What Is a UX Competitive Analysis & How To Conduct One

Summary

The episode explains what a UX competitive analysis is and why it matters for conversion rates, focusing on how users complete key tasks on rival sites. It walks listeners through a six‑step process—identifying direct and indirect competitors, comparing features, mapping task flows, evaluating usability, benchmarking performance, gathering user feedback, and synthesizing findings into actionable insights. Practical tips include using spreadsheets, heuristic checklists, and simple user testing to spot friction points such as extra clicks or unclear labels. By turning these observations into a SWOT or prioritized roadmap, teams can streamline their own user journeys and gain a market advantage.