Philips Avent Taps Yami Gautam Dhar to Question Boiling for Baby Bottle Hygiene
Philips Avent has launched a campaign in India questioning the long‑standing practice of boiling baby bottles, promoting its steriliser as a more effective hygiene solution. The brand cites internal survey data showing up to twice the germ protection and fewer infant illness episodes when using the steriliser. Actress‑mother Yami Gautam Dhar fronts the effort, linking modern sterilisation to traditional protective rituals. The product is now sold across e‑commerce platforms, baby‑care retailers, and select offline stores in India.
Glad U Came Bags PR Mandate for Alpino
Mumbai‑based PR firm Glad U Came has won the public‑relations and influencer‑marketing mandate for Alpino, a leading health‑focused food brand. The agency will design and execute integrated PR campaigns across digital platforms to strengthen Alpino’s positioning among fitness enthusiasts and health‑conscious consumers....
Bodhi Tree Multimedia Completes Majority Acquisition of Moving Image Studios
Bodhi Tree Multimedia (BTML) has completed a majority acquisition, securing a 50.01% stake in Indian production house Moving Image Studios. The deal reinforces BTML’s push toward a digital‑first, unscripted storytelling ecosystem and gives it direct control of a youth‑centric, platform‑native...
Samsung Galaxy M17e 5G Campaign Taps Nostalgia and Biking Culture
Samsung India, with Cheil India, launched a high‑impact campaign for the Galaxy M17e 5G that blends motorbike stunts and nostalgia for early adventure reality shows. Featuring Indian TV icons Rannvijay Singha and Nikhil Chinapa, the ads portray the phone as...
Suman Guha Joins Croma as CDO; Exits Tata CLiQ and Tata Digital
Suman Guha has been appointed Chief Digital Officer of Croma, the Tata Group’s electronics retailer, leaving his dual roles at Tata CLiQ and Tata Digital. Guha brings over 20 years of consumer‑tech leadership, including stints as CPTO at Reliance Retail and senior...
How BBH India Used a 30-Year-Old DDLJ Tune to Sell the Skoda Kushaq
BBH India anchored Skoda Kushaq’s "Easy to Love" platform with the iconic mandolin riff from the 30‑year‑old film Dilwale Dulhania Le Jayenge, pairing it with mustard‑field visuals to evoke a universal love story. Creative chief Parikshit Bhattaccharya said the track was chosen not for...
Flipkart Turns Umpire Billy Bowden’s Quirks Into a Clever Deal Decoder
Flipkart’s newest ad campaign stars former cricket umpire Billy Bowden, turning his signature gestures into a visual code for product categories on the platform. Viewers scan a QR code, match a gesture to a deal and unlock discounts, making the...
Protein Condoms to Ketchup Noodles: Real or April Fools’ Bait?
Indian fitness brand Beast Life sparked viral chatter by announcing a "world's first protein condom" just before April Fools' Day, prompting widespread skepticism and humor on social media. Similar tongue‑in‑cheek campaigns followed, with BroCode unveiling a "spirited condom" and Maggi, in...
Livguard Joins Punjab Kings as Exclusive Power Partner for IPL 2026
Livguard has secured an exclusive power partnership with Punjab Kings for IPL 2026, granting the energy‑storage firm prominent branding on team jerseys and across digital and on‑ground activations. The deal includes player‑led content, fan‑engagement initiatives, and match‑linked campaigns designed to...
Aadhar Housing Finance Launches ‘GharLelo’ Campaign on Homeownership Journeys
Aadhar Housing Finance has launched the "GharLelo" brand campaign, featuring two short films that dramatize the emotional and practical hurdles of homeownership for India’s economically weaker and low‑income groups. The ads portray a driver’s struggle and a Bollywood‑style comedy to...
Lentra Appoints Rajesh Kumar Rathanchand as CEO
Lentra has named Rajesh Kumar Rathanchand as its new chief executive officer, succeeding his tenure as managing director and CEO of TransUnion CIBIL. Rathanchand brings more than three decades of experience in retail credit, risk management and analytics, previously leading...
Astrotalk Taps Everyday Uncertainties in New Ad Films
Astrotalk has launched a three‑film digital campaign for the IPL, directed by Nitesh Tiwari, that spotlights everyday dilemmas in relationships, careers and finances. Each short film shows a character turning to the Astrotalk app for a personalized astrological reading to...
Joy Personal Care Launches Hydra Refresh Gel TVC Featuring Sanya Malhotra
Joy Personal Care introduced a television commercial for its Hydra Refresh Gel, featuring Bollywood star Sanya Malhotra. The ad positions the gel as a lightweight, fast‑absorbing solution for skin hydration during India’s hot, humid summer. Executives from RSH Global highlighted the...
Parle-G Spotlights Bihu Festival with Culture-Led Campaign
Parle‑G unveiled a two‑part Bihu‑focused campaign that blends music, culture and shared experiences in Assam. The first film, starring Assamese actor Partha Hazarika with a soundtrack by Nilotpal Bora, amassed over 7 million YouTube views and 5 million Instagram views in its...
MobiKwik Joins Rajasthan Royals as Official Payments Partner for IPL 2026
MobiKwik has become the official payments partner of the Rajasthan Royals for IPL 2026, marking its first sports sponsorship. The partnership includes co‑branded campaigns, on‑ground activations and integration of UPI, loan and credit services across fan‑engagement touchpoints. MobiKwik aims to capture...
Pay10 Rolls Out Global Payments Platform with New Campaign
Pay10 has secured RBI authorization under the Payment Aggregator‑Cross Border framework and launched Pay10 World, a cross‑border payments platform for Indian businesses. The service lets firms accept multiple foreign currencies and settle in INR while automating FIRA compliance. A concurrent "No...
Budweiser 0.0 Joins Five IPL Teams in Debut Move
Budweiser 0.0 has signed partnership deals with five Indian Premier League franchises—Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals—marking its first IPL involvement. The agreement will deliver city‑specific fan activations and limited‑edition merchandise tied to each team. This...
JK Maxx Paints Names Akshay Kumar as Brand Ambassador
JK Maxx Paints has tapped Bollywood star Akshay Kumar as its brand ambassador to heighten visibility in the decorative paints segment. The partnership will be promoted through print, television, digital, outdoor and retail campaigns. Launched in 2023, JK Maxx sits...
TechnoSport Taps IPL Buzz with ‘Real Movement’ Campaign
TechnoSport unveiled a brand film titled “Real Movement” during the Indian Premier League, shifting its narrative from gym‑centric performance to everyday activity. The campaign, part of a broader identity refresh, will run on connected TV, digital platforms and transit media...
FiatPe Joins Mumbai Indians as Official Payments Partner
FiatPe has been named the official payments partner of the Mumbai Indians for the IPL 2026 season. The fintech will roll out QR, POS and card‑based solutions across matchday venues, covering food, beverage and merchandise counters. By handling the surge of...
Inside ITV Digital’s Growth Surge Under CEO Akshansh Yadav
Akshansh Yadav, appointed CEO of ITV Network’s digital arm last year, has engineered a rapid turnaround of legacy news brands such as India News, NewsX and The Sunday Guardian. Leveraging a blend of editorial insight, product thinking and technology upgrades,...
Foxtale Signs Tilak Varma as Brand Ambassador
Foxtale has appointed Indian cricketer Tilak Varma as the face of its sunscreen line, extending the ‘Play On Till The Sun’s Gone’ campaign. The partnership highlights a shift toward using young athletes to influence grooming and skincare habits. The campaign...
Forest Essentials Bets on ‘Slow Beauty’ with New Campaign
Forest Essentials launched the "Take Your Time" campaign, positioning Ayurveda‑based rituals and deliberate pacing at the core of its skincare narrative. The year‑long effort spans cinematic films, retail experiences, and in‑store activations that showcase slower, ritual‑centric beauty routines. Founder Mira...
Keventers Appoints Shaurya Prabhat as CEO
Keventers has promoted long‑time executive Shaurya Prabhat to chief executive officer, succeeding founder Agastya Dalmia. Prabhat, who joined the dairy‑drink chain in 2017 and most recently served as director and chief strategy officer, brings experience from The Smart Cube and...
Zydus Launches Glucon-D Recharge, Signs Milind Soman
Zydus Wellness has launched Glucon‑D Recharge, a glucose‑and‑electrolyte drink that expands the Glucon‑D brand into the performance‑hydration market. The product is offered in ready‑to‑drink bottles and sachets, with a no‑added‑sugar variant for low‑calorie users. Milind Soman has been signed as...
Crunchyroll Drops New Brand Film Featuring Rashmika Mandanna and Shubman Gill
Crunchyroll has launched the second installment of its “Ready to Anime?” brand film in India, starring actress Rashmika Mandanna and cricketer Shubman Gill. The spot dramatizes Gill’s disappointment at an anime’s ending and Mandanna’s reassurance that more content awaits, underscoring the platform’s...
Nykaa Brings UK’s Q+A Skincare to India
Nykaa has introduced the UK‑based Q+A Skincare line to Indian shoppers, adding a brand known for its ingredient‑first, hero‑active naming and vegan, cruelty‑free formulas. The launch taps into a rapidly growing consumer appetite for transparent, efficacy‑driven products, driven by heightened...
Apple’s MacBook Neo Could Upend India’s Mid-Range Laptop Market, Say Experts
Apple has launched the MacBook Neo, priced at $599 globally and $499 with student discounts, with an Indian launch price of Rs 69,900 (about $840). The device retains premium features such as an aluminum body, 13‑inch Liquid Retina display, long battery...
Shubman Gill Asks More From His Smartphone in Google Pixel's New Ad
Google launched a new ad for the Pixel 10 in India starring cricketer Shubman Gill and voice actor Boman Irani. The spot walks viewers through everyday uses of the phone, emphasizing AI‑driven features such as Google Gemini, the “Nano Banana”...
Cleartrip Taps ‘Chidhiya Udd’ for #NationOnVacation Campaign
Cleartrip has launched the fourth edition of its #NationOnVacation summer sale, anchored by a film that revives the childhood game “Chidhiya Udd.” The nostalgic narrative frames travel as a playful escape from routine, aiming to turn latent wanderlust into immediate...
ABFRL Appoints Suraj Bahirwani as Pantaloons CEO-Designate
Aditya Birla Fashion & Retail announced a comprehensive leadership reshuffle, appointing Suraj Bahirwani as CEO‑designate of Pantaloons effective April 1, 2026, with full CEO duties beginning October 1, 2026. Current CEO Sangeeta Tanwani will transition to an advisory role until...
Chennai Super Kings Partners with Snapchat for ROAR 2026
Chennai Super Kings (CSK) teamed up with Snapchat to power its pre‑IPL fan event, ROAR 2026, at the M A Chidambaram Stadium. The collaboration featured a stadium‑wide Snap Camera AR experience that reached more than 25,000 attendees. Digital extensions included creator‑led SnapStarSquad videos,...
Rusk Media Ropes in Performax & DaMENSCH for Battleground S2
Rusk Media announced that Performax and DaMENSCH will serve as special partners for the second season of its reality competition, Battleground, which launches on Amazon MX Player in April 2026. The show brings back creator‑mentor Abhishek Malhan, aka Fukra Insaan,...
India’s M&E Sector Likely to Grow to INR 3.3 Trillion by 2028: FICCI-EY M&E Report
India's media and entertainment (M&E) industry expanded 9% year‑on‑year to ₹2.78 trillion (≈$33 bn) in 2025, according to the FICCI‑EY report. Digital media became the largest segment, crossing the ₹1 trillion (≈$12 bn) threshold, while digital advertising grew 26% to ₹947 billion (≈$11.4 bn), accounting for...
How Tata Punch Combines Compact Dimensions with SUV Identity
The Tata Punch merges a sub‑4‑metre hatchback footprint with SUV‑style design, ground clearance, and safety features, creating a micro‑SUV that fits Indian city streets. Measuring 3,876 mm long, 1,742 mm wide and 1,615 mm tall, it offers 193 mm of clearance and a 5‑star...
Livpure Extends Its Partnership with Gujarat Titans for IPL 2026
Livpure has renewed its exclusive partnership with the Gujarat Titans for the 2026 Indian Premier League, continuing as the franchise’s water purifier and kitchen appliance sponsor. The extension aims to amplify Livpure’s visibility among urban, younger consumers by leveraging cricket’s...
Godrej Consumer Products Launches ‘Machar Hai, Mehman Nahi’ CSR Film
Godrej Consumer Products (GCPL) has unveiled a CSR film titled “Machar Hai, Mehman Nahi” under its EMBED (Elimination of Mosquito‑Borne Endemic Disease) initiative. The ad reframes mosquitoes as unwelcome guests, leveraging India’s hospitality culture to spur households to eliminate breeding...
Amazon MX Player Rolls Out Free Micro-Drama Platform Fatafat
Amazon MX Player has launched Fatafat, a free micro‑drama platform delivering short, serialised episodes for mobile‑first audiences in India. The service spans romance, thriller, drama and youth‑focused stories, differentiating itself by offering content at no cost. A high‑profile campaign starring...
Swiss Beauty Launches FRIENDS Themed Makeup with Warner Bros.
Swiss Beauty has teamed with Warner Bros. Discovery to launch a limited‑edition FRIENDS‑themed CRAZE makeup line in India. The collection spans skincare, colour cosmetics and press‑on nails, with prices from roughly $2 for remover wipes to $6 for nail sets....
Mumbai Indians Signs Utkarsh Small Finance Bank as Banking Partner for IPL 2026
Mumbai Indians has named Utkarsh Small Finance Bank its official banking partner for IPL 2026. The partnership will feature integrated marketing campaigns throughout the tournament, leveraging the team’s massive fan base. Utkarsh aims to boost brand visibility and deepen customer connections...
Liqvd Asia Bags Four New Mandates
Indian agency Liqvd Asia announced four new client mandates—Origami, Kasturi Foods, Sama.live and Woodland—adding roughly ₹35 crore (about $4.2 million) to its future business pipeline. The engagements cover integrated marketing communications, creative and media services, brand narrative building, and digital storytelling across...
Glenmark Launches GLIPIQ for Type 2 Diabetes in India
Glenmark Pharmaceuticals has launched GLIPIQ, a semaglutide‑based GLP‑1 therapy, in India following CDSCO approval after a local Phase III study. The product is offered in both vial‑with dose‑specific syringes and pre‑filled pen formats, covering 2 mg, 4 mg and 8 mg strengths. Pricing is...
MS Dhoni Joins The Sleep Company as Brand Ambassador
The Sleep Company has appointed former Indian cricket captain MS Dhoni as its brand ambassador, launching the "India Vs Peaceful Sleep" campaign. The initiative uses Dhoni’s association with the number 8 to promote eight hours of quality sleep, emphasizing the gap...
TECNO Partners with Chennai Super Kings for IPL 2026 Helmet Branding Deal
TECNO Mobile has secured a branding partnership with Chennai Super Kings for IPL 2026, placing its logo on the back of the team’s helmets. The deal expands the #TECNOGotYourBack platform into a high‑visibility, live‑broadcast environment. It also includes a slate...
Hyundai Motor India Launches ‘Respect the Young’ Campaign for Verna
Hyundai Motor India has unveiled the "Respect the young" campaign to promote its new Verna sedan, explicitly targeting Generation Z buyers. The initiative highlights themes of ambition, individuality and confidence, positioning young consumers as decisive influencers in car purchases. A...
Nippon Paint Signs Punjab Kings as Official Partner for IPL 2026
Indian paint giant Nippon Paint has signed Punjab Kings as an official partner for IPL 2026, securing jersey sleeve branding and a mascot-driven fan program. The deal features the brand’s logo on the right sleeve of the team’s kit and...
Ranbir Kapoor Turns Vibologist for Ledure’s Latest Campaign
Ranbir Kapoor stars as "The Vibologist" in Ledure Lightings' new TV commercial, marking a strategic pivot from product‑centric messaging to an emotional narrative about lighting’s transformative power. The campaign, titled "Lights Change, Toh Vibe Change," showcases how precise LED illumination...
Ai+ Smartphone Brings Ishan Kishan on Board for Brand Campaigns
Ai+ Smartphone announced a brand partnership with Indian cricketer Ishan Kishan to front its upcoming Nova Series campaigns. The deal aligns the athlete’s image of self‑made ambition with the company’s focus on accessible, high‑performance devices. Kishan will feature in multi‑channel...
Zydus Wellness Appoints Adhir Anand as Head – Media & Digital
Zydus Wellness announced the appointment of Adhir Anand as Head of Media & Digital, effective immediately. Anand arrives from Wavemaker, where he spent seven years culminating as General Manager for the L’Oréal business. His portfolio includes senior roles at The...
Bark Out Loud Rolls Out New Pet Food Campaign with Huma Qureshi
Bark Out Loud by Vivaldis has launched the #ThriveSharedJourney campaign for its Thrive pet food line, featuring Bollywood actress Huma Qureshi. The film positions pet wellbeing as a collaborative process between pets and their owners, emphasizing nutrition awareness alongside lifestyle...