Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.

 

TikTok Shop isn’t an overnight success; it’s a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”

 

You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.

 

The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.

 

In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss:

00:00 – Introduction

01:05 – Why TikTok Matters More In 2026

02:25 – TikTok Ads Versus Amazon PPC Differences

03:25 – Tamara’s TikTok Shop Background And Experience

04:45 – Why TikTok Sales Are Not Instant

06:30 – Start With TikTok Profile Before Shop

08:10 – Video Content Strategy And UGC Basics

10:20 – Build Followers And Brand Trust

12:10 – Affiliate Outreach And Creator Collaboration Tips

14:30 – GMV Max Setup Creatives And Budgets

18:55 – Sending TikTok Traffic To Amazon

22:45 – Reviews Creators Commissions And Tools Q&A

#483 – TikTok Shop Advertising & Promotion Guide | AM/PM Podcast

Published: Wednesday Dec 31 2025

Host: Bradley Sutton (Helium 10) – with co‑hosts Carrie Miller and Shivali Patel

Guest: Tamara Žeravljev (Add2Ads)

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Episode Overview

Learn TikTok Shop promotion in 2026 with content that builds brand awareness, creator and affiliate outreach, GMV Max ad strategy, plus sending TikTok traffic to Amazon.

TikTok Shop isn’t an overnight success; it’s a brand‑building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”

You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy—how to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.

The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.

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Show Notes (Timestamps)

• 00:00 – Introduction

• 01:05 – Why TikTok Matters More In 2026

• 02:25 – TikTok Ads Versus Amazon PPC Differences

• 03:25 – Tamara’s TikTok Shop Background and Experience

• 04:45 – Why TikTok Sales Are Not Instant

• 06:30 – Start With TikTok Profile Before Shop

• 08:10 – Video Content Strategy and UGC Basics

• 10:20 – Build Followers and Brand Trust

• 12:10 – Affiliate Outreach and Creator Collaboration Tips

• 14:30 – GMV Max Setup: Creatives and Budgets

• 18:55 – Sending TikTok Traffic to Amazon

• 22:45 – Reviews, Creators’ Commissions, and Tools – Q&A

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End of article.