NowPurchase Secures Rs 80 Cr in Funding Led by Bajaj Finserv

Why It Matters

The infusion accelerates NowPurchase’s scaling of AI‑powered manufacturing tools, positioning it to capture market share in a sector ripe for digital transformation and supply‑chain resilience.

Key Takeaways

• NowPurchase raised ₹80 cr (~$9.8 m) led by Bajaj Finserv
• Funding brings total equity to ₹120 cr (~$14.5 m)
• MetalCloud AI platform digitizes metal manufacturing shop floors
• Investors see tech-driven efficiency in fragmented metal supply chain
• Expansion targets R&D, scrap recycling, nationwide scaling

Pulse Analysis

India’s metal manufacturing landscape remains highly fragmented, with legacy procurement processes relying on manual negotiations and localized pricing. This inefficiency hampers speed, transparency, and sustainability, creating a sizable opportunity for digital platforms that can aggregate demand, standardise pricing, and provide real‑time visibility. NowPurchase entered this space in 2017, offering a marketplace that connects scrap suppliers, alloy producers, and additive manufacturers, thereby addressing a critical pain point for factories seeking reliable raw‑material sources.

The company’s flagship offering, MetalCloud, leverages IoT‑enabled sensors and computer‑vision algorithms to capture shop‑floor data, enabling AI‑driven insights that reduce waste, improve quality consistency, and optimise production schedules. By digitising procurement and integrating it with real‑time operational metrics, MetalCloud helps manufacturers shift from reactive purchasing to predictive, data‑backed decision making. The recent funding will accelerate enhancements to this platform, expand scrap‑recycling capabilities, and deepen R&D efforts aimed at scaling AI models across diverse metal‑working processes.

NowPurchase’s ₹80 crore round reflects a broader investor appetite for tech‑enabled B2B solutions in India’s industrial sector. Bajaj Finserv’s involvement signals confidence in the startup’s unit economics and its potential to become a national, perhaps global, player in metal supply‑chain modernization. As peers like Zetwerk, OfBusiness, and Metalbook also attract capital, the competitive landscape is poised for rapid consolidation, with AI and data analytics emerging as decisive differentiators for firms that can deliver cost savings, sustainability, and supply‑chain resilience to manufacturers.