FAST42 2026: Announcing The Ranking Of India’s Fastest-Growing D2C Brands
•February 13, 2026
0
Companies Mentioned
Why It Matters
FAST42 spotlights the most scalable consumer startups, giving founders credibility and investors a curated lens on India’s booming D2C ecosystem.
Key Takeaways
- •42 D2C brands generated ₹2,100 Cr revenue collectively.
- •Brands raised over ₹1,400 Cr in funding across 2023‑25.
- •Ranking based on FY23‑FY25 CAGR, minimum ₹1 Cr revenue.
- •Fastest‑growing categories include food, beauty, home appliances.
- •FAST42 offers investors curated view of emerging consumer brands.
Pulse Analysis
India’s D2C market is transitioning from a niche experiment to a mainstream growth engine, driven by rising internet penetration, evolving consumer preferences, and the ability of brands to bypass traditional retail margins. FAST42 2026 captures this shift by highlighting companies that have leveraged vertical integration, clean‑label positioning, and digital‑first distribution to achieve double‑digit CAGR. The ranking’s methodology—focusing on revenue growth, funding traction, and sub‑₹150 Cr revenue caps—filters out late‑stage conglomerates, ensuring the spotlight stays on agile startups that can scale quickly.
The brands on the list reflect broader macro trends shaping Indian consumption. Health‑focused categories such as clean nutrition, Ayurvedic supplements, and eco‑friendly personal care dominate, mirroring heightened wellness awareness post‑pandemic. Simultaneously, functional home‑goods and sustainable fashion demonstrate how D2C players are filling gaps left by mass‑market players, from preservative‑free snacks to recycled‑material travel gear. By securing over ₹1,400 Cr in venture capital, these companies illustrate investor confidence in models that combine product differentiation with data‑driven supply chains.
For investors and ecosystem partners, FAST42 serves as a strategic scouting tool. The aggregated ₹2,100 Cr revenue and 7,000‑plus jobs signal not just financial performance but also tangible economic impact. As the sector eyes a $300 bn opportunity by 2030, brands that can sustain high CAGR while maintaining sub‑₹150 Cr revenue ceilings are poised for acquisition or public market exits. Consequently, FAST42’s curated list helps capital providers allocate resources efficiently, while founders gain a credibility badge that can accelerate partnership negotiations and market expansion.
FAST42 2026: Announcing The Ranking Of India’s Fastest-Growing D2C Brands
After four months of rigorous research and number-crunching, Inc42 is back with the fifth edition of FAST42, a ranking of India’s fastest-growing D2C brands.
As India’s D2C ecosystem promises to unfold a $300 Bn market opportunity by 2030, FAST42 2026 throws a spotlight on the brands that are not just riding the wave but shaping it actively. This year’s 42 D2C brands on the list have combined breakout revenue growth with strong market presence and scalable business models.
Since it was announced in September 2025, Inc42 received over 250 applications from brands spanning across fashion, beauty and personal care, food and beverages, lifestyle, and niche consumer categories.
For the FAST42 ranking, the brands were evaluated based on their CAGR for FY23 to FY25, with the eligibility criteria including a minimum revenue of ₹1 Cr in FY23 and a topline growth of at least ₹9 Cr in FY25. Additionally, only privately held D2C brands with annual revenues not exceeding ₹150 Cr in any financial year were shortlisted.
The FAST42 list for 2026 was unveiled at the FAST42 Conclave on February 13 in Gurugram by Vaibhav Vardhan, cofounder and CEO, Inc42, Pooja Sareen, cofounder and Editor-in-Chief, Inc42, Aman Gupta, cofounder, boAt, Praharsh Chandra, cofounder and CBO, Shadowfax, Umair Mohammed, founder, NITRO Commerce, Rahoul Anders, CEO, Kentrix, and Shantanu Mishra, revenue marketing lead, Avalara.
Presented by Inc42 and Shadowfax, and powered by Nitro, Avalara and Kentrix AI, with support from Rukam Capital, Bik.ai, and Galgotias University, FAST42 offers these brands unparalleled visibility across Inc42’s network of founders, operators, investors and ecosystem enablers.
Together, the winning brands generated ₹2,100 Cr in consolidated revenue, raised over ₹1,400 Cr in funding and created more than 7,000 jobs across India.
More than a leaderboard, FAST42 is a celebration of innovation, resilience and execution at scale. For founders, it’s a marker of credibility. For investors and industry leaders, it’s a curated lens on the most exciting consumer brands emerging from India’s startup ecosystem.
Meet India’s Fastest Growing D2C Brands
Based on the growth momentum achieved between FY23 and FY25, here are India’s fastest-growing D2C brands.
- Sweet Karam Coffee
Founded in 2015, Sweet Karam Coffee makes South Indian snacks and sweets for everyday consumption, using traditional family recipes. The brand addresses the gap between mass-produced, inauthentic Indian snacks and sweets by delivering preservative-free snacks carefully, without compromising home-style taste, ingredients or regional flavours.
- Longway
Longway entered the business of home and kitchen appliances for value-conscious Indian households in 2020. The D2C brand challenges the price-quality trade-off by managing everything from assembly to the machining, fabrication and moulding of key components, enabling tighter quality control and faster iteration. Longway delivers reliable appliances designed for everyday use at mass-market price points.
- BabyOrgano
The six-year-old baby and kids care brand blends ayurveda with modern safety standards. Built to address parental concerns around chemical-heavy products, BabyOrgano offers clinically tested herbal formulations across skincare, nutrition and wellness essentials, positioning itself as a clean-label alternative in India’s growing baby care market.
- Japam
Japam reinvents spiritual jewellery by pairing verifiable authenticity with wearable-first design. The brand addresses trust gaps in the category through QR-linked lab-tested certifications, while reimagining traditional spiritual symbols into contemporary designs. With a digital-first approach, Japam, founded in 2022, blends credibility, modern aesthetics and convenience for today’s consumers.
- Moms Home
Moms Home has been in the business since 2018, making non-toxic, skin-safe clothing for infants and toddlers. The brand replaces synthetic fabrics and chemical dyes with certified organic cotton, muslin and bamboo materials, addressing safety and comfort gaps in babywear. With 60% in-house production, it delivers breathable, eco-friendly essentials that parents can trust.
- Gramiyaa
Built as an edible oil brand in 2018, Gramiyaa plans to restore the trust in everyday cooking oils. It produces preservative-free, cold-pressed oils by tightly controlling sourcing, pressing and packaging. Through vertical integration and batch-level testing, the brand delivers consistent quality, flavour and nutrition often missing in mass-produced edible oils.
- TruNativ
TruNativ is a clean-nutrition brand upgrading everyday sweeteners, fibres and proteins with science-led formulations designed for habitual use. Launched in 2019, the brand helps households improve nutrition without changing taste or daily food routines, addressing the trust gap between on-pack health claims and actual ingredient transparency.
- uppercase
Travel gear brand uppercase turns recycled plastic into design-forward luggage and bags. Rolled out in 2021, it combines sustainability with fully made-in-India manufacturing, using certified recycled materials for hard-shell luggage and backpacks. By owning production end-to-end, the brand addresses India’s import-heavy luggage supply chain while delivering durable, stylish travel essentials at scale.
- Conscious Chemist
Positioned between mass skincare and premium imports, Conscious Chemist is building science-backed skincare for informed consumers. Launched in 2021, the brand normalises the use of clinically proven actives such as peptides and ceramides, countering chemicals-free myths. With globally sourced ingredients, it delivers skincare without marketing mark-ups.
- AURIC
AURIC is reimagining ayurveda for modern lifestyles through convenience-first nutrition formats. Set up in 2018, the brand offers effervescent ayurvedic supplements that address everyday health issues such as digestion, liver stress and fatigue. By combining clinically studied ingredients with export-ready labelling, AURIC makes traditional wellness easier to adopt across global markets.
- Wiselife
Wiselife is elevating yoga mats from low-cost accessories to performance-led fitness tools. Founded in 2022, the brand focuses on grip, alignment and durability, using premium materials and functional design. By prioritising product credibility, Wiselife addresses the fragmented yoga accessories market with professional-grade gear built for consistent, at-home practice.
- Barosi
As consumers move away from mass-produced pouch milk, Barosi is creating a farm-to-home, A2 dairy alternative, focussed on purity. Founded in 2016, the subscription-first brand delivers artisanal A2 dairy directly from farms, bypassing industrial processors. By combining methods like bilona for ghee production with a closed-loop supply chain, Barosi addresses gaps in consistency, purity and trust in India’s dairy market.
- Kidbea
Kidbea is building skin-safe kidswear by replacing chemically treated cotton with breathable bamboo fabrics. Since 2021, the brand has been designing baby and children’s clothes with gentle seams and non-toxic materials to avoid rashes and irritation. Positioned as an accessible premium alternative, Kidbea targets parents seeking comfort, safety and sustainability without resorting to expensive international labels.
- Arista Vault
Arista Vault makes smart travel gear with live tracking, AI-powered follow-me sensors and anti-theft alerts. The brand addresses a friction in India’s luggage market, where traditional bags lack integrated technology for security and convenience. Founded in 2018, Arista Vault makes smart suitcases, wallets and rideable trolleys.
- Yu Foods
Yu Foods reinvents convenience food by offering indulgent, clean-label, ready-to-eat meals. Set up in 2021, the Gurugram-based brand identifies indulgent categories like Korean noodles, condiments, pasta and desserts and strips them of refined sugar, artificial concentrates and preservatives, retaining bold flavours with better ingredients.
- BECO
Founded in 2017, BECO builds biodegradable home hygiene products. Using bamboo-based paper and coconut-derived bio-enzymes, it replaces harsh chemicals without compromising performance. With in-house R&D and an omnichannel strategy, BECO is turning eco-conscious cleaning into an everyday habit for Indian households.
- Arata
Arata is redefining hair and scalp care with science-backed, outcome-driven formulations. The brand began its journey in 2019 as a natural styling gel alternative and evolved into a full hair care range. Combining in-house R&D with mitochondria-led solutions, Arata bridges the gap between efficacy and trust.
- Cosmos Diamonds
Cosmos Diamonds makes lab-grown jewellery by blending data-driven inventory with regional craftsmanship. Founded in 2021, the brand creates ethical, high-quality pieces that feel personal and exclusive. By combining decentralised manufacturing, bespoke designs and trust-focussed experiences, the brand makes sustainable luxury jewellery.
- WickedGud
WickedGud is transforming ready-to-cook meals for Indian households by combining health-first recipes with bold flavours. The brand adapts nutrition to local cooking habits, replacing ultra-processed staples with cleaner alternatives. With innovations like Korean cup noodles and semolina-based pasta, WickedGud has been making convenient, guilt-free meals since 2021.
- Minicult
Minicult is redefining kidswear essentials in India with 100% cotton basics and licensed ranges built for the Indian climate. Launched in 2018, the brand fills the gap between overpriced premium labels and low-quality alternatives, offering durable, comfortable and reliably fitting wardrobe staples for newborns to teens.
- Plan B
Plan B is rethinking kids’ innerwear as a comfort-first essential, rather than a low-engagement purchase. Founded in 2015, the brand designs cotton-first innerwear focussed on fit, softness and durability. By addressing daily wear needs across growth stages of teenagers, Plan B helps parents choose innerwear that supports children’s comfort.
- Wellbeing Nutrition
Wellbeing Nutrition is reshaping preventive healthcare with plant-based vitamins and minerals designed for everyday use. Launched in 2019, the brand simplifies supplementation through formats like effervescent drinks and oral melts. By prioritising absorption, ease and scientific rigour, it helps consumers turn wellness intent into sustainable daily habits.
- Fix My Curls
Fix My Curls is building science-backed routines for curly, coily and wavy hair tailored to Indian humidity and hard water. The seven-year-old brand replaces trial-and-error care with structured, beginner-friendly systems. Through specialised formulations and education-led community building, it helps consumers embrace natural texture without compromising on performance.
- Doodhvale Farms
Doodhvale Farms is building an A2 dairy brand, delivering fresh milk from native cow breeds directly to households, with strict in-house testing and doorstep subscriptions. The 2019-born brand prioritises freshness, transparency and purity.
- SpinBot
SpinBot designs performance-focussed gaming accessories for India’s fast-growing base of mobile-first gamers. Launched in 2019, the brand builds durable and affordable gears such as gaming triggers, coolers and keyboards. By combining in-house design control with an assembled-in-India approach, SpinBot helps gamers play longer, better and more competitively without premium pricing.
- Rabitat
As parents grow wary of plastic food-contact products, Rabitat saw an opportunity in building food-safe containers designed specifically for children. Founded in 2020, the Made-in-India brand manufactures BPA-free lunch boxes and sippers using certified food-grade materials. By owning designs and moulds, Rabitat solves leakage, hygiene and durability in everyday foodware for kids.
- DrinkPrime
Founded in 2016, DrinkPrime is rebuilding access to safe drinking water through a subscription-based, rent-to-own purifier model. Built for urban India, it removes upfront costs and maintenance hassles while offering city-specific purification solutions, connected monitoring and free relocation, making potable water affordable, flexible and reliable for modern households.
- The Pant Project
The Pant Project designs trousers around Indian body types, and not around trends. Using engineered fits, in-house pattern development and fabric innovation, the brand eliminates alteration hassles. What began in 2020 as a customised trousers brand, has scaled into a D2C, omnichannel menswear brand redefining everyday bottomwear.
- GO DESi
Founded in 2018, GO DESi is formalising India’s favourite street sweets and snacks like tamarind pops and coconut laddoos, without diluting their roots. The brand brings hygiene, consistency and scale to the familiar treats using clean ingredients and minimal processing. By focusing on impulse-led categories and wide availability, GO DESi is building a modern, scalable desi food brand.
- Blue Tea
Blue Tea has typically positioned itself where wellness drinks typically trade flavour for a function. The bootstrapped brand has been crafting herbal teas using 100% natural ingredients and flavour-forward blends since 2018. With products like butterfly pea and chamomile teas, Blue Tea aims to make wellness a daily habit, rather than an occasional fix.
- Swashaa
Digital-first fashion jewellery brand Swashaa is focussed on trendy everyday wear at accessible prices. Launched in 2021, the brand fills the gap between fine jewellery and fast-tarnishing costume pieces. Swashaa attracts modern-day Indian women with a wide design assortment and durability in contemporary everyday-wear jewellery.
- Miss Mosa
Miss Mosa is building a fast-moving women’s fashion brand that delivers trendy western wear at accessible prices. Rolled out in 2016, the brand focuses on speed, variety and frequent drops, rather than seasonal collections. By bridging the gap between fast fashion and premium labels, Miss Mosa helps consumers access global style without overpaying or waiting.
- Bonkers Corner
The homegrown streetwear brand turns pop culture, internet humour and youth trends into affordable fashion. Founded in 2020, the brand creates original designs, instead of replicas. With in-house manufacturing and licensed collaborations, Bonkers Corner blends pop aesthetics with quality and scalability for India’s young, style-conscious consumers.
- Sid’s Farm
Sid’s Farm is a D2C dairy brand focussed on restoring trust in milk through science-backed quality assurance. Launched in 2016, the brand runs close to 10,000 tests every day across 45 parameters. By combining multi-stage testing, direct farmer sourcing and subscription-based doorstep delivery, Sid’s Farm addresses concerns around adulteration, antibiotics and inconsistent milk quality.
- ZOFF
ZOFF came up in 2018 as an Indian spice brand focussed on restoring trust in everyday cooking ingredients through transparent sourcing and controlled processing. The brand prioritises whole spices, cool-grind technology and aroma-lock packaging to prevent adulteration and preserve natural oils. By controlling sourcing, grinding and packaging, ZOFF addresses long-standing concerns around purity and freshness of spices.
- Something’s Brewing
Something’s Brewing is building India’s at-home coffee ecosystem by making speciality brewing more approachable for everyday consumers. Launched in 2020, the platform curates brewing equipment, beans and accessories while pairing them with education, experience-led retail and community engagement to simplify the process of brewing speciality coffee at home.
- SuperBottoms
SuperBottoms builds high-performance reusable diapers and kids’ bottomwear designed to reduce rashes and disposable waste. Launched in 2016, the D2C brand reimagines cloth diapers using modern fabrics and parent-tested design. It makes diapers, potty-training wear and everyday underwear for infants.
- Bacca Bucci
Bacca Bucci targets the often overlooked mid-to-premium footwear space with design-led sneakers, boots and lifestyle shoes, priced between mass brands and global marques. Started in 2015, the brand stays asset-light, scales largely through marketplaces and focuses on comfort, durability and style for value-conscious urban consumers.
- Potful
Potful is standardising India’s most-loved comfort food by cooking fresh, claypot biryani. The brand is scaling through a cloud kitchen model. Launched in 2017, it focuses on regional flavours, process-led consistency and high repeat consumption to build a national biryani chain without diluting authenticity.
- Ecoright
Ecoright makes sustainable bags as part of everyday Indian consumption by combining responsible materials with mass-market pricing and design. Founded in 2019, the brand uses organic cotton, jute and recycled PET bottles to create functional, fashion-forward bags that aim to replace conventional alternatives at scale.
- StarAndDaisy
StarAndDaisy is a digital-first baby gear brand, building safety-led, well-designed products at accessible prices. Founded in 2020, it designs and manufactures products that meet the BIS parameters. The brand runs through more than 150 SKUs and serves millions of parents online. It is now expanding rapid-delivery services and exploring modular, long-lifecycle products for growing children.
- FLiCKA Cosmetics
FLiCKA Cosmetics is a mass-premium, cruelty-free, vegan make-up brand for Indian skin tones. Rolled out in 2017, it offers over 550 SKUs across face, eyes, lips, nails and accessories. With a strong presence both online and offline, FLiCKA focuses on performance-driven, affordable beauty solutions for the value-conscious Indian consumer.
The post FAST42 2026: Announcing The Ranking Of India’s Fastest-Growing D2C Brands appeared first on Inc42 Media.
0
Comments
Want to join the conversation?
Loading comments...