Jeremy Bergstein, Founder & CEO of POSTPALS, the World’s First Data-to-Adventure Platform.

Family Office Insights US
Family Office Insights USMar 30, 2026

Why It Matters

By turning passive wildlife fandom into a subscription‑based, data‑rich experience, PostPals offers conservation institutions a sustainable funding source and a powerful tool for lifelong environmental education.

Key Takeaways

  • PostPals turns shark tracking data into monthly printed postcards.
  • Platform creates year‑long subscription linking families to conservation stories.
  • Retail‑grade omni‑channel tech drives recurring revenue for museums.
  • Pilot shows 82% user satisfaction and oversubscribed demand.
  • Funding round targets expansion to zoos, aquariums, and wildlife NGOs.

Summary

Jeremy Bergstein introduced PostPals, the world’s first Data‑to‑Adventure platform that converts real‑time shark telemetry into tangible, print‑based learning experiences. Partnering with O Search’s shark‑tracking app, the service generates monthly postcards that turn each tagged shark’s location into a personalized adventure for families.

The pilot leverages O Search’s 1.4 million‑user base, delivering a 12‑month subscription that includes a large map, twelve themed postcards, and an online quest. Completion rates exceed 81 % and 82 % of participants express strong enthusiasm, prompting organic sign‑ups without advertising. Bergstein draws on his retail‑tech background—building omni‑channel platforms for Nike, Gucci, and others—to monetize museum, zoo, and aquarium audiences year‑round, turning occasional visitors into recurring donors.

Bergstein highlighted the “Arthur the Shark” postcard experiment, where a shark’s GPS ping triggers a printed card sent to thousands of fans. Institutions such as the Bronx Zoo, Boston Museum of Science, and WWF have already expressed interest, and the model promises a durable fundraising stream that supplements dwindling grant and donation revenues.

If successful, PostPals could unlock a $78 billion U.S. visitor ecosystem, providing conservation organizations with a scalable, data‑driven revenue engine while educating the next generation about marine science and wildlife preservation.

Original Description

A private Family Office Insights Webinar featuring Jeremy Bergstein, Founder & CEO of POSTPALS, the world’s first Data-to-Adventure platform and a new revenue infrastructure layer for mission-driven institutions.
POSTPALS is activating a massive structural shift: transforming institutional science, research, and storytelling assets into recurring, high-margin subscription revenue. With a live oversubscribed pilot cohort, a Tier-1 launch partner activating in Q1 2026, and additional major institutions in active engagement, the company is transitioning from build mode to revenue momentum.
This session will explore how POSTPALS converts 195M+ annual institutional visitors into durable off-premise recurring revenue, and why this inflection point represents a rare opportunity to participate at the formation of a category.

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