In this week’s Luxury Briefing, how Harrods’ January sale went public on TikTok and what that visibility means for luxury pricing power. Plus, why lab-grown diamonds are gaining traction at the very top of the market, executive moves and the latest earnings. For tips or comments, email me at zofia@glossy.co.

If you spent any time on TikTok over the past few weeks, you likely did not need to step inside Harrods to know its January sale was in full swing. The discounts were already mapped out online, including which floors to start on and which brands were worth hunting for, along with details on when prices might drop again. For a sale that has long relied on discretion and discovery, this year’s iteration has played out unusually loudly.

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