Origen Realty Appoints Poulomi Ray as Chief Marketing Officer
Origen Realty announced the appointment of Poulomi Ray as chief marketing officer. Ray brings close to two decades of experience in real‑estate and hospitality marketing, having held senior roles at Signature Global, DLF, Paras Buildtech, MGM International USA and Hilton Hotels. In her new role she will steer the company’s brand strategy and market engagement as Origen expands its integrated development projects in Gurgaon. The hire reflects a broader trend of senior marketing talent entering Indian real‑estate firms to drive brand‑led growth.
When Jennifer Lopez Becomes the Face of Akshaya Tritiya
Jennifer Lopez is the new face of Zen Diamond’s Akshaya Tritiya campaign, marking the Turkish jeweller’s push into India’s most important gold‑buying festival. The brand, founded in Istanbul in 1998, is leveraging the global star’s instant recall to position itself as...
The Times Group Appoints Poulami Mukhopadhyay as AVP- Sports Revenue
The Times Group has appointed Poulami Mukhopadhyay as Associate Vice President, Revenue – Sports. Mukhopadhyay arrives with more than a decade of experience in broadcast, branded content, and sports programming, most recently leading AI‑driven content strategy at Rezolve AI and...
PUMA India Turns RCB Jersey Into Everyday Fandom with #RCBEverywhere
PUMA India launched the #RCBEverywhere campaign, urging Royal Challengers Bangalore fans to wear the team jersey in everyday settings. The initiative features Virat Kohli, Rajat Patidar and Krunal Pandya in a digital film and highlights a viral Kumbh Mela fan moment. PUMA reports a...
Dish TV Turns Small Switches Into Always-On Viewing
Dish TV launched an "Always‑On" advertising campaign centered on the tagline “Kuch chhota sa karne par, life hogi behtar,” highlighting how tiny choices can improve daily TV viewing. The brand emphasizes its uninterrupted service that stays active even when recharges...
The Relief of a Violet Door: How Himalaya BabyCare Is Making Public Spaces Friendlier for New Moms
Himalaya BabyCare has launched over 700 "Happy Feeding Rooms" across India’s airports, railway stations, hospitals and malls, offering clean, ventilated spaces equipped with seating, diaper‑changing stations and sinks. Each room serves roughly 30 mothers daily, totaling about 7.7 million users annually....
Coachella 2026 Wasn’t Just a Music Festival; It Was a Brand Universe
Coachella 2026 transcended a music event, becoming a sprawling brand universe where beauty, spirits, AI and hospitality brands built immersive experiences. Hailey Bieber’s Rhode launch, Kendall Jenner’s 818 Tequila outpost, and Red Bull’s 20,000‑sq‑ft Mirage turned product drops into cultural...
Sydney Sweeney Swaps 'Great Jeans' For Jean Shorts in New AE Campaign
American Eagle has rolled out a new summer campaign titled “Syd for Short,” featuring Euphoria star Sydney Sweeney promoting the brand’s jean shorts. The ad replaces the previous year’s viral “Great Jeans” spot, which sparked controversy over eugenics‑related wordplay. The...
Gupshup Launches Superagent
Gupshup unveiled Superagent, an autonomous AI agent that designs, launches, and optimizes customer conversations across major messaging and voice channels. The platform handles everything from campaign setup and journey orchestration to transaction processing and performance monitoring, all via simple prompts....
Bisleri Rolls Out New Campaign with RCB and Jaideep Ahlawat
Bisleri International has launched a digital‑first campaign with Royal Challengers Bengaluru (RCB) and actor Jaideep Ahlawat, unveiling limited‑edition bottles that feature the franchise’s branding. The spot shows cricketers Rajat Patidar, Venkatesh Iyer and Tim David sharing a humorous water‑break behind...
Zelio E-Mobility Joins Punjab Kings as EV Partner for IPL 2026
Zelio E‑Mobility has signed a multi‑year deal to become the official electric‑vehicle partner of Punjab Kings for the IPL 2026 season. The agreement covers branding, digital integration and in‑stadium activations, with the XMen 2.0 and XMen+ scooters slated for prominent display....
Paragon Uses Everyday Shopping Moments in Women’s Footwear Campaign
Paragon Footwear has rolled out a new women’s footwear campaign crafted by Turmeriq, featuring humorous short films that spotlight everyday indecision and purchase justification in household and couple settings. The ads, running on TV, YouTube and Meta in seven regional...
Progressive Footwear Takes over Lakhani Platinum Brand in India
Progressive Footwear has secured the brand rights for Lakhani Platinum, the premium footwear line of the Lakhani Group. The agreement gives Progressive control over distribution and go‑to‑market strategy across India, leveraging its network of more than 900 distributors and 45,000...
Birla Studios Partners with Vi to Launch Mobile-First Acting Talent Platform
Birla Studios has teamed with Vodafone Idea to launch “Reel Se Real Star,” a mobile‑first platform that lets aspiring actors submit audition videos via the Vi app or web. The service removes the need for industry referrals and physical casting...
Hero FinCorp Rolls Out AI-Led Lending Campaign During IPL 2026
Hero FinCorp launched its third‑year IPL 2026 title‑partner campaign, "Nariyal Phodo, Sar Kyun?". The ad pivots from its previous "Shubh Kaam Mein Deri Kyun" platform to spotlight AI‑led lending that promises faster, frictionless loan approvals. It showcases humor‑driven scenes of traditional...
MakeMyTrip CTO Flags India Language Gap Amid GenAI Travel Push
MakeMyTrip CTO Sanjay Mohan warned that India’s generative‑AI travel experience is hampered by immature regional language models, even as nearly half of the platform’s traffic now comes from Tier‑2 and Tier‑3 cities. He urged the creation of India‑built AI models...
Nike’s Kit Glitch Draws Scrutiny, but a Champions League Coup Offers Relief
Nike’s latest international football kits sparked criticism after a noticeable shoulder‑seam bulge appeared on several national team jerseys, most famously on Kylian Mbappé’s shirt. The company acknowledged the aesthetic flaw but assured that performance remains unaffected. At the same time,...
Scribbld Bags Digital Mandate for Brushers Co
Independent agency Scribbld has secured the digital mandate for oral‑care startup Brushers Co as it prepares to enter India. The Mumbai‑based team will steer the brand’s go‑to‑market strategy across pre‑launch, launch and post‑launch phases, handling social‑media, performance and awareness initiatives....
Teaching Marketing—But Are We Doing It Well Ourselves?
Guest faculty Unmisha Bhatt highlights a paradox: Indian institutes excel at teaching brand strategy yet lag in showcasing their own legacy online. A study of six million searches and 28 million social engagements shows Instagram #campusdiaries posts now serve as the...
Saurabh Sankpal Steps Down as CCO at Wit and Chai, Open to Consulting Opportunities
Saurabh Sankpal has resigned as chief creative officer of Wit & Chai, ending a tenure marked by award‑winning brand work and cultural storytelling. In a LinkedIn post he thanked his team and clients for pushing creative boundaries. Sankpal announced he...
Netflix Signs on as Mumbai Indians’ Official Entertainment Partner for IPL
Netflix has become the official entertainment partner of the Mumbai Indians, launching a short‑form digital film that riffs on Rohit Sharma’s viral “Garden mein aaya hai kya?” meme. The parody, starring comedian Sunil Grover as a Rohit look‑alike, was designed...
Unilever Builds 300,000-Strong Influencer Network From 10,000 in Just 2 Years
Unilever has expanded its creator‑led marketing engine from roughly 10,000 influencers to almost 300,000 in just two years, a move the company says will drive peer‑driven brand advocacy. CEO Fernando Fernandez highlighted the rapid growth during a Barclays fireside chat,...
Reliance Jewels Spotlights ‘Smart Gold Buying’ in Akshaya Tritiya Campaign
Reliance Jewels, in partnership with Network Advertising, launched a multi‑channel Akshaya Tritiya campaign titled “Shubh Akshaya Tritiya, Smart Akshaya Tritiya.” The film, starring Gajraj Rao and Pratibha Ranta, reframes gold buying as a culturally rooted yet financially savvy decision. By emphasizing gold’s dual...
Davidoff Picks Ahaan Panday as Its First Brand Ambassador in India
Davidoff has appointed Bollywood actor Ahaan Panday as its first brand ambassador in India, coinciding with the launch of its new fragrance Cool Elixir: The New Oud Treasure. The partnership is designed to deepen the luxury house’s cultural footprint and appeal...
Google Tops IPL 19 Charts as Advertiser Count Falls 31%
Google emerged as the leading advertiser in IPL 2026, commanding 13% of TV ad volume across the first 13 matches. The tournament saw a 31% drop in the number of advertisers, falling to just over 45, and a 22% reduction...
Bata India Launches ‘Everyday Essentials’ Campaign with Taapsee Pannu
Bata India unveiled its "Everyday Essentials. Reinvented" campaign, featuring actress Taapsee Pannu, to promote a new line of open‑footwear such as sandals and peep‑toes. The collection is designed for extended, all‑day wear across varied occasions and launches at a starting price...
SPNI Dedicates ‘Wheel of Fortune’ Episode to Distribution Partners
Sony Pictures Networks India (SPNI) dedicated a special episode of its newly launched Indian version of Wheel of Fortune to its distribution partners, inviting them onto the set as audience members and contestants. Hosted by Bollywood star Akshay Kumar, the...
8PM Packaged Drinking Water Joins SRH as Trouser Sponsor for IPL 2026
8PM Packaged Drinking Water has become the lead trouser sponsor for Sunrisers Hyderabad in the IPL 2026, featuring its logo on the team’s apparel. The partnership includes a "Rise in Orange, Celebrate with Black" campaign that ties on‑field performance to...
Backed by Stars, Built for Scale: ISGL Sets Out to Build India’s First Real Esports Pathway for 500 Million Gamers
The Indian Super Gaming League (ISGL) debuted in March 2026, introducing a franchise‑based esports competition across eight teams with a prize pool of roughly $60,000 (Rs 50 lakh). Backed by Bollywood stars Ranbir Kapoor and Abhishek Bachchan, the league spans titles such...
Veritas Reputation Wins PR Mandate for Bandhan Group
Veritas Reputation PR, a specialist in financial and corporate communications, has won the public relations mandate for Bandhan Group after a competitive multi‑agency pitch. The engagement will steer Bandhan's corporate narrative, stakeholder engagement, and brand positioning across both traditional and...
Meta Rolls Out AI-Led Shopping Tools Across Reels and Creator Ecosystem
Meta unveiled a suite of AI‑driven shopping tools that embed product tagging directly into Reels and expand creator‑brand collaborations. The updates add generative AI voiceovers, automatic translation, and product‑set optimisation to streamline multilingual video ad creation. Reels Trending Ads now...
Rapido Rolls Out ‘First Ride Free’ Campaign During IPL 2026
Rapido has launched a "First Ride Free" campaign timed with IPL 2026, featuring 10‑second regional‑language films that dramatize the instant confirmation of a ride. Created by tgthr. and directed by Arjuna Gaur, the ads blend exaggerated scenarios with everyday commuter...
Livpure Appoints SW Network to Handle Digital Communications
Livpure has appointed SW Network as its digital communications partner to shift the brand narrative from product‑centric messaging to a lifestyle‑led focus on health and wellbeing. The agency will develop social‑first campaigns that tie everyday water consumption to broader wellness...
Slurrp Farm Taps Into the Everyday Struggle Behind School Tiffins
Slurrp Farm, the millet‑based children’s food brand, launched a Back to School campaign featuring a short film that dramatizes parents’ daily worry about unfinished tiffins. The ad follows seven‑year‑old Kabeer’s chaotic morning and shows his mother packing Slurrp Farm Millet...
Sleepyhead Highlights Durability in BITE Sofa with Creator-Led Campaign
Sleepyhead introduced the BITE sofa, a compact, stain‑ and water‑repellent piece built with high‑resilience foam for everyday durability. The launch is supported by a creator‑led campaign featuring a music video starring artist Gandhar and dancer Piyush Gurbhele. Influencers extend the narrative...
Birla Estates Launches ‘Built with All Heart’ Campaign with Gujarat Titans
Birla Estates, a unit of Aditya Birla Real Estate, has launched the ‘Built with All Heart’ campaign in partnership with IPL franchise Gujarat Titans for the 2026 season. The initiative blends digital, social and on‑ground activations to deepen fan engagement,...
Hiimaanshu Shindde Joins Zee Music Company as VP & Head – Streaming
Zee Music Company has appointed Hiimaanshu Shindde as Vice President and Head of Streaming, tasking him with shaping the label’s streaming strategy, partnerships, and growth across digital platforms. Shindde arrives with more than two decades of experience in music, digital...
KFC India Launches Crispy ShaWOWrma Wrap with New Campaign
KFC India has introduced the Crispy ShaWOWrma Wrap, a shawarma‑inspired chicken wrap, through a new advertising campaign starring actress Priyamani and influencer Ashlesha Thakur. The 30‑second film depicts a mother‑daughter exchange about when to eat, turning a hesitant "naa" into...
Numeros Motors Name Arun Srivastava as Chief Executive Officer
Numeros Motors, the Bengaluru‑based electric two‑wheeler maker, announced Arun Srivastava as its new chief executive officer effective April 2, 2026. Srivastava succeeds founder Shreyas Shibulal, who will stay on the board to co‑steer strategy and expansion. The appointment brings more than two...
Paragon Rolls Out Cashback Offer on Women’s Footwear
Paragon Footwear has launched a Rs 30 (≈ $0.36) cashback offer on its women’s footwear, redeemable via QR codes printed on product tags. The promotion is designed to simplify redemption and encourage trial of its trend‑led, comfortable styles. Women’s shoes currently account...
Pluckk Partners with Global Sports for Indian Open 2026 Pickleball Event
Pluckk has teamed up with Global Sports as the official health partner for the Indian Open 2026 pickleball tournament in Hyderabad. The five‑day event, held April 1‑5 at CrossCourt Sports, featured a Pluckk experience zone where athletes and fans could sample plant‑based...
B’spoke Wellness Names Malaika Arora as Brand Ambassador
B’spoke Wellness has appointed Indian actress‑fitness influencer Malaika Arora as its brand ambassador to accelerate growth in the preventive‑nutrition segment. The company offers science‑backed supplements for metabolism, gut health, skin ageing and cognition, positioning itself as a daily‑use wellness brand. Arora’s...
FanCode Secures Broadcast Rights for The Masters, PGA Championships and US Open
FanCode, a digital sports platform, has secured exclusive broadcast rights for the 2026 Masters, PGA Championship, and U.S. Open in India, marking its second consecutive year as the “Home of Golf.” The three majors will be streamed live from Augusta,...
DSP Mutual Fund Urges Investors to Hold on Amid West Asia War
DSP Mutual Fund launched a full‑page newspaper ad on April 4 urging SIP investors to stay invested despite the West Asia war. The ad, titled “We Don’t Know What Happens Next,” avoids market predictions and instead cites behavioral‑finance lessons from the...
Devyani International Names New Leaders for Pizza Hut and Costa Coffee
Devyani International announced a leadership overhaul effective April 6, 2026, naming Sandeep Anand as Chief Marketing Officer, Business Head and new CEO of Pizza Hut, while Robinder Singh becomes Business Head of Costa Coffee for airport locations. Anand arrives from Americana Restaurants, where he...
The Body Shop Marks 50 Years with ‘Rebellious by Nature’ Campaign
The Body Shop has launched a "Rebellious by Nature" campaign to mark its 50th anniversary, featuring Indian celebrities Mandira Bedi, Sumedh Mudgalkar and Diksha Singh in a Hinglish‑driven film. The spot spotlights flagship products such as Edelweiss serum, British Rose...
Alstone Joins Punjab Kings as Official Cladding Partner for IPL 2026
Alstone has signed on as the official cladding partner for Punjab Kings during the 2026 Indian Premier League season. The agreement will see Alstone’s branding displayed on stadium cladding and integrated into a suite of on‑ground and digital campaigns. Executives...
Bhumika Realty Signs Rohit Sharma & Ritika Sajdeh as Brand Ambassadors
Bhumika Realty has appointed Indian cricket star Rohit Sharma and fashion executive Ritika Sajdeh as its new brand ambassadors. The partnership is part of a broader push to raise brand visibility and accelerate expansion in North India’s real‑estate market, especially...
Clevertize Elevates Saumya Agrawal to Co-Founder
Clevertize has promoted Saumya Agrawal, a trainee who joined at the agency’s inception, to co‑founder as it marks eight years in business. The move formalises her long‑standing leadership role and signals a deeper commitment to AI‑enabled marketing and creative services....
Ayushmann Khurrana Fronts Red Chief’s New Brand Campaign
Red Chief has unveiled a new brand film starring Ayushmann Khurrana, anchored by the "No Shortcuts" positioning that celebrates persistence over quick fixes. The campaign spotlights the brand’s footwear while signaling a strategic push into sports shoes and sneakers alongside...