Windsor Boosts In-Store Traffic By 48% With The Happy Returns BORIS Solution

Summary

In this episode, Steve Hutt discusses how Windsor, a major women’s fashion retailer, leveraged Happy Returns’ BORIS solution and Return Bars® to turn product returns into a driver of in‑store traffic and loyalty. By shifting 74% of returns to physical locations, Windsor saw a 48% lift in foot traffic and a 12% same‑day purchase conversion rate from return visits. Senior Director of Ecommerce Freya Seeger highlights that the streamlined, omnichannel return experience not only eases operational strain but also creates repeat‑sale opportunities, positioning returns as a strategic retention tool.