Shopify Masters
Inside Ergatta’s Game-Driven Model and Two-Year Profit Streak
AI Summary
In this episode, Tom Aulet discusses how he transformed Ergatta into a profitable, game‑driven fitness brand, leveraging $35 million in funding to develop immersive, gamified workouts while maintaining lean operations. He explains the company’s cost‑effective growth strategies, the role of data‑backed engagement loops, and how partnerships—such as with Shopify—support scaling. Aulet’s perspective highlights the power of blending technology, game design, and community to sustain a two‑year profit streak in the competitive fitness market.
Episode Description
How Tom Aulet built Ergatta into a profitable fitness brand with $35M raised, gamified workouts, and lean, cost-effective growth.
For more on Ergatta and show notes click here
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Show Notes
January 1st, 2026
How Tom Aulet built Ergatta into a profitable fitness brand with $35 M raised, gamified workouts, and lean, cost‑effective growth.
Episode Summary
How Tom Aulet built Ergatta into a profitable fitness brand with $35 M raised, gamified workouts, and lean, cost‑effective growth.
Episode Notes
How Tom Aulet built Ergatta into a profitable fitness brand with $35 M raised, gamified workouts, and lean, cost‑effective growth.
Show Contributors
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Tom Aulet – Ergatta
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Adam Levinter – Shopify
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