Finolex Cables Appoints Mahesh Viswanathan as CEO
Finolex Cables has named long‑time insider Mahesh Viswanathan as its new chief executive officer. The chartered accountant brings more than 17 years of experience across the firm’s finance and operations functions. His appointment coincides with the company’s push to broaden its footprint in electrical and communication cables as well as consumer electrical products. Viswanathan pledged to drive operational excellence, expand high‑growth categories, and deliver greater value to stakeholders.
Spotify Appoints Aditi Shorewal as Head of PR and Communications
Spotify has appointed Aditi Shorewal as head of PR and communications for India, marking a strategic move to deepen its brand presence in the sub‑continent. Shorewal arrives from Tinder, where she led communications for India and Korea, and brings a...
Spinny Launches Tamil Nadu Version of 'God Promise' Ad with Sachin Tendulkar
Spinny has rolled out a Tamil‑language version of its ‘God Promise’ advertising campaign, starring cricket legend Sachin Tendulkar, across television, transit and out‑of‑home media in Tamil Nadu. The localized spot includes an original soundtrack by composer Amrit Ramnath and underscores Spinny’s promise...
Ahead of the IPL Final, YouTube Print Ad Claims Better Sports ROI than OTT & TV
On the eve of the IPL 2026 final, YouTube ran a full‑page print ad in The Economic Times asserting that 67% of Indian viewers watch sports on its platform, compared with 48% on OTT services. The ad claims YouTube delivers...
TCT Digital Wins Global Performance Marketing Mandate for StumpMike
StumpMike, a cricket‑focused social platform, has hired TCT Digital as its global performance‑marketing partner. The agency will drive app growth, user acquisition, and community engagement as the platform expands across India, the Indian diaspora, and other cricket‑loving markets. The timing...
Castrol India Appoints Saugata Basuray as Managing Director
Castrol India has named Saugata Basuray as managing director for a five‑year term starting June 1, 2026, following board approval on May 28. Basuray, currently the whole‑time director and interim CEO, brings 26 years of experience within Castrol, including stints in India, the UK,...
Harsha Bhogle Questions IPL’s Social Media Obsession, Says It Is “Starting to Harm Players”
Veteran cricket commentator Harsha Bhogle warned that Indian Premier League franchises are becoming obsessed with social media, to the point where digital teams travel separately from players. He said the relentless chase for clicks, likes and viral moments is pressuring...
ZEE5 Elevates Apoorva Mehandiratta to Vice President – Marketing
Apoorva Mehandiratta has been promoted from director‑marketing to vice president‑marketing at ZEE5, overseeing Hindi and Marathi content and overall brand development. She has driven the marketing narrative for several flagship originals, boosting audience engagement and brand visibility. Mehandiratta brings more...
AdLift Bags SEO Mandate for Indriya
AdLift has been appointed as the exclusive SEO agency for Indriya, the premium jewellery brand of Aditya Birla Group. The mandate covers technical optimisation, content strategy, on‑page enhancements and authority‑building to lift organic search visibility. Both companies say the partnership will...
Mother’s Recipe Celebrates Regional Pickle Traditions in Latest Ad
Mother’s Recipe has launched a national campaign to promote its pickle portfolio alongside a refreshed visual identity, the first major packaging overhaul since the range debuted. The new design features regional language labels, colour schemes inspired by traditional sarees, and...
Meta Expands Subscription Plans Across Instagram, Facebook and WhatsApp
Meta has launched paid "Plus" subscription tiers for Instagram, Facebook and WhatsApp, pricing Instagram and Facebook at $3.99 per month and WhatsApp at $2.99. The plans add features such as custom themes, super‑reactions, audience insights and extended story tools for...
Pee Safe Launches #PlayInComfort Initiative with Smriti Mandhana
Pee Safe has unveiled the #PlayInComfort campaign on Menstrual Hygiene Day, enlisting Indian cricket star Smriti Mandhana to champion sports participation for girls during their periods. The initiative spotlights common barriers such as discomfort, leakage fears, and limited product access that...
Coca-Cola India Launches AI-Led ‘Halftime Surprise’ Campaign with Google
Coca‑Cola India has launched the AI‑driven “Halftime Surprise” campaign in partnership with Google, leveraging Google Gemini’s Canvas feature. Consumers scan QR codes on select bottles to create personalized comic strips, album covers, or time‑travel collages based on selfies and prompts....
Delhi Press Appoints Shailesh Srivastava as COO
Delhi Press has named Shailesh Srivastava, former business head of Reliance Broadcast Network, as its chief operating officer. The appointment is part of a broader transformation to become a multi‑vertical content and experiences company, leveraging advertising, events, IP and subscription...
Tata Mutual Fund Launches New Ad Promoting SIP & Lumpsum Investing
Tata Mutual Fund has launched a cricket‑themed investor‑education campaign that spotlights systematic investment plans (SIPs) and lump‑sum investing. The three‑film digital series, released in eight regional languages, uses everyday cricket‑watching moments to illustrate disciplined, long‑term investing. Executives emphasized that consistent...