPS, CES, SUS, and open‑ended UX surveys, showing when each is best used. Practical best‑practice tips cover setting clear goals, keeping surveys short, writing neutral questions, incentivizing respondents, planning analysis, and leveraging modern survey tools with AI‑driven sentiment analysis. Real‑world examples, like Kloo’s soft‑launch survey, illustrate how targeted surveys can fine‑tune product, pricing, and experience decisions.