Saurabh Sankpal Steps Down as CCO at Wit and Chai, Open to Consulting Opportunities

Why It Matters

Sankpal’s departure removes a key creative voice from Wit & Chai while his consulting availability gives brands direct access to a seasoned strategist, potentially reshaping campaign dynamics across the Indian advertising landscape.

Key Takeaways

• Sankpal leaves CCO role at Wit & Chai after multi‑year tenure
• Announces availability for brand strategy and creative consulting
• Previously led campaigns for Nykaa, Saatchi & Saatchi, Publicis
• Emphasizes bold ideas as drivers of business and cultural impact

Pulse Analysis

The exit of a chief creative officer often signals a strategic shift for an agency. Wit & Chai, known for its integrated storytelling and digital‑first approach, now faces the challenge of filling a leadership gap that has been central to its client acquisition and creative direction. While the firm may promote from within or recruit externally, the transition period could affect ongoing projects and the agency’s pitch pipeline, especially as brands increasingly demand rapid, culturally resonant content.

Saurabh Sankpal brings a portfolio that spans marquee Indian and global brands, from Nykaa’s e‑commerce breakthroughs to Saatchi & Saatchi’s integrated campaigns. His reputation for marrying bold creative concepts with measurable business outcomes has made him a sought‑after partner for brands looking to differentiate in a crowded market. By moving into consulting, Sankpal can apply his expertise across multiple clients without the constraints of a single agency, offering bespoke strategy workshops, brand narrative development, and high‑impact campaign blueprints that align with fast‑moving consumer trends.

The broader industry trend sees senior creatives transitioning to independent consultancy, reflecting a shift toward flexible talent models. Companies benefit from on‑demand access to top‑tier strategic thinking, while consultants gain the freedom to shape diverse brand stories. For advertisers, this evolution means a more fluid creative ecosystem where expertise can be sourced as needed, accelerating innovation cycles and potentially lowering long‑term agency costs. Sankpal’s move exemplifies this paradigm, positioning him as a catalyst for brands eager to harness breakthrough ideas without the overhead of a full‑time executive role.