Amrita Randhawa on Ambition, Accidents, and the Art of Saying Yes
Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, discusses how embracing unexpected opportunities fuels growth. She frames ambition as a willingness to learn from accidental setbacks while maintaining ethical leadership. Randhawa argues that the most effective campaigns are often the simplest, tightly aligned with brand purpose. Her perspective reflects a broader shift toward data‑driven, culturally resonant advertising in the region.
‘A.I.ways Call’ Uses AI to Keep Dementia Patients Connected via Family Voices
Daehong and Bobath Memorial Hospital have introduced "A.I.ways Call," a generative‑AI voice service that recreates family members' speech for dementia patients in South Korea. The platform lets patients hear familiar voices during daily interactions, aiming to improve orientation and emotional...
Publicis Groupe to Buy Data Collaboration Platform LiveRamp for $2.2 Billion
Publicis Groupe announced an all‑cash deal to acquire LiveRamp for an enterprise value of $2.167 billion, paying $38.50 per share—a 29.8% premium to the prior close. LiveRamp operates a data‑collaboration network spanning more than 25,000 publisher domains and over 500 technology...
‘K-Everything’ Series Examines How South Korea Became a Global Cultural Force
CNN launched the four‑part documentary series "K‑Everything" on May 9, exploring South Korea’s meteoric rise in film, music, food and beauty. Hosted and executive‑produced by actor Daniel Dae Kim, the series features interviews with industry icons such as Lee Byung‑hun, Psy, and K‑beauty...
AJIO Names 22feet Digital Agency of Record After Multi-Agency Pitch
AJIO has appointed 22feet as its Digital Agency of Record after a competitive multi‑agency pitch. The agency will oversee AJIO’s digital and social media strategy, covering content creation, campaign execution, and community engagement. 22feet’s mandate emphasizes platform‑first storytelling, social‑first campaigns,...
As AI Reshapes Brand Discovery, Assembly Launches Stagwell Search+ in APAC
Assembly has introduced Stagwell Search+ across the Asia‑Pacific region, a new platform designed to monitor and enhance brand visibility in AI‑driven search environments. Built in partnership with emberos, the service tracks how brands appear across multiple AI search models and...
Suntory BOSS Coffee Calls Out Milkshakes Masquerading as Iced Coffee
Suntory BOSS Coffee has launched a new Café range in Australia and New Zealand, backed by a “Less Milkshake. More Real Coffee” campaign created with agency It’s Friday. The campaign introduces an “Is it a Milkshake? Helpline” to challenge consumers who...
Monks Launches Creative Intelligence AI Tool Across Asia-Pacific
Monks.Flow has introduced its Creative Intelligence platform, an AI‑driven tool that fingerprints and analyzes creative assets at a granular level. The solution is being rolled out across the Asia‑Pacific region, targeting markets such as Japan, Singapore, and Australia. By converting...
ForteBank Immortalizes Almaty’s Viral Human Chain in Bronze
ForteBank unveiled a bronze sculpture called “Humanity Chain” in Almaty, commemorating a viral video of strangers rescuing a dog from a river. The interactive artwork lets visitors extend the final hand, turning the public into participants. The launch, executed with no...
Heineken Reappoints Dentsu for Global Media, Consolidates Creative Roster Across Publicis, Stagwell and WPP
Heineken has finished a worldwide agency review, confirming dentsu as its global media partner and retaining Publicis for production services. The brewer also streamlined its creative network, allocating work across Publicis, WPP and Stagwell. This restructuring aligns media buying, production...
A Love Letter to Hong Kong, a Fictional Country Star, and Thierry Henry in a K-Drama
Ad5’s latest roundup spotlights five standout campaigns across Asia and Europe. Cathay Pacific marked its 80th anniversary with a 10‑minute film that weaves Hong Kong nostalgia into brand storytelling. Thailand’s insurance‑driven road‑safety sign flips conventional messaging, while Woodstock Bourbon introduced a...
Gonzalo Olivera Promoted to CEO of McCann Singapore as Paul Soon Departs
Gonzalo Olivera has been appointed CEO of McCann Singapore, succeeding Paul Soon as part of a six‑month succession plan. Olivera brings over a decade of experience at MullenLowe Singapore and has led global Unilever accounts since 2013. The agency signals...
Adidas Taps Timothée Chalamet, Messi, and Bad Bunny for World Cup 2026 Film
adidas has unveiled a short film called "Backyard Legends" ahead of the 2026 FIFA World Cup, starring Academy‑Award‑nominated actor Timothée Chalamet alongside soccer icons Lionel Messi, Bad Bunny, Jude Bellingham and others. The narrative follows Chalamet assembling a street‑ball team to challenge a legendary...
Overtourism and Extreme Weather Are Changing How APAC Travelers Plan Trips
Booking.com’s latest APAC travel study reveals a marked shift toward sustainable and climate‑aware itineraries. Over half of respondents now plan trips in off‑peak windows to dodge crowds, while 53% actively avoid overtourism hotspots. Extreme weather concerns influence 42% of travelers,...
Hyundai Card Pits Its PR Writer Against AI in a Blind Test — and the Human Won
Hyundai Card conducted a blind test pitting its in‑house PR writer against a generative AI to draft the same press release. The experiment, part of a broader rollout of large‑language‑model training for its executives, found the human writer outperformed the...