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Advanced Television

Advanced Television

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Global TV/OTT industry news, distribution, satellite, advertising and monetization.

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Onetag Acquires Aryel to Boost Immersive Advertising Capabilities
Deals•Mar 2, 2026

Onetag Acquires Aryel to Boost Immersive Advertising Capabilities

Onetag announced the acquisition of Aryel, an Italian AdTech firm specializing in immersive and interactive advertising experiences. The deal expands Onetag’s global exchange platform with Aryel’s creative technology, AI‑driven decisioning and luxury brand expertise. Financial terms were not disclosed.

Advanced Television
Eutelsat Launches €1.5bn Senior Bond Offering to Refinance Debt
Deals•Feb 25, 2026

Eutelsat Launches €1.5bn Senior Bond Offering to Refinance Debt

Paris‑based satellite operator Eutelsat announced a €1.5 billion senior bond issuance, comprising a five‑year and a seven‑year tranche, to repay existing high‑cost debt and improve its balance sheet. The bonds are guaranteed by Eutelsat S.A. and OneWeb Holdings Limited, with yields...

Advanced Television
Government Advises on Future Regulation of EPGs
News•Feb 24, 2026

Government Advises on Future Regulation of EPGs

The UK government announced a two‑stage plan to close regulatory gaps in electronic programme guides (EPGs). Stage one will use secondary legislation to bring all EPGs delivered by existing regulated providers and portal services under Ofcom’s broadcast code by late...

By Advanced Television
Samsung Ads Launches Immersive Carousel Home Screen Ad Unit
News•Feb 24, 2026

Samsung Ads Launches Immersive Carousel Home Screen Ad Unit

Samsung Ads has introduced an Immersive Carousel ad unit for Samsung Smart TV home screens across Europe, allowing up to five interactive tiles that rotate automatically or can be navigated with the remote. The format appears on the home screen,...

By Advanced Television
FAST Trend Report 2026: What’s Trending?
News•Feb 24, 2026

FAST Trend Report 2026: What’s Trending?

Free ad‑supported streaming TV (FAST) has become the new normal in 2026, reshaping audience habits, advertising models, and content monetisation. International programming, especially Asian dramas and anime, generated $8 billion in streaming revenue between 2020‑2024, while FAST sports channels grew 105%...

By Advanced Television
Data: Champions League on Prime Video Attracting New Advertisers
News•Feb 24, 2026

Data: Champions League on Prime Video Attracting New Advertisers

Amazon Ads reports a surge in demand for UEFA Champions League advertising on Prime Video, attracting brands across automotive, financial services, lifestyle and travel. Brand‑lift studies show average lifts of 20% in favourability, 14% in familiarity and 21% in purchase...

By Advanced Television
Research: Microdramas Overtake Streamers on Mobile Engagement
News•Feb 23, 2026

Research: Microdramas Overtake Streamers on Mobile Engagement

Microdramas have become the fastest‑growing mobile video format, now out‑watching Netflix, Disney+ and Prime Video in daily minutes per user in the US. Omdia estimates the segment generated $11 billion in 2025 and will reach $14 billion by 2026, with the United...

By Advanced Television
Sky Atlantic Launching on Virgin TV
News•Feb 23, 2026

Sky Atlantic Launching on Virgin TV

Virgin Media O2 will add Sky Atlantic to its Virgin TV platform at no extra cost starting April 1. Existing Virgin TV 360 and Stream box customers who already receive Sky Entertainment channels will automatically gain access to the channel, bringing popular...

By Advanced Television
Netflix Makes £1m Donation to NFTS
News•Feb 23, 2026

Netflix Makes £1m Donation to NFTS

Netflix has pledged a £1 million donation to the National Film and Television School (NFTS) to launch the Netflix Lounge, a new creativity hub on its Beaconsfield campus. The contribution is part of Netflix’s Generation N programme, which aggregates over £30 million spent...

By Advanced Television
WBD Sees Record Streaming Audience for 2026 Winter Games
News•Feb 23, 2026

WBD Sees Record Streaming Audience for 2026 Winter Games

Warner Bros Discovery reported a record streaming audience for the 2026 Milano‑Cortina Winter Games across Europe, with total hours viewed jumping 103% versus Beijing 2022. Viewer counts more than tripled, rising 234% over the previous Games, and the platform attracted more subscribers in...

By Advanced Television
Spain: Streaming Revenues Overtake Traditional Broadcasters
News•Feb 20, 2026

Spain: Streaming Revenues Overtake Traditional Broadcasters

Spain’s audiovisual market has reached a tipping point as streaming platforms generated €3.58 billion in revenue in 2025, overtaking traditional television’s €3.35 billion for the first time. The surge is driven by ad‑supported tiers, which lifted OTT advertising income 25% to €357 million...

By Advanced Television
Viaplay Scores EFL Championship Rights in Nordics
News•Feb 20, 2026

Viaplay Scores EFL Championship Rights in Nordics

Viaplay Group has signed a multi‑year agreement to broadcast every English Football League Championship match in the Nordic region through 2028. The deal adds the second‑tier league to Viaplay’s existing portfolio of Premier League, FA Cup, Carabao Cup and selected...

By Advanced Television
The Traitors Hits 40 International Commissions
News•Feb 20, 2026

The Traitors Hits 40 International Commissions

All3Media International announced that The Traitors format has now been commissioned in 40 territories, with Indonesia becoming the 40th market for a 10‑episode celebrity adaptation in 2026. Recent roll‑outs include new versions in Slovakia, Estonia, Serbia, and Malta, while earlier...

By Advanced Television
Burnley FC Launches Docuseries on X
News•Feb 20, 2026

Burnley FC Launches Docuseries on X

Burnley FC and X have expanded their partnership with the launch of "Limitless", an eight‑part behind‑the‑scenes docuseries following Burnley FC Women. The series, produced by VSP Studios and Ad Hoc Films, premieres on X on February 20 and will release new...

By Advanced Television
Gracenote: Sports Content on SVoDs up 52% YoY
News•Feb 19, 2026

Gracenote: Sports Content on SVoDs up 52% YoY

Gracenote’s latest data shows sports programming on the five leading U.S. SVOD services grew 52% year‑over‑year, with the overall catalogue expanding 20%. Paramount+ surged ahead of Prime Video and Netflix, delivering more than twice the sports content after securing UFC...

By Advanced Television
Ofcom: EE Topped Pay-TV Complaints in Q3 2025
News•Feb 19, 2026

Ofcom: EE Topped Pay-TV Complaints in Q3 2025

Ofcom released its Q3 2025 complaint data for UK telecom and pay‑TV providers, showing that overall consumer grievances remained flat compared with the previous quarter. EE emerged as the top source of pay‑TV complaints, registering roughly 1,200 cases. Broadband issues continued...

By Advanced Television
Report: YouTube Overwhelmingly Dominates US Kids’ Viewing
News•Feb 19, 2026

Report: YouTube Overwhelmingly Dominates US Kids’ Viewing

Precisify’s new Kids US report confirms YouTube dominates media consumption for American Gen Alpha, with 67‑80% of children aged 2‑12 watching the platform. The study shows that more than half of kids view YouTube on a TV, and 55% of parents...

By Advanced Television
Analysis: Low-Friction Content Serves as SVoD Subscription Stabilisers
News•Feb 19, 2026

Analysis: Low-Friction Content Serves as SVoD Subscription Stabilisers

Digital i’s 2025 analysis finds that low‑friction content—well‑known franchises, family and animated titles, and major movie releases—serves as a key subscription stabiliser for light viewers across Netflix, Disney+, Prime Video and HBO Max. Light viewers, defined as the bottom third of...

By Advanced Television
JioHotstar, OpenAI Launch ChatGPT Content Search
News•Feb 19, 2026

JioHotstar, OpenAI Launch ChatGPT Content Search

JioHotstar announced a partnership with OpenAI to embed ChatGPT‑powered voice discovery into its streaming app. The new multilingual cognitive search lets users speak natural language queries to receive context‑aware recommendations for both on‑demand and live sports content. The assistant also...

By Advanced Television
Live F1 in US IMAX Cinemas
News•Feb 19, 2026

Live F1 in US IMAX Cinemas

IMAX and Apple TV have announced a partnership to broadcast the 2026 FIA Formula One World Championship live in IMAX theaters across the United States. Five Grands Prix—Miami, Monaco, Silverstone, Monza and Austin—will be shown at a minimum of fifty IMAX locations, leveraging Apple TV’s...

By Advanced Television
LALIGA Granted Precautionary Measures Against VPNs
News•Feb 17, 2026

LALIGA Granted Precautionary Measures Against VPNs

LALIGA and Telefónica Audiovisual Digital secured precautionary court orders from Spain’s Commercial Court No. 1 in Córdoba against NordVPN and ProtonVPN. The rulings compel the VPN providers to block IP addresses linked to illegal streaming of protected football matches within Spain,...

By Advanced Television
BBFC to Deliver Age Ratings for HBO Max in UK
News•Feb 17, 2026

BBFC to Deliver Age Ratings for HBO Max in UK

The British Board of Film Classification (BBFC) has struck a partnership with Warner Bros Discovery to apply official BBFC age ratings and content advice to every title on HBO Max when the service launches in the UK on 26 March 2026. The BBFC will produce...

By Advanced Television
Portugal: Over 53% Watch Streaming Services
News•Feb 17, 2026

Portugal: Over 53% Watch Streaming Services

More than half of Portugal’s adult population (53.3%, 4.6 million people) streamed video between September and December 2025, setting a new national record and adding 107 000 users year‑over‑year. Daily or near‑daily usage rose to 41.7% of viewers, while subscription penetration climbed to...

By Advanced Television
HBO Max Launching in New Zealand
News•Feb 17, 2026

HBO Max Launching in New Zealand

Warner Bros. Discovery announced that HBO Max will launch as a direct‑to‑consumer streaming service in New Zealand in mid‑2026. The rollout follows the service’s 2025 debut in Australia and recent launches in Germany, Italy, and the upcoming UK/Ireland launch. HBO Max...

By Advanced Television
Data: Negative Reaction to Six Nations In-Game Ads
News•Feb 16, 2026

Data: Negative Reaction to Six Nations In-Game Ads

Research by Quantcast shows that in‑game advertising during the Six Nations boosted online engagement for brands but provoked strong negative sentiment among viewers. Samsung achieved a 13% engagement rise while Virgin Atlantic saw an 18% uplift, yet Samsung’s ads generated...

By Advanced Television
Report: Japan’s SVoD Market Reaches Inflection Point
News•Feb 16, 2026

Report: Japan’s SVoD Market Reaches Inflection Point

Japan’s premium subscription video‑on‑demand (SVoD) market reached $7.2 bn in 2025, a 15 % year‑on‑year increase, driven by ad‑supported tiers, telco bundles and a surge in local content and live‑sports offerings. The sector added four million net new subscribers, bringing total users...

By Advanced Television
Arqiva in Uncertainty over DTT Switch Off
News•Feb 16, 2026

Arqiva in Uncertainty over DTT Switch Off

Arqiva, the UK's sole national digital terrestrial TV and radio infrastructure provider, faces financial uncertainty as major shareholders reassess their stakes. Macquarie has divested its 26.5% holding, while Digital 9 Infrastructure (DGI9) is reviewing its 51.8% share and may write off...

By Advanced Television
EBU Members Draw Significant Audiences for Winter Olympics
News•Feb 16, 2026

EBU Members Draw Significant Audiences for Winter Olympics

European Broadcasting Union members are delivering record-breaking audiences for the Milano Cortina 2026 Winter Olympics. Italy’s RAI saw a 4.9 million peak for alpine skiing, while Sweden’s SVT reached 60 percent of the national population. Germany’s ZDF averaged 3.3 million viewers with peaks over 6 million,...

By Advanced Television
MPA’s Rivkin Calls Out ByteDance Infringement
News•Feb 13, 2026

MPA’s Rivkin Calls Out ByteDance Infringement

Charles Rivkin, CEO of the Motion Picture Association, publicly condemned ByteDance’s new AI service Seedance 2.0 for massive unauthorised use of U.S. copyrighted works. He urged the company to halt the infringing activity immediately, emphasizing the threat to creators’ rights and...

By Advanced Television
Eutelsat “on Track”, LEO Revenues up 60%
News•Feb 13, 2026

Eutelsat “on Track”, LEO Revenues up 60%

Eutelsat’s mid‑year update highlighted a 60% surge in LEO (OneWeb) revenue, now accounting for more than one‑third of its Connectivity earnings. Overall revenue slipped to €574 million, while the Video division fell 12.3% amid continued Russian sanctions. Fixed Connectivity, Government services...

By Advanced Television
Cineverse Acquires IndiCue
News•Feb 13, 2026

Cineverse Acquires IndiCue

Cineverse announced the acquisition of ad‑tech firm IndiCue for up to $40 million, integrating its advertising and monetisation tools into the Matchpoint platform. The deal adds real‑time revenue optimisation across FAST, AVoD, CTV and other ad‑supported streaming channels. Financing combines cash,...

By Advanced Television
BBC Studios Promotes Schildhouse to CEO, Direct to Consumer
News•Feb 13, 2026

BBC Studios Promotes Schildhouse to CEO, Direct to Consumer

Robert Schildhouse has been elevated to chief executive of BBC Studios' newly branded Direct‑to‑Consumer division, which houses BritBox in North America and the documentary service BBC Select. Previously BritBox president, Schildhouse took charge of BBC Select in 2025, helping it become the...

By Advanced Television
Data: Radio Reaches 9 Out of 10 People Weekly
News•Feb 13, 2026

Data: Radio Reaches 9 Out of 10 People Weekly

Global research released for World Radio Day 2026 shows radio reaches nine out of ten people each week, outpacing all other audio formats. The study finds weekly reach rates of 90% in Ireland, 89% in France, and 86‑87% across the...

By Advanced Television
Hasbro Entertainment, Animaj Launch LUMEE
News•Feb 13, 2026

Hasbro Entertainment, Animaj Launch LUMEE

Hasbro Entertainment and kids‑media firm Animaj have launched LUMEE, a joint venture that consolidates their digital advertising inventory and audience insights. The platform offers COPPA‑compliant ad placements across YouTube and Connected TV, leveraging AI‑enhanced production for rapid branded content. LUMEE...

By Advanced Television
IKOMG Provides FAST, OTT Distribution for CGTN
News•Feb 13, 2026

IKOMG Provides FAST, OTT Distribution for CGTN

iKOMG has partnered with China Global Television Network to distribute three CGTN flagship channels—GlobalBiz TV, China Travel and Discovery China—across its FASTonSAT satellite‑enabled FAST service and the iKOFLIX and MENAFLIX OTT platforms. The rollout makes the channels live simultaneously on satellite and streaming...

By Advanced Television

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