Attend Forrester’s Agentic Commerce Workshop To Ensure That You’re Asking The Right Questions About Agentic Commerce

Why It Matters

Agentic commerce reshapes purchase pathways, so understanding readiness can protect revenue and capture new digital demand.

Key Takeaways

• Agentic commerce spans owned sites and answer engines like ChatGPT.
• Workshop helps assess product fit for answer‑engine selling.
• Participants learn to align agentic commerce with overall strategy.
• Forrester provides on‑demand webinar for early insights.
• Focus shifts from FOMO to data‑driven readiness.

Pulse Analysis

Agentic commerce, the convergence of traditional e‑commerce with AI‑driven answer engines, is reshaping how consumers discover and purchase products. Platforms such as ChatGPT, Google’s Bard, and other large language models now act as shopping assistants, delivering product recommendations directly within conversational interfaces. This shift reduces reliance on brand‑owned websites and introduces new touchpoints where relevance, intent detection, and seamless checkout become critical. Early adopters report higher conversion rates among digitally native shoppers, while skeptics caution about data privacy and brand control. Understanding these dynamics is essential for any retailer aiming to stay competitive.

The upcoming Forrester CX Forum workshops in New York (June 16‑17) and San Francisco (June 29‑30) aim to move executives from fear‑of‑missing‑out to focused decision‑making on agentic commerce. Attendees will dissect the taxonomy of agentic channels, evaluate demographic adoption trends, and run interactive exercises to gauge product suitability for answer‑engine selling. For those unable to attend, Forrester offers an on‑demand webinar that distills the same research insights. By combining market data with practical frameworks, the sessions promise actionable roadmaps that align AI‑driven commerce with existing digital strategies.

From a strategic standpoint, firms must assess maturity across experience design, data integration, and fulfillment capabilities before committing resources to agentic commerce. A phased approach—starting with pilot placements in high‑intent search queries or conversational ads—allows brands to measure ROI while mitigating risk. Moreover, aligning agentic initiatives with broader omnichannel goals ensures consistency in pricing, inventory visibility, and customer service. As market volatility persists, the ability to pivot quickly between owned and non‑owned channels will become a competitive differentiator, making the insights from Forrester’s workshop a valuable asset for forward‑looking leaders.