The Times Group Appoints Poulami Mukhopadhyay as AVP- Sports Revenue
The Times Group has appointed Poulami Mukhopadhyay as Associate Vice President, Revenue – Sports. Mukhopadhyay arrives with more than a decade of experience in broadcast, branded content, and sports programming, most recently leading AI‑driven content strategy at Rezolve AI and serving as Director at We The Women. She previously spent six years at Disney Star, where she oversaw brand solutions and cricket product revenue, and held senior production roles at Star Sports. Her hire signals a strategic push to grow the group’s sports advertising and partnership earnings.
PUMA India Turns RCB Jersey Into Everyday Fandom with #RCBEverywhere
PUMA India launched the #RCBEverywhere campaign, urging Royal Challengers Bangalore fans to wear the team jersey in everyday settings. The initiative features Virat Kohli, Rajat Patidar and Krunal Pandya in a digital film and highlights a viral Kumbh Mela fan moment. PUMA reports a...
Dish TV Turns Small Switches Into Always-On Viewing
Dish TV launched an "Always‑On" advertising campaign centered on the tagline “Kuch chhota sa karne par, life hogi behtar,” highlighting how tiny choices can improve daily TV viewing. The brand emphasizes its uninterrupted service that stays active even when recharges...
The Relief of a Violet Door: How Himalaya BabyCare Is Making Public Spaces Friendlier for New Moms
Himalaya BabyCare has launched over 700 "Happy Feeding Rooms" across India’s airports, railway stations, hospitals and malls, offering clean, ventilated spaces equipped with seating, diaper‑changing stations and sinks. Each room serves roughly 30 mothers daily, totaling about 7.7 million users annually....
Coachella 2026 Wasn’t Just a Music Festival; It Was a Brand Universe
Coachella 2026 transcended a music event, becoming a sprawling brand universe where beauty, spirits, AI and hospitality brands built immersive experiences. Hailey Bieber’s Rhode launch, Kendall Jenner’s 818 Tequila outpost, and Red Bull’s 20,000‑sq‑ft Mirage turned product drops into cultural...
Sydney Sweeney Swaps 'Great Jeans' For Jean Shorts in New AE Campaign
American Eagle has rolled out a new summer campaign titled “Syd for Short,” featuring Euphoria star Sydney Sweeney promoting the brand’s jean shorts. The ad replaces the previous year’s viral “Great Jeans” spot, which sparked controversy over eugenics‑related wordplay. The...
Gupshup Launches Superagent
Gupshup unveiled Superagent, an autonomous AI agent that designs, launches, and optimizes customer conversations across major messaging and voice channels. The platform handles everything from campaign setup and journey orchestration to transaction processing and performance monitoring, all via simple prompts....
Bisleri Rolls Out New Campaign with RCB and Jaideep Ahlawat
Bisleri International has launched a digital‑first campaign with Royal Challengers Bengaluru (RCB) and actor Jaideep Ahlawat, unveiling limited‑edition bottles that feature the franchise’s branding. The spot shows cricketers Rajat Patidar, Venkatesh Iyer and Tim David sharing a humorous water‑break behind...
Zelio E-Mobility Joins Punjab Kings as EV Partner for IPL 2026
Zelio E‑Mobility has signed a multi‑year deal to become the official electric‑vehicle partner of Punjab Kings for the IPL 2026 season. The agreement covers branding, digital integration and in‑stadium activations, with the XMen 2.0 and XMen+ scooters slated for prominent display....
Paragon Uses Everyday Shopping Moments in Women’s Footwear Campaign
Paragon Footwear has rolled out a new women’s footwear campaign crafted by Turmeriq, featuring humorous short films that spotlight everyday indecision and purchase justification in household and couple settings. The ads, running on TV, YouTube and Meta in seven regional...
Progressive Footwear Takes over Lakhani Platinum Brand in India
Progressive Footwear has secured the brand rights for Lakhani Platinum, the premium footwear line of the Lakhani Group. The agreement gives Progressive control over distribution and go‑to‑market strategy across India, leveraging its network of more than 900 distributors and 45,000...
Birla Studios Partners with Vi to Launch Mobile-First Acting Talent Platform
Birla Studios has teamed with Vodafone Idea to launch “Reel Se Real Star,” a mobile‑first platform that lets aspiring actors submit audition videos via the Vi app or web. The service removes the need for industry referrals and physical casting...
Hero FinCorp Rolls Out AI-Led Lending Campaign During IPL 2026
Hero FinCorp launched its third‑year IPL 2026 title‑partner campaign, "Nariyal Phodo, Sar Kyun?". The ad pivots from its previous "Shubh Kaam Mein Deri Kyun" platform to spotlight AI‑led lending that promises faster, frictionless loan approvals. It showcases humor‑driven scenes of traditional...
MakeMyTrip CTO Flags India Language Gap Amid GenAI Travel Push
MakeMyTrip CTO Sanjay Mohan warned that India’s generative‑AI travel experience is hampered by immature regional language models, even as nearly half of the platform’s traffic now comes from Tier‑2 and Tier‑3 cities. He urged the creation of India‑built AI models...
Nike’s Kit Glitch Draws Scrutiny, but a Champions League Coup Offers Relief
Nike’s latest international football kits sparked criticism after a noticeable shoulder‑seam bulge appeared on several national team jerseys, most famously on Kylian Mbappé’s shirt. The company acknowledged the aesthetic flaw but assured that performance remains unaffected. At the same time,...