Mubadala, Saudi Billionaire Family and SBI Investment Back Breadfast in $50M Pre-Series C Round

Why It Matters

The investment signals heightened Gulf and Asian interest in Africa’s digital consumer economy, accelerating Breadfast’s growth and regional expansion potential.

Key Takeaways

• Mubadala leads $50M pre‑Series C funding.
• Saudi billionaire family joins as strategic investor.
• SBI Investment adds Japanese capital to round.
• Breadfast plans larger round in H1 2026.
• Expansion eyed across additional African markets.

Pulse Analysis

The recent injection of capital into Egypt’s Breadfast underscores a growing trend of Gulf sovereign wealth funds and private capital seeking high‑growth opportunities on the African continent. Mubadala, the United Arab Emirates’ $330 billion fund, together with a prominent Saudi billionaire family, signals confidence in the region’s digital consumer economy. By backing a startup that blends grocery delivery with fintech services, these investors are tapping into a market where urbanization and rising disposable incomes are reshaping purchasing habits. This move also reflects a strategic shift from traditional oil‑centric portfolios toward technology‑driven assets that promise scalable returns.

The $50 million pre‑Series C round, led by Mubadala, also includes Japan’s SBI Investment, adding a cross‑border dimension to the financing. Co‑founder and CEO Mostafa Amin indicated that the round will be a springboard for a larger funding event in the first half of 2026, aimed at accelerating Breadfast’s logistics network and expanding its payment gateway. The involvement of a Saudi family investor brings regional market expertise, while SBI’s participation opens pathways to Asian technology partnerships. Together, the capital package equips Breadfast to deepen its inventory breadth, improve delivery speed, and capture a larger share of Egypt’s fast‑growing e‑commerce sector.

Looking ahead, Breadfast’s ambition to enter additional African markets aligns with a broader digitalization wave across the continent, where fragmented retail landscapes create room for integrated grocery‑plus‑payment platforms. Competitors such as Jumia and local grocery apps are intensifying the race, but Breadfast’s backing by deep‑pocketed investors gives it a competitive edge in scaling operations and negotiating supplier contracts. If the upcoming larger round materializes as expected, the startup could become a regional hub for food‑tech innovation, potentially attracting further foreign direct investment into North Africa’s burgeoning e‑commerce ecosystem.

Deal Summary

Egyptian e‑commerce startup Breadfast closed a $50 million pre‑Series C financing round. Investors include the UAE sovereign wealth fund Mubadala, a Saudi billionaire family and Japan’s SBI Investment Co., supporting Breadfast’s plans to expand across Africa.