Subba Rao Joins Vertex Group as Co-Founder & Chief Growth Officer
•February 12, 2026
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Companies Mentioned
Why It Matters
Rao’s appointment bolsters Vertex’s leadership as it scales in the rapidly expanding APAC tech services market, positioning the firm for accelerated revenue and market‑share growth.
Key Takeaways
- •Rao brings 20 years of process excellence and digital transformation.
- •Will spearhead Vertex 2.0 and global expansion strategy.
- •Focus on APAC tech‑enabled services market growth.
- •Aims to help Vertex reach 1,000‑crore valuation.
- •Emphasizes human‑centric innovation and operational discipline.
Pulse Analysis
Vertex Group, a provider of intelligent enterprise solutions, is intensifying its push into the APAC tech‑enabled services arena. The addition of Subba Rao Bhairavabhatla, a veteran of process excellence and digital transformation, signals a strategic shift toward scaling operations with disciplined growth frameworks. Rao’s career, spanning roles at Asian Paints, HSBC, Wipro, Capita, WNS and Teleperformance, equips him with a rare blend of operational rigor and innovation leadership that aligns with Vertex’s ambition to modernize its service portfolio.
The APAC region is witnessing unprecedented demand for technology‑driven outsourcing and consulting services, driven by digital transformation initiatives across industries. Rao’s mandate to spearhead the Vertex 2.0 program focuses on building scalable growth engines, embedding quality‑first cultures, and expanding the firm’s footprint in high‑value markets such as India, Southeast Asia and China. By leveraging his expertise in quality governance and digital consulting, Vertex aims to capture a larger share of the burgeoning market, improve margin profiles, and differentiate itself through a human‑centric approach to service delivery.
Looking ahead, Vertex’s goal of reaching a 1,000‑crore valuation hinges on executing Rao’s growth blueprint while maintaining its commitment to sustainable, innovation‑led expansion. The combination of operational discipline and cutting‑edge technology is expected to accelerate client acquisition, deepen existing relationships, and unlock new revenue streams. Stakeholders will watch closely as Rao translates his two‑decade track record into measurable performance gains, positioning Vertex as a formidable competitor in the global tech‑enabled services landscape.
Subba Rao joins Vertex Group as co-founder & chief growth officer
After four successful years with Teleperformance, Subba Rao Bhairavabhatla has joined Vertex Group as co-founder and chief growth officer. Rao began his career as a process excellence lead at Asian Paints. He spent five years there, from 2001 to 2006, leading Six Sigma BB projects across the site and ensuring production delivery and process excellence.
In February 2006 he moved to HSBC where he played PEX leader-quality for three years.
Wipro BPO roped him in for the role of travel and BFSI leader-process excellence and transformations, in January of 2009.
Rao’s next stop was Capita, where he served as global lead for process excellence and transformation , working out of Pune. He successfully led the Quality function for delivering high impact projects. He helped create the Quality culture through trainings and process excellence programmes.
WNS Global Services appointed Subba Rao global lead-quality, in 2015. Less than a year into this role, he was elevated to global leader-transformation quality. The next promotion in 2019 made him global leader-digital transformation and consulting. His stint with WNS lasted almost six years.
It was in August of 2021 that he joined Teleperformance as head (EVP) of solutions and transitions.
Now, in his latest role at Vertex, the provider of intelligent enterprise solutions, he will be tasked with spearheading the company’s Vertex 2.0 initiative and supercharging its global market expansion.
According to Gagan Arora, founder and president, Vertex Group, Rao’s “appointment reflects our strategic intent to build world-class leadership capabilities as we scale our operations and capture significant market share in APAC’s rapidly expanding tech-enabled services sector. His proven ability to architect scalable growth frameworks, institutionalise operational rigour, and drive commercial excellence will be critical to our Vertex 2.0 vision”.
Given his two decades of experience, Subba Rao is expected to accelerate the company’s trajectory toward becoming a 1,000-crore global powerhouse while maintaining its foundational commitment to human-centric innovation and sustainable growth.
Subba Rao is drawn to Vertex’s “unwavering commitment to marrying cutting-edge innovation with operational discipline, a philosophy that aligns seamlessly with my approach to building scalable, sustainable growth engines”.
The post Subba Rao joins Vertex Group as co-founder & chief growth officer appeared first on HR Katha.
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