Jeremy Bergstein, Founder & CEO of POSTPALS, the World’s First Data-to-Adventure Platform.
Why It Matters
By turning passive wildlife fandom into a subscription‑based, data‑rich experience, PostPals offers conservation institutions a sustainable funding source and a powerful tool for lifelong environmental education.
Key Takeaways
- •PostPals turns shark tracking data into monthly printed postcards.
- •Platform creates year‑long subscription linking families to conservation stories.
- •Retail‑grade omni‑channel tech drives recurring revenue for museums.
- •Pilot shows 82% user satisfaction and oversubscribed demand.
- •Funding round targets expansion to zoos, aquariums, and wildlife NGOs.
Summary
Jeremy Bergstein introduced PostPals, the world’s first Data‑to‑Adventure platform that converts real‑time shark telemetry into tangible, print‑based learning experiences. Partnering with O Search’s shark‑tracking app, the service generates monthly postcards that turn each tagged shark’s location into a personalized adventure for families.
The pilot leverages O Search’s 1.4 million‑user base, delivering a 12‑month subscription that includes a large map, twelve themed postcards, and an online quest. Completion rates exceed 81 % and 82 % of participants express strong enthusiasm, prompting organic sign‑ups without advertising. Bergstein draws on his retail‑tech background—building omni‑channel platforms for Nike, Gucci, and others—to monetize museum, zoo, and aquarium audiences year‑round, turning occasional visitors into recurring donors.
Bergstein highlighted the “Arthur the Shark” postcard experiment, where a shark’s GPS ping triggers a printed card sent to thousands of fans. Institutions such as the Bronx Zoo, Boston Museum of Science, and WWF have already expressed interest, and the model promises a durable fundraising stream that supplements dwindling grant and donation revenues.
If successful, PostPals could unlock a $78 billion U.S. visitor ecosystem, providing conservation organizations with a scalable, data‑driven revenue engine while educating the next generation about marine science and wildlife preservation.
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