We Did It Again: SAP Recognized As A Leader In The 2026 Gartner® Magic Quadrant™ For Personalization Engines

Summary

In this episode, SAP announces its seventh consecutive placement as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines, emphasizing the shift from siloed personalization to unified, real‑time, AI‑driven customer experiences. The discussion highlights SAP’s capabilities in event‑based, behavior‑led orchestration, cross‑channel AI‑powered engagement, and native integrations that create a single, actionable customer view across the enterprise. Real‑world customer results—such as Cupshe’s 33% revenue growth and Mizuno’s 52% increase in active customers—illustrate the measurable business impact of SAP’s platform. Host Sara Richter, a veteran marketer with deep martech expertise, frames these achievements as proof of SAP’s commitment to scalable, data‑activated personalization.