D2C Fashion Brand Odette Plans Kidswear Launch and 100-Store Expansion by FY ’28

Why It Matters

The expansion diversifies Odette’s revenue streams and positions it to capture rising consumer spending across multiple demographics, intensifying competition in India’s fast‑growing D2C fashion sector.

Key Takeaways

• Odette targets 100 stores by FY ’28
• Kidswear line launching June 2026
• Men’s label Sig Franco expands to formal wear
• Retail push includes Tier‑2/3 cities
• Omnichannel model leverages own site and marketplaces

Pulse Analysis

India’s D2C fashion market is maturing, and brands that evolve into full‑scale omnichannel retailers are gaining a strategic edge. Odette’s plan to add a kidswear line completes a three‑segment portfolio—women, men, and children—allowing cross‑selling opportunities and higher customer lifetime value. The timing aligns with a projected 20% CAGR in India’s children’s apparel segment, driven by rising disposable incomes and a cultural emphasis on festive dressing.

The 100‑store ambition reflects a broader shift from pure online sales to experiential brick‑and‑mortar locations. By planting outlets in Tier‑2 and Tier‑3 cities such as Visakhapatnam and Bareilly, Odette taps into underserved markets where online penetration remains lower but fashion demand is accelerating. Physical stores also serve as brand‑experience hubs, reinforcing loyalty and providing data for inventory optimization across channels.

Odette’s omnichannel strategy—combining its proprietary platform with marketplaces like Myntra and Nykaa—offers scalability without sacrificing direct customer relationships. This hybrid approach mitigates the risk of platform dependency while leveraging marketplace traffic for brand discovery. As competitors replicate similar multi‑brand, multi‑channel models, Odette’s early diversification and aggressive retail rollout could set a benchmark for digital‑first fashion houses aiming to become household names across India’s heterogeneous market.