Digital ID in Mobile Wallets Is Helping Pull Shoppers Back In-Store
EcommerceFinTech

Digital ID in Mobile Wallets Is Helping Pull Shoppers Back In-Store

E-Commerce Times
E-Commerce Times•Jan 8, 2026

Why It Matters

By eliminating friction at the point of sale, digital IDs boost foot traffic and average basket size, directly impacting retailer revenue. The technology also unlocks richer customer data for personalized in‑store marketing.

Digital ID in Mobile Wallets Is Helping Pull Shoppers Back In-Store

Shopper using a smartphone at a retail checkout with a contactless payment terminal

Digital IDs in mobile wallets are reducing friction at checkout and verification, helping retailers reconnect online convenience with in-store shopping through loyalty, messaging, and tap-based interactions. The post Digital ID in Mobile Wallets Is Helping Pull Shoppers Back In-Store appeared first on E-Commerce Times.

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