Asian Paints Launches Damp Proof Campaign Featuring Ranbir Kapoor
Asian Paints has launched a new Damp Proof campaign starring Ranbir Kapoor and Saurabh Shukla, created by Ogilvy. The ad emphasizes terrace protection against monsoon leaks and summer heat, promoting a heat‑reflective coating that can lower surface temperatures by up to 10 °C. The brand positions Damp Proof as a reliable, long‑lasting waterproofing solution, and the campaign will run across TV, digital, OTT, social and cinema, supported by cricket visibility.
Mktgstack Says the Agency Isn't Broken; the Operating System Is
Mktgstack, a new agency under the Talented Grid, launched with a radical operating system that treats AI as basic infrastructure rather than a headline feature. Its six‑person team solved a bar‑filling challenge by deploying ten branded rickshaws in seven days,...
MiQ’s Sigma Aims to Bring Order to India’s Fragmented Ad-Tech Ecosystem
MiQ has introduced Sigma, an AI‑powered platform in India designed to unify fragmented cross‑screen data for advertisers. The tool aggregates browsing, TV and commerce signals, offering intelligence, activation and measurement layers to streamline campaign planning. Launched by global CEO Gurman...
Rohini Laya Venkateswaran Appointed Executive Director at Gillette India
Rohini Laya Venkateswaran has been named executive director of Gillette India Pvt. Ltd., while continuing as chief sales officer for the Indian Subcontinent. The veteran brings more than two decades of Procter & Gamble experience, including senior roles in sales...
Manish Shrivastava Joins Kotak Neo as Executive Vice President – Growth
Manish Shrivastava has been appointed executive vice president of growth at Kotak Neo, the digital securities trading platform of Kotak Mahindra Bank. He will steer marketing journeys, onboarding and user conversion initiatives to accelerate platform adoption. Shrivastava brings nearly two...
Why Every Expat in Dubai Should Have a Will
Many expatriates in Dubai own valuable assets but lack a registered will. Without a will, UAE law defaults to Sharia‑based intestate succession, which can divert assets away from intended heirs and freeze bank accounts, property, and businesses. Law No. 2 of...
SiXiT Names Arshdeep Singh as Brand Ambassador for Cricket Balls
SiXiT has appointed Indian fast bowler Arshdeep Singh as the brand ambassador for its cricket ball line, leveraging his popularity to deepen ties with grassroots cricket. The company, a Rs 125 crore business, aims to broaden its portfolio beyond tennis balls into...
Lenovo Launches ‘Pixel Deficiency’ Campaign Spotlighting Monitor Range
Lenovo has rolled out a digital‑first campaign called “Pixel Deficiency” to spotlight its monitor portfolio in India. The initiative features a four‑part, 45‑second film series that dramatizes how poor display quality can hinder work, gaming, design and study tasks. By...
NXT Conclave 2026: PM Modi Unveils India’s Energy Strategy
Prime Minister Narendra Modi used the NXT Conclave to unveil India’s comprehensive energy strategy, emphasizing expanded domestic infrastructure and reduced reliance on imports. He highlighted a surge in strategic petroleum reserves to over 5 million tonnes, a tripling of LPG connections,...
Why Wellbeing Nutrition Is Putting Gut Comfort at the Centre of Protein Marketing
Wellbeing Nutrition is reshaping India’s protein supplement narrative by centering digestibility and gut comfort instead of pure performance metrics. The brand’s new humor‑driven campaign highlights common post‑shake issues like bloating, appealing to both fitness enthusiasts and everyday nutrition seekers. Market...
The Errand Kids Now Run Quick Commerce in Flipkart’s Gudi Padwa Ad
Flipkart launched a Gudi Padwa commercial that reimagines the traditional role of the youngest family member as the go‑to errand runner. Set across 1975, 2000 and 2026, the ad shows a child simply tapping a phone to order a missing...
Safety Isn’t Optional: How Indian Bike Gears Gave Me Reasons to Smile
The Indian motorcycle‑riding‑gear market has surged, crossing $800 million in 2024 and projected to hit $1.2 billion by 2030. Home‑grown brands such as Rynox, Raida and ViaTerra are delivering protection‑focused jackets, pants and accessories at a fraction of imported prices, while tailoring...
Lakmé Rolls Out ‘I Earned It’ Campaign with Aneet Padda
Lakmé has unveiled the “I Earned It” campaign to promote its new 9to5 Hya Beach Edit line, the brand’s first SPF‑infused makeup range powered by hyaluronic acid. The campaign stars actor‑ambassador Aneet Padda and spotlights the daily lives of working...
Huber & Holly Enters Impulse Ice Cream Category with Cones and Candies
Huber & Holly, the premium ice‑cream brand of HOCCO Ice‑Cream, has entered the impulse ice‑cream segment with a new “Cones & Candies” range. The line offers ready‑to‑eat cone packs of four priced at Rs 250 and candy‑style single‑serve packs priced between...
HDFC ERGO General Insurance Appoints Parthanil Ghosh as MD and CEO
HDFC ERGO General Insurance's board has approved Parthanil Ghosh as managing director and chief executive officer, effective April 16, 2026, succeeding Anuj Tyagi. Ghosh brings over three decades of financial services experience and 16 years in general insurance, having joined...
100 Sessions, 1 Mission: NXT Fellowship Debuts Alongside NXT Summit to Shape Next Generation of Global Leaders
The NXT Foundation launched the inaugural NXT Fellowship, a one‑week immersion for 70 emerging leaders from 39 top universities worldwide. Held alongside the second NXT Summit at Bharat Mandapam, the program delivered 100 sessions covering economics, diplomacy, and cultural heritage...
TAM Sports Expands Ad Monitoring Across Broadcast and Streaming Platforms
TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its monitoring suite to track advertising on linear live broadcast as well as live streaming via Connected TV and mobile devices. The move broadens its cross‑platform analytics, which...
Former Myntra and H&M Executives Launch Fashion Platform Confluxe
Former Myntra/AJIO executive Rajesh Narkar and ex‑H&M India leader Louis Coucke have launched Confluxe, a technology‑enabled operating platform designed to help global fashion and lifestyle brands enter and scale in India. The startup closed a $1.6 million pre‑seed round led by...
Zee Media Appoints Mayank Jain as Senior VP – Digital Ad Sales
Zee Media has appointed Mayank Jain as senior vice‑president of digital ad sales, positioning him to lead the company’s monetisation across publishing, streaming and broadcast assets. Jain arrives with over 25 years of media sales experience, most recently heading digital...
From Rebel Kid to Tamannaah Bhatia: The Celebrity Rush in Jewellery Biz
Ekatra Retail Ventures, co‑founded by Sussanne Khan and partners, entered India’s lab‑grown diamond jewellery market with a debut collection featuring the 108‑facet Shristi Ratna cut. The launch is backed by celebrities such as Jennifer Winget, influencer Rebel Kid, and filmmaker...
Arsenal F.C. Turns Corner Jokes Into Comedy in a Star-Studded App Ad
Arsenal F.C. turned the long‑standing corner‑kick joke into a star‑studded promotional film for its Arsenal App. The short comedy‑sketch features actors Asa Butterfield and Aaron Pierre alongside players like Bukayo Saka, Martin Ødegaard, and women’s stars such as Kim Little. Legends David Seaman and...
Mumbai Indians Names Plum as Digital & Skincare Partner for IPL 2026
Plum, the Indian skincare and hair‑care brand, has signed a deal to become the digital and official skincare partner of Mumbai Indians for IPL 2026. This marks Plum’s first partnership with a cricket franchise and will see the brand integrated into...
Titan Raga’s New Campaign Encourages Women to Reclaim Time for Themselves
Titan Raga, the women‑focused line of Titan, unveiled a new advertising campaign that encourages women to seize leisure time without guilt. The film follows a professional, a mother, and a director as they carve out unhurried moments, underscored by a...
Middle East Conflict May Put Rs 200–250 Crore of IPL Ad Spends at Risk
The ongoing Middle East conflict threatens to erase between Rs 200 crore and Rs 250 crore of advertising spend from Gulf brands in IPL 2026, which is projected to generate roughly Rs 4,900 crore in ad revenue. Airspace closures and security concerns have prompted several Middle Eastern...
KLIP Launches New TVC Highlighting Microdrama Entertainment for Everyday Waiting Moments
KLIP, a new microdrama streaming app, launched a television commercial to introduce its two‑minute, bite‑sized drama episodes. The ad targets Indian Tier 2 and Tier 3 viewers aged 16‑45, emphasizing entertainment that fits into everyday waiting moments. By framing waiting as an...
Ten Years of Netflix and Prime Video: The Platforms that Reset India’s Streaming Business
In 2016 Netflix and Amazon Prime Video entered India amid Jio’s 4G rollout and a dramatic fall in data prices, turning a catch‑up TV market into a subscription‑driven ecosystem. Over the decade Netflix grew to roughly 16 million Indian subscribers and...
Warner Bros. Discovery Elevates Shazia Fazal to Head of Affiliate- South Asia
Warner Bros. Discovery has promoted Shazia Fazal to Head of Affiliate – South Asia, elevating her after nine years with the company. Fazal previously served as Senior Director overseeing DTH, telecom and digital alliance distribution across the region. Her career...
From Tweens to Adults: How Disney Is Marketing Hannah Montana Back to Fans
Disney is commemorating the 20th anniversary of Hannah Montana with a special episode on Disney+ airing March 24, mirroring the series' original debut. The event features nostalgic set recreations, behind‑the‑scenes footage, and interviews, and is expected to spark a revival...
JioStar Appoints Sagar Kadam as Senior Director
JioStar has appointed Sagar Kadam as Senior Director of Ecosystem & Subscription Partnerships, placing him in charge of partnership strategy for its flagship streaming service, JioHotstar. Kadam joins from SonyLIV, where he drove subscription‑revenue growth through telecom, fintech, and device...
Herat Panchal Joins First Economy as Chief Growth Officer
First Economy has created a chief growth officer role and appointed Herat Panchal to lead it. Panchal will design integrated growth frameworks that unite brand, media, partnerships, and performance functions. He brings dual expertise from the publisher and agency sides,...
HELL ENERGY DRINK Renews Official Sponsorship with Zee Cine Awards
HELL Energy Drink has renewed its official sponsorship of the Zee Cine Awards 2026, marking a second straight year of partnership. The deal places the brand alongside the coveted “Viewers’ Choice Song of the Year” award, linking it directly to...