Season Two of "Everything on the Menu with Braun Strowman" Premieres Friday, June 5 on USA Network

Key Takeaways

• Season two visits 12 U.S. culinary capitals
• Features comedians, musicians, athletes, and WWE legends as guests
• First season topped cable ratings in the 18‑49 demo
• Braun Strowman's social reach exceeds one billion cumulative views
• Show airs after WWE SmackDown, boosting lead‑in audience

Pulse Analysis

The partnership between WWE and USA Network reflects a broader shift in television, where sports‑entertainment brands are expanding into lifestyle programming to capture fragmented audiences. By producing a food‑travel series, WWE taps into the growing appetite for experiential content that blends celebrity culture with regional cuisine. USA Network benefits from a built‑in fan base, while WWE diversifies its revenue streams beyond pay‑per‑view events, positioning both entities to compete more effectively against streaming‑first competitors.

Season two amplifies the formula that made the debut a ratings hit. Strowman will traverse 12 American food hubs—including Seattle, Detroit, Austin and New York—while sharing meals with a star‑studded lineup that spans comedy (Bert Kreischer, Sal Vulcano), music (T.I., Killer Mike) and sports (Landon Dickerson, Ricky Stenhouse Jr.). The series retained its #1 slot in the coveted 18‑49 demographic, a testament to its ability to attract both WWE fans and food‑show enthusiasts. Moreover, Strowman's social footprint, surpassing one billion cumulative views, turns each episode into a multi‑platform event, driving organic buzz and supplemental ad value.

From a business perspective, the show creates premium advertising opportunities that command higher CPMs, especially given its placement after WWE SmackDown—a strong lead‑in that guarantees a sizable, engaged audience. The cross‑promotion also fuels merchandise sales and drives traffic to WWE’s digital properties, reinforcing the brand’s omnichannel strategy. As advertisers seek content that blends entertainment with authentic cultural experiences, "Everything on the Menu" positions itself as a scalable model for future celebrity‑driven series, potentially spawning spin‑offs or international versions that further monetize the WWE brand.