Amazon PPC LIVE AMA with Kevin Sanderson

Why It Matters

The changes and service gaps directly erode seller profitability and make professional advertising and brand-protection strategies essential for survival; sellers who don’t adapt risk margin collapse and lost sales. Agencies and tightened PPC/SEO discipline can mitigate damage but add cost, reshaping the economics of selling on Amazon.

Summary

In a lively Amazon PPC AMA, Kevin Sanderson and other speakers criticize recent Amazon policy and reimbursement changes that are squeezing seller margins—calling out reduced FBA reimbursements, rising fees, lost inventory claims, and poor seller support. The session blends complaint with practical guidance: secure trademark and Brand Registry, build an Amazon Store and A+ content, and apply disciplined SEO and PPC tactics (segmentation, bid caps, keyword tools) to defend rankings and ROI. Panelists position third‑party agencies like My Amazon Guy as necessary intermediaries to escalate tickets and recover revenue when Amazon support fails. The tone oscillates between frustration over platform economics and a tactical playbook for surviving and scaling on Amazon.

Original Description

Q1 ad spend isn’t about who spends more, it’s about who spends smarter.

The sellers who win early in the year are the ones who know where every dollar’s going.

Join Kevin Sanderson LIVE this Tuesday, January 27 at 12:00 PM ET for a PPC AMA designed to help you optimize, scale, and profit through the first quarter of 2026.

Bring your toughest PPC questions and get expert insights on:

→ How to reset campaigns for early-year demand shifts

→ Structuring bids and budgets to maximize efficiency

→ Identifying wasted ad spend hiding in your data

→ Scaling ads that actually deliver profit (not vanity clicks)

Stop guessing what’s working, start building campaigns that pay off.

📌 Need personalized help with your PPC strategy? Book a free strategy call → https://bit.ly/4jMZtxu