Commerce Announces Winners of EMEA Region Customer and Partner Awards

Why It Matters

The awards spotlight merchants and agencies that are driving rapid growth, AI adoption and B2B transformation, signaling where e‑commerce platforms and services are headed in the EMEA market.

Key Takeaways

• Studio Anneloes wins Growth Champion for record year‑over‑year sales
• Pearson recognized for AI‑driven digital experience innovation
• Adyen earns Partner Growth Champion, fueling ecosystem expansion
• De Nieuwe Zaak secures Partner of the Year, showcasing joint solutions
• Emerging innovators like Regal Fish and Nagarro gain rapid market traction

Pulse Analysis

Commerce’s 2026 EMEA Customer and Partner Awards, held at Wembley’s iconic stadium, serve as a barometer for the region’s digital commerce maturity. By honoring achievements on the BigCommerce and Feedonomics platforms, the ceremony highlights how European, Middle Eastern and African brands are leveraging composable architecture and integrated data to outpace legacy systems. The event also reinforces Commerce’s role as a catalyst for ecosystem collaboration, drawing attention to the strategic importance of unified commerce stacks in a market projected to exceed $1 trillion in online sales by 2028.

The award categories reveal clear industry trends. AI‑powered personalization, as demonstrated by Pearson’s digital experience win, is becoming a differentiator for consumer‑facing brands. Connected commerce recognitions, like IAG Loyalty Retail’s integrated stack, illustrate the shift toward seamless omnichannel journeys that blend loyalty, fulfillment and analytics. Meanwhile, B2B excellence honors such as MKM Building Supplies and Agency51 underscore the growing demand for sophisticated price‑list management, customer‑group segmentation and open APIs that empower enterprise buyers. Partner accolades—Adyen’s growth champion and De Nieuwe Zaak’s joint‑solution leadership—showcase how payment processors and agencies are essential to scaling merchant success.

For merchants, investors and technology providers, the awards signal where competitive advantage will be forged. Companies that adopt AI, composable commerce and robust B2B capabilities are poised to capture market share, while partners that deliver rapid, on‑budget implementations will attract the next wave of high‑growth clients. As the EMEA region continues to prioritize digital transformation, the recognition from Commerce not only validates current best practices but also sets a roadmap for future innovation across the global e‑commerce landscape.