Anthony Anderson, Cedric the Entertainer Share Must-Try Recipes
Why It Matters
The cookbook and retail line turn two comedy stars into credible food entrepreneurs, expanding celebrity‑brand partnerships into the fast‑growing home‑grilling market and driving traffic to national grocery shelves.
Key Takeaways
- •Anthony Anderson and Cedric launch AC Barbecue cookbook.
- •Their seasoning blends now sold nationally at Kroger stores.
- •Pulled pork recipe uses dry brine and 12‑hour refrigeration.
- •Friends turned chefs, they tour, film, and host barbecue shows.
- •Cross‑media push includes Broadway, movies, and Netflix projects.
Summary
Good Morning America featured Anthony Anderson and Cedric the Entertainer unveiling their new AC Barbecue cookbook, a "husky and handsome" guide to grilling that doubles as a brand extension for their barbecue label. The segment highlighted the duo’s partnership, their national distribution deal with Kroger for AC Barbecue seasoning blends and sauces, and a step‑by‑step demonstration of a pulled‑pork recipe that relies on a dry brine of brown sugar, paprika and salt, followed by a 12‑hour refrigeration and low‑and‑slow cooking. The conversation also covered a range of side dishes—Memphis‑style sauce, coleslaw, sweet‑potato pie, and a chili mac‑and‑cheese—showcasing the breadth of the cookbook’s offerings. Anderson emphasized the importance of the brine for flavor penetration, while Cedric joked about gloves and the “hands‑on” nature of the process, underscoring the approachable, comedic tone that defines the brand. Notable moments included Cedric’s quip that the duo’s friendship began on golf trips with fellow comedians, the mention of their products being stocked in Kroger aisles, and references to upcoming projects: Anderson’s "Scary Movie 6" and Cedric’s Netflix animated film, plus a Broadway revival directed by Debbie Allen. These cross‑media cues illustrate how the cookbook fits into a larger entertainment ecosystem. The launch signals a strategic blend of celebrity influence, food‑product merchandising, and media synergy. By leveraging their comedic personas and existing fan bases, Anderson and Cedric aim to capture both home‑grill enthusiasts and casual shoppers, potentially reshaping the celebrity‑chef market and expanding the reach of niche barbecue brands.
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