Not Your Usual "First $1M" Story...

Davie Fogarty
Davie FogartyMar 29, 2026

Why It Matters

It highlights that equity compensation can generate rapid wealth, but sustainable success often requires building one’s own business rather than depending solely on startup stock options.

Key Takeaways

  • Bartender discovered Shopify by observing startup culture upstairs
  • Joined Shopify in 2015 as early employee, employee #386
  • Stock options turned into million-dollar payout during 2021‑2022 surge
  • Used proceeds to launch a craft brewery, diversifying investments
  • Advises aspiring workers to start their own brand, not just join startups

Summary

The video recounts how a former Ottawa bartender turned early Shopify employee leveraged equity to earn his first million.

He observed a startup culture above a Starbucks, applied repeatedly, and was hired in 2015 as employee #386. When Shopify’s stock surged in 2021‑2022, his options matured, allowing him to sell shares for a seven‑figure payout.

He says, “If I could go back, I would build a brand in 2015,” and notes that the windfall funded a craft brewery, illustrating diversification beyond tech equity.

The story underscores that while startup equity can create wealth, the speaker urges entrepreneurs to launch their own brands rather than rely solely on employee stock options.

Original Description

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WHO AM I?
Hey, if we haven’t met before, I’m the owner and founder of 'The Oodie', one of Australia's fastest growing ecommerce brands.
Disclaimer: This video is for informational purposes only and not professional advice. Results may vary. Do your own research before making decisions. The creator is not liable for any actions taken based on this content.

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