D2C Fashion Brand MyDesignation Raises Rs 40 Crore in Series A Round

Why It Matters

The round validates strong investor confidence in India’s D2C fashion sector and accelerates MyDesignation’s shift from digital‑only to a hybrid offline‑online presence, widening market reach.

Key Takeaways

• Rs 40 crore Series A led by RPSG Capital Ventures.
• Funds target eight new company‑owned stores next year.
• Revenue has grown ~100% annually since 2020.
• Over 1 million Indian customers served to date.
• Focus on 90% unique, culturally inspired designs.

Pulse Analysis

India’s D2C fashion landscape is entering a new funding phase, with venture firms like RPSG Capital Ventures seeking brands that combine digital agility with tangible retail experiences. The Rs 40 crore Series A for MyDesignation reflects a broader trend where investors are willing to back companies that have proven repeat‑purchase rates and scalable supply chains, positioning them for rapid market penetration beyond online channels.

MyDesignation’s business model blends a digital‑first approach with community‑driven design, delivering over 90% unique apparel pieces that resonate with culturally aware consumers. Since its 2020 launch, the brand has reported near‑doubling of revenue each year and has already reached a million customers across key Indian metros. This growth is driven by a strong emphasis on personalization, high‑frequency product drops, and a loyal customer base that values both everyday wear and culturally significant styles.

The infusion of capital will enable MyDesignation to open eight brick‑and‑mortar stores in cities such as Chennai, Hyderabad, and Bengaluru, creating a hybrid shopping experience that leverages physical touchpoints for brand immersion while retaining its data‑rich online operations. This expansion not only diversifies revenue streams but also sets a benchmark for other D2C players aiming to balance e‑commerce efficiency with offline brand storytelling, a critical factor for sustained competitiveness in India’s fast‑evolving fashion market.

Deal Summary

India's D2C fashion brand MyDesignation announced a Rs 40 crore Series A round led by RPSG Capital Ventures, with participation from Veltis Capital, Multiply Ventures and Dominor Investments. The funding will support expansion of offline stores, leadership hires and new product categories. The round follows a $1.25 million seed round in February 2025.