Sivetz Expands Into Electric Heat with Peachey Roasters

Key Takeaways

• Sivetz and Peachey merge under Sivetz brand
• Launching 4‑kg and 9‑kg electric fluid‑bed roasters
• New models share PLC control with SRM15 gas roaster
• Showcasing lineup at World of Coffee San Diego, April 10‑12
• Plans include Kansas showroom and larger SRM35 production unit

Pulse Analysis

The Sivetz‑Peachey consolidation marks a pivotal shift toward electrification in specialty coffee roasting. By reviving Michael Sivetz’s original electric fluid‑bed concepts, the company offers roasters a low‑carbon alternative that maintains the precise temperature control prized by artisans. Shared PLC logic and HMI interfaces mean operators can transition between gas and electric platforms without retraining, reducing operational friction and supporting sustainability goals across the supply chain.

Industry observers note that the 4‑kilogram and 9‑kilogram electric units fill a critical gap between boutique home roasters and large‑scale production machines. Their compact footprint and programmable heat modulation make them suitable for urban micro‑roasteries, satellite cafés, and educational facilities where space and emissions are constrained. The debut at World of Coffee San Diego provides a high‑visibility platform, signaling to buyers that electric fluid‑bed technology is ready for mainstream adoption.

Looking ahead, Sivetz’s roadmap includes a larger SRM35 model and expanded showroom presence in both Oregon and Kansas, reinforcing its bi‑regional manufacturing strategy. This dual‑site approach shortens lead times for North American customers and leverages regional expertise—Peachey’s electric engineering in Kansas and Sivetz’s gas‑roasting heritage in Oregon. As coffee chains and independent roasters prioritize ESG metrics, the unified Sivetz lineup positions the company as a key supplier for the next generation of environmentally responsible roasting equipment.