Ecommerce: The Hammersley Brothers Ecommerce Podcast
Ecommerce: The Year Ecommerce Got Back to Normal
AI Summary
Mark and Ian review 2025, declaring it the first post‑COVID year of "normal" ecommerce and highlighting how agile, lean brands outperformed larger incumbents. They note AI‑driven ad creative shifted from a novelty to a necessity, and that small "skeleton" teams are now generating eight‑figure revenues. The hosts also admit missteps—overestimating dropshipping and trust‑anchor strategies—and caution that 2026 will bring new uncertainties for planners.
Episode Description
This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up.
Was it the comeback year we thought it would be?
Mark and Ian break down:
Why 2025 was the first “normal” ecommerce year since Covid
How disruptive, lean brands outpaced the big boys
Why AI in ad creative went from novelty to essential tool
The rise of skeleton teams doing 8-figure numbers
What we got wrong (dropshipping and trust anchors)
Why 2026 might not be as easy to call…
If you’re planning your next 12 months, this is your starting line.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
- Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
- Grab a copy of our book - https://book.hammersleybrothers.com/
https://www.facebook.com/groups/924567391291786
Show Notes
This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up.
Was it the comeback year we thought it would be?
Mark and Ian break down:
-
Why 2025 was the first “normal” ecommerce year since Covid
-
How disruptive, lean brands outpaced the big boys
-
Why AI in ad creative went from novelty to essential tool
-
The rise of skeleton teams doing 8-figure numbers
-
What we got wrong (dropshipping and trust anchors)
-
Why 2026 might not be as easy to call…
If you’re planning your next 12 months, this is your starting line.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/
2. Grab a copy of our book - https://book.hammersleybrothers.com/
3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786
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