How to Build a Pickleball Business: From Fan to Founder

Summary

The episode explores how passionate pickleball players are turning their love for the sport into thriving Shopify businesses, featuring founders like Jared Paul of The Kitchen, Maggie Brown of Recess, and David Groechel of 11SIX24. Key takeaways include building a community before a product, using player‑identified gaps to guide product development, and leveraging Shopify’s online store, app ecosystem, and POS to sell both online and at tournaments. The guests emphasize authenticity, rapid testing, and meeting players where they gather as essential strategies for success in the rapidly expanding $4.4 billion pickleball market.