UNIQLO to Launch Museum Pop-Up With Asian Civilisations Museum
UNIQLO is teaming with Singapore’s Asian Civilisations Museum to launch a pop‑up exhibition that turns museum objects into wearable designs. The collection, created by local artists Knuckles & Notch, Gabriel De Souza, SONG, HAFI and Nikkei, reinterprets artifacts into limited‑edition apparel. The pop‑up will showcase these pieces alongside museum displays, blending cultural heritage with fast‑fashion accessibility. Launch details are slated for the coming months, targeting both museum visitors and UNIQLO shoppers.
Good Dogs With Bad Mouths in New Campaign for Pedigree Dentastix
Pedigree has rolled out a new Dentastix campaign titled “Good Dogs With Bad Mouths,” featuring dogs that swear to make canine oral health impossible to ignore. The ads run across TV, digital and social platforms, using edgy humor to cut...
Cathay and Leo Hong Kong Go a Bit Too Far With Rugby Sevens Campaign — and That’s Exactly the Point
Cathay Pacific teamed with Leo Burnett Hong Kong to launch a bold film for the Hong Kong Rugby Sevens. The spot follows an over‑the‑top coach delivering fiery pep talks that travel worldwide, urging players and fans to embody the tournament’s...
NY Festivals Advertising Awards Announces Future Now and Baked in New York Executive Jury Panels
New York Festivals Advertising Awards announced two new executive jury panels for its 2026 competition: Future Now and Baked in New York. The Future Now panel, led by former chief creative officer Colleen Shaw, will focus on campaigns that incorporate emerging technologies such...
How Grabarz & Partner Turned Miniatur Wunderland Into a Climate Warning
Grabarz & Partner teamed with Deutsche Telekom to temporarily transform Miniatur Wunderland, Germany’s famed model railway, into a flooded, climate‑crisis tableau. The immersive installation simulated sea‑level rise, using real‑time data to dramatize future flooding. The bold stunt earned the Responsibility...
IWD Voices: Shannon Bell – ‘In a World That Is Fundamentally Unfair, We Need to Be Thinking Much Bigger’
Shannon Bell, Group Creative Director at MC Saatchi Australia, reflects on the slow progress of gender equity in corporate settings, noting both advances and persistent gaps. She details her role in the recent ActionAid Australia rebrand, which pivots the nonprofit toward...
Dentsu Taps Yusuke Kagohara as CFO of Southeast Asia
Dentsu announced Yusuke Kagohara as Chief Financial Officer for its Southeast Asia operations, reporting directly to CEO Sanjay Bhasin. The appointment is intended to tighten financial discipline, improve governance, and drive sustainable growth across the region. Kagohara brings extensive experience...
Snap’s Joseph Darko on Why Practical AR Is Changing Behavior in Asia-Pacific
Snap’s head of AR, Joseph Darko, says practical augmented reality is shifting from experimental projects to everyday tools across the Asia‑Pacific region. Developers are building a seamless AR continuum that integrates into multiple categories, with travel leading the way through...
IWD Voices: Ritu Nakra – ‘When It Comes to the Boardroom, We Are Still Under-Represented’
Ritu Nakra, speaking for International Women’s Day, highlighted persistent gender gaps in boardrooms. She noted that while women benefit from mentorship, many still hit a ceiling after middle‑management roles. Nakra urged companies to increase female representation at senior leadership tables....
Kill Boring Dead Appoints Nel Wolf as General Manager
Kill Boring Dead, the social‑first creative agency, announced the appointment of Nel Wolf as its new General Manager. Wolf will oversee day‑to‑day operations, client partnership development, and overall growth strategy. The hire comes as KBD expands its client roster and...
AI and the ‘Indie Advantage’ – Report Examines How Indies Are Rethinking Growth
A new industry report titled “AI and the ‘Indie Advantage’” finds agency leaders shifting focus from hiring more staff to maximizing gross profit per head. The study highlights how independent firms are leveraging AI‑driven data analytics and redefining human intelligence...
IWD Voices: Angela Lee – ‘Senior Leaders Must Move From Mentorship to Sponsorship’
Angela Lee, a senior HR executive, used International Women’s Day to call for a shift from mentorship to sponsorship in corporate leadership development. She argued that while mentors provide guidance, sponsors actively champion women’s careers, opening doors to high‑visibility assignments....
IWD Voices: Christine Lai – ‘It’s About Holding Both the Industry and Ourselves Accountable So That Change Is Universal’
Christine Lai, featured in International Women’s Day Voices, redefines fairness as equity rather than uniform treatment. She argues that true fairness requires allocating resources to remove barriers and level outcomes for diverse individuals. Lai emphasizes that career growth should be...
IWD Voices: Deepali DeV – ‘Fairness Is Not a Slogan. It Is Structural Design.’
Deepali DeV, COO and mother, discussed this year’s International Women’s Day theme, emphasizing that fairness must be built into organizational structures rather than treated as a slogan. She argued that safety—physical, psychological, and systemic—must be embedded in processes before genuine...
IWD Voices: Nidhi Gupta – ‘Culture Is Not Declared, It Is Demonstrated’
Nidhi Gupta, speaking for International Women’s Day, argues that corporate culture is earned through daily actions, not merely proclaimed policies. She emphasizes senior leaders’ responsibility to embed equity into routine decisions, shaping an inclusive environment. Gupta also highlights confidence as...
IWD Voices: Shubha Sunil – ‘Opportunity Must Be Intentional – Not Incidental’
The International Women’s Day (IWD) Voices series dedicates March to spotlighting industry leaders, and this edition features Shubha Sunil, co‑founder and promoter of Stanley Lifestyles. Sunil argues that career and market opportunities must be crafted intentionally rather than left to...
IWD Voices: Prrincey Roy – ‘The Real Goal Is to Expand the Table, Not to Fight for One Chair’
Prrincey Roy, speaking for International Women’s Day, stresses that merely seeing women in leadership roles is insufficient; true progress requires normalizing female leadership across entire industries. She differentiates visibility—women occupying a seat—from normalization—women being expected in those seats. Roy warns...
IWD Voices: Radhika Dhuru – ‘The Next Generation Shouldn’t Have to Choose Between Life and Leadership’
Radhika Dhuru, featured in IWD Voices, argues that the next generation of women leaders should not have to sacrifice personal life for career advancement. She explains how her perception of fairness has shifted as she moved up the corporate ladder,...
Wayne Deakin Named Chief Creative Officer at Bray Leino
Wayne Deakin has been appointed Chief Creative Officer of branding agency Bray Leino. Deakin joins the firm with more than 25 years of experience in brand, advertising, product, experience and cultural platforms. His career spans senior roles across Asia, Europe...
INVNT and LinkedIn Bring Immersive ‘AI Skills Sprint’ to Recruiters in Sydney
INVNT and LinkedIn have launched an immersive “AI Skills Sprint” for recruiters in Sydney, delivering hands‑on training on LinkedIn’s AI‑powered Hiring Assistant. The event combines live demonstrations, workshop sessions, and networking to help recruiters adapt to the rapidly evolving AI‑driven...
Monks Film and New Element Media’s FIFA World Cup 2026 Documentary Set for Disney+ Release
Monks Film and New Element Media are producing a documentary on the 2026 FIFA World Cup that will debut on Disney+. The series will chronicle the tournament's host cities, player stories, and the cultural impact of the event. Disney+ is...
IWD Voices: Vatsala Bisen – ‘We Are in the Room, Now We Have to Shape What Happens Here’
Vatsala Bisen, a senior executive featured in Branding Asia’s International Women’s Day series, argues that senior leaders must confront their own default assumptions to build truly equitable workplaces. She highlights the need to move beyond traditional mentorship models toward active...
IWD Voices: Hilary Badger – ‘It’s Only When Leadership Looks Different That Real Change Happens’
Hilary Badger, a branding leader in Asia, reflects on a career without female supervisors and urges companies to diversify leadership. She highlights how caregiving responsibilities limit women’s leadership pipelines and how perception of commitment hampers advancement. Badger’s “‘Til It’s Done”...
IWD Voices: Kamini Singh – ‘Talking About Equality Is Not Enough — We Need to Take Real Action’
Kamini Singh, speaking on International Women’s Day, argues that merely talking about gender equality is insufficient. She emphasizes a shift from equal opportunity toward equity—providing tailored support so individuals can thrive. Singh highlights that real‑world actions, not just rhetoric, are...
IWD Voices: Nikita Harisinghani – ‘Equal Treatment Within Unequal Systems Maintains Imbalance’
Nikita Harisinghani, featured in IWD Voices, highlights that hospitality’s leadership remains overwhelmingly male‑dominated. She argues that merely offering equal treatment to women within such skewed structures perpetuates systemic imbalance. Harisinghani calls for intentional ownership and strategic reforms to shift power...
IWD Voices: Kaveri Khullar – ‘Confidence Should Not Be a Prerequisite for Participation’
Kaveri Khullar, speaking for International Women’s Day, argues that confidence should emerge from participation rather than be a prerequisite for it. She highlights a persistent gap in female allyship, noting that women often focus on delivering results instead of uplifting...
IWD Voices: Indu Mehta – ‘When Balance Is Maintained, Fairness Becomes Sustainable Rather Than Situational’
Indu Mehta emphasizes that maintaining balance in organizations turns fairness into a sustainable principle rather than a situational response. She argues current workplace policies on harassment and safety are often too rigid, failing to reflect modern women’s lived realities. Mehta...
IWD Voices: Miki Shiraishi – ‘Change Must Start with the Consciousness and Actions of Executive Leadership’
Miki Shiraishi argues that Japan’s entrenched corporate mindset must be dismantled, beginning with the consciousness and actions of senior executives. She emphasizes that true workplace equity is not about uniformity but about enabling each individual to leverage their unique strengths....
IWD Voices: Darshana Balagopal – ‘Senior Leaders Must Sponsor, Not Just Mentor’
Darshana Balagopal, speaking for International Women’s Day 2026, argues that senior leaders must move beyond mentorship to active sponsorship of emerging talent. She notes that fairness has evolved from merely offering equal opportunity to providing equitable support that removes systemic...
IWD Voices: Nisha Singhania – ‘Justice Must Show Up in Opportunity, and Action Must Go Beyond Statements’
Nisha Singhania, speaking for International Women’s Day, argues that gender equality must be treated as a structural foundation rather than a marketing narrative. She warns that initiatives benefiting only a subset of women amount to redistribution, not true progress. Singhania...
Q&A: Sivakumar Sivasankaran on AI’s Role in Turning Fragmented Information Into Action
Sivakumar Sivasankaran explains that organizations capture valuable insights in fragmented forms—notes, meetings, recordings, and casual conversations—but struggle to turn them into structured, actionable knowledge. Traditional software has been unable to discern which parts of these fragments matter. AI now offers...
IWD Voices: Kinjal Vora – ‘More Attention Is Needed on How Workplaces Support Different Life Stages’
Kinjal Vora, speaking for International Women’s Day, argues that genuine workplace inclusion hinges on everyday decisions—who receives credit, who joins key conversations, and who is encouraged to lead. She highlights that many organizations still overlook the distinct needs of employees...
IWD Voices: Audrey Chong – ‘We Need to Judge Women Based on Their Merits, Achievements and Experience’
Audrey Chong, featured in the International Women’s Day Voices series, reflects on this year’s IWD theme that calls for judging women by merit, achievements and experience. She credits an early mentor for shaping her inclusive leadership style and emphasizes that...
IWD Voices: Deepthi Adimulam – ‘Policies Are Easy. Signals Are Everything’
Deepthi Adimulam argues that while gender‑equality policies are commonplace, their impact hinges on the signals leaders send. She likens justice to an unfinished bridge—without active crossing, policies remain symbolic. Adimulam calls for workplaces to embed flexibility and empathy as structural...
IWD Voices: Richika Dadheech – ‘Progress Has Begun. Now It Needs to Deepen’
Richika Dadheech, featured in the International Women’s Day Voices series, argues that true empowerment is measured by assigning women stretch roles and granting them decision‑making authority. She notes that many firms still offer symbolic gestures rather than substantive opportunities. Dadheech...
IWD Voices: Yanyan Froud – ‘Fairness Is Not Just About Effort. It’s Also About Access’
Yanyan Froud argues that fairness in the workplace hinges on both effort and access to opportunities. She notes that two equally diligent employees can achieve different outcomes if one receives greater exposure to leadership or larger projects. The piece emphasizes...
Gerety Live Event to Examine AI and the Creative Process
Gerety Awards will host Gerety Live: Balancing Bytes & Intuition in New York, featuring a panel of industry leaders discussing AI’s impact on creativity. Moderated by Ellie Rountree, the discussion includes Meghan Graham, Jen Lo Sicco, Shauna Seresin, and Omid Amidi. The...
Dentsu X Launches The Creator Catalyst Playbook for Creator Marketing
dentsu X unveiled The Creator Catalyst, a playbook that transforms fragmented creator activity into a systematic growth engine for brands. The framework, built for the Algorithmic Era, combines AI‑driven casting, early‑stage cultural integration, and commerce‑focused measurement to deliver scalable, measurable...
NYF Announces Creative Marketing Strategy & Effectiveness Executive Jury Led by Ellie Bamford
New York Festivals (NYF) has unveiled its 2026 Creative Marketing Strategy & Effectiveness Executive Jury, chaired by Ellie Bamford, Chief Strategy Officer at VML. The global panel of chief strategists from agencies such as Ogilvy, Dentsu, BBDO and others will...
Bioré Enters South Korea With Global Campaign Featuring Stray Kids
Kao Corporation is launching its Bioré skincare line in South Korea as part of its Global Sharp Top strategy, expanding the brand’s presence beyond the 66 countries where it already operates. The rollout includes a unified global campaign for Bioré UV...
QBB Pure Ghee Returns to Its Roots in Hari Raya Campaign
Malaysian dairy giant Lactalis Trading has teamed with advertising agency THE SHOUT GROUP to launch the “QBB – Pilihan Dipercayai Sepanjang Generasi” Hari Raya campaign, spotlighting QBB Pure Ghee’s heritage. The initiative centers on a “Cook with QBB” contest, offering...
IWD Voices: Geetanjali Bhattacharji – ‘Fairness Is Not Neutrality; It’s Intentional Care’
Geetanjali Bhattacharji argues that fairness is an act of intentional care rather than a neutral stance, emphasizing that women’s humanity and ambition must be equally valued. She positions leadership as a conduit, creating pathways for other women to enter, stay,...
IWD Voices: Hiroko Okita – ‘A Leader Isn’t Merely Someone Who Articulates What’s Right; They Are Someone Who Demonstrates It’
In an International Women’s Day interview, branding executive Hiroko Okita emphasizes that true leadership goes beyond articulating values; it requires embodying rights, justice, and authentic action. She links personal authenticity with tolerance, celebrating diversity and urging organizations to accept multiple...
IWD Voices: Ida Mak – ‘Senior Leaders Have a Responsibility to Look Beyond the Handbook’
Ida Mak, General Manager of TBWA Hong Kong, reflects on International Women’s Day 2026’s theme – Rights, Justice, Action – and argues that senior leaders must move beyond rule‑books to embed empathy and authenticity in advertising. She describes how her...
How Toyota Blurred the Line Between Advertising and Everyday Life
Toyota New Zealand partnered with Saatchi & Saatchi NZ, Spark Foundry NZ and Digitas NZ to refresh its “Let’s Go Places” platform by turning the country’s everyday streets into a giant advertisement. The campaign highlighted that one in four vehicles on New Zealand roads is a Toyota,...
Havas Thailand Taps Navinda Kittisubkul as Head of Strategy & Growth
Havas Thailand has created a Head of Strategy & Growth role and appointed Navinda Kittisubkul, a veteran with more than two decades of brand, media and research experience. The position will unite media, creative, data and AI capabilities to deliver integrated, client‑centric...
Audi India Appoints Wondrlab as Communications Partner
Audi India has appointed Wondrlab as its communications partner after a multi‑agency pitch, tasking the firm with leading a platform‑first brand strategy. The agency will weave Audi’s global philosophy into a unified Indian ecosystem that spans digital, social, content, media...
Guardian Malaysia’s Hari Raya Campaign Reframes the Meaning of Giving
Guardian Malaysia unveiled its Hari Raya campaign “Seikhlas Pemberian, Seindah Lebaran” on March 1, 2026, partnering with THE SHOUT GROUP to produce an emotive film about a grandmother‑granddaughter gifting moment. The brand teamed with luxury fashion label Fiziwoo for an exclusive motif featured...
Elizabeth Tan on Humor, Play, and the New Language of Authenticity
Elizabeth Tan argues that in an era saturated with seriousness, humor becomes a vital tool for emotional regulation. She notes that AI has made visual perfection cheap, eroding the value of effort in branding. Authenticity, she says, should no longer...
Oobit Appoints Katashe Group as Strategy, Research and Ecosystem Innovation Partner
Oobit, an open payments platform backed by Tether and Solana, has named Katashe Group as its strategy, research, and ecosystem‑innovation partner. The alliance will generate market insights and experience frameworks to help Asian Web 2 platforms integrate digital‑asset wallets with traditional...