The Sign You Shouldn’t See – Campaign Targets Wrong-Way Motorcyclists in Thailand
Thanachart Insurance and YDM Thailand launched the “Sign You Shouldn’t See” campaign to curb deadly wrong‑way motorcycling on Thailand’s National Highway 202. The reverse side of existing traffic signs was converted into funeral wreaths made from real crash parts, visible only to riders approaching from the opposite direction. The initiative highlights that two people die every hour on Thai roads, 84% of them on motorcycles, with wrong‑way travel being a leading cause of fatal head‑on collisions. Suwannaphum Municipality has already made the signs permanent, positioning the concept as a replicable safety model.
VitaDairy Partners with M — N Associates to Launch a Milk Brand Built for Gen Alpha
VitaDairy has teamed up with branding firm M — N Associates to create a new milk brand aimed at Generation Alpha. The partnership focuses on a visual identity built from bite‑sized scenes, mirroring the fast, fragmented way the cohort consumes...
Flipkart’s Summer Sale Campaign Finds Its Match in Kodinhi — India’s Twin Town
India’s e‑commerce giant Flipkart partnered with creative agency 22feet for its summer sale, borrowing the visual motif of Kodinhi—a Kerala town famed for twin births. The campaign frames “double offers” with twin imagery across digital and outdoor assets, aiming to...
Elephant Taps Kedar Parundekar as Chief Growth Officer
Elephant, the branding consultancy, has named industry veteran Kedar Parundekar as its new Chief Growth Officer. Parundekar arrives with 18 years of experience from global agencies Blue Marlin and Design Bridge. His mandate is to broaden Elephant’s strategic partnerships and...
The Social CliQ Merges Content Agency, Appoints Isabella Biffi as GM
The Social CliQ has merged its sister firm The Content CliQ and created a unified agency that combines social‑media strategy, creator‑driven content, and influencer marketing. Isabella Biffi, who started as an intern in 2020, was appointed General Manager of the combined group. The...
Havells India and WPP Media Launch ‘Havells mYOUsic’ to Discover and Nurture Grassroots Musical Talent in India
Havells India has teamed with WPP Media to launch Havells mYOUsic, a talent‑development platform targeting grassroots musicians across the country. The initiative will run bootcamps covering songwriting, composition, copyright and publishing, with a goal of releasing 25 original tracks within the...
Loopie Marks First Anniversary With Month-Long ‘Loopie Whoopie’ Campaign
Loopie celebrated its first anniversary with a month‑long “Loopie Whoopie” campaign, launching in Pune with a “Baby‑Rave” featuring band Chickeen Masala. The campaign continues through a “Meet the Loopie Heads” interview series that spotlights parents and partners. Founder Akriti Gupta...
MINISO Expands Immersive IP-Based Store Formats with New Openings in Asia
MINISO has rolled out its flagship MINISO LAND and MINISO FRIENDS immersive store concepts across Singapore, Vietnam, Malaysia, Indonesia and mainland China in early 2026. The formats are larger, city‑level landmarks that blend licensed IP experiences with the brand’s core product categories....
Gatorade Didn’t Film a New Ad With Son Heung-Min. That Was the Point
Gatorade chose not to film a new commercial with South Korean forward Son Heung‑min ahead of the 2026 World Cup. Instead, the brand gave the player a month of uninterrupted training time, emphasizing performance support over traditional advertising. The unconventional...
Burger King Takes Aim at France’s Sunday Family Meal Ritual in New Campaign
Burger King France launched a new campaign to promote its chicken box by targeting the country’s iconic Sunday family meal. Created with agency Buzzman, the two‑film spot shows families humorously abandoning the traditional roast‑chicken ritual for the fast‑food offering. Directed...
IWD Voices: Kavita Prasad – ‘The Future Should Be About Capability, Not Assumption’
Kavita Prasad’s International Women’s Day commentary stresses that gender equity must be built into a company’s structure, not left to goodwill. She argues that hiring, mentoring, and promoting women into operational and technical positions is essential. While workplace respect has...
Tanishq Marks Akshaya Tritiya with Navya – A Tribute to Building Prosperity
Tanishq, the Indian jewellery arm of Titan, teamed with Monks India to launch the Navya collection campaign ahead of Akshaya Tritiya. The "Prosperity That’s Handcrafted" film, set in New York, spotlights a young Indian chef’s journey, linking personal resilience to the brand’s...
Cannes Lions 2026 Announces Titanium and Inaugural Creative Brand Lions Juries
The Cannes Lions International Festival of Creativity unveiled the juries for its Dan Wieden Titanium Lions and the brand‑new Creative Brand Lions ahead of the June 22‑26, 2026 event. Marcel Marcondes, AB InBev’s global CMO, will chair the Creative Brand Lion jury, which aims to...
WPP Integrates Google Earth AI Into Its WPP Open Agentic Marketing Platform
WPP has woven Google Earth AI’s planetary‑scale geospatial intelligence into its WPP Open agentic marketing platform, extending a cloud‑AI partnership that began in October 2025. The new capability fuses digital behavior data with real‑world signals such as traffic, weather and...
Amitabh Sarkar on Why the Proof Matters More Than the Promise
Amitabh Sarkar argues that a brand promise in B2B markets only gains credibility when it is underpinned by concrete proof. He explains that his firm deliberately moved away from traditional B2B advertising that leans heavily on rational arguments and product...
Bangkok Life Assurance and Lateral Launch ‘Superhero Parents’ Film
Bangkok Life Assurance, together with agency Lateral, launched an online short film titled “Superhero Parents.” The narrative showcases everyday parental sacrifices and ends with a reminder that caregivers need self‑care. The film supports the insurer’s “Care for a Better Life”...
Shared Screens: Co-Viewers in APAC Are More Likely to Act on Ads Than Solo Viewers
PubMatic’s new report reveals that shared‑screen viewing on connected TV (CTV) drives markedly higher ad performance across APAC. Co‑viewers pay 42 % more attention, recall brands 53 % better, and are 70 % more likely to act than solo viewers. The study of...
Samsung Partners With AnyMind Group to Boost Live Commerce in Eight Markets
Samsung Electronics has partnered with AnyMind Group to power its live‑commerce efforts in eight Asia‑Pacific markets using AnyMind’s AI‑driven AnyLive platform. The rollout adds roughly 4,450 livestream hours each month and introduces ten AI‑generated avatars that can answer shopper questions...
Creative Leaders Corner: Shrey Doshi, Founder and Creative Director at Yellow
Shrey Doshi, founder and creative director of Yellow, argues that advertising thrives on the tension between cultural impact and commercial responsibility. He emphasizes that the real risk for brands is blending into undistinguished categories rather than taking bold creative leaps....
Takaya Hoshi on Japan’s Creative Scene, Risk-Taking, and Work That Connects
Takaya Hoshi argues that Japan’s creative sector thrives on a blend of disciplined rigor and playful experimentation, producing ideas that feel uniquely Japanese yet resonate globally. He warns that brands are becoming increasingly risk‑averse as social‑first media can amplify missteps...
Uber Bike Taps Divine and Roll Rida for Hip-Hop-Driven ₹25-for-3km Campaign
Uber Bike has launched a ₹25 (≈ $0.30) fare promotion for rides up to 3 km in India, partnering with Indian hip‑hop stars Divine and Roll Rida. The campaign, titled “Hip‑Hop‑Driven,” uses original tracks and localized lyrics to appeal to younger commuters. Uber...
Trend Micro Consumer Business to Operate Under TrendLife Brand Amid AI Shift
Trend Micro announced that its consumer business will now operate under the TrendLife brand, a move designed to address the growing AI‑driven risks facing families. AI‑enabled financial fraud cost roughly $442 billion worldwide in 2025, and a TrendLife survey of 10,000...
The Athleisure Revolution in APAC: Four Challenges Brands Can’t Ignore
Athleisure is rapidly maturing across the Asia‑Pacific region, with market analysts forecasting double‑digit growth through the late 2020s. Brands that succeed will blend their core brand DNA with deep local fluency, tailoring product aesthetics, fit and messaging to diverse cultural...
Senco Gold & Diamonds Celebrates Akshaya Tritiya With New Campaign
Senco Gold & Diamonds unveiled Bangle Utsav 2026, a campaign timed with the Akshaya Tritiya festival. The initiative centers on the symbolism of hands, portraying them as the first storytellers whose gestures are punctuated by jewellery. A campaign film follows a young woman...
INova Pharmaceuticals Appoints Sarvesh Sahni as Marketing Director AMENA
iNova Pharmaceuticals announced the appointment of Sarvesh Sahni as Marketing Director for Skincare & Women’s Health across the AMENA region, operating from Singapore. Sahni brings more than 15 years of consumer‑health and FMCG leadership, most recently at Johnson & Johnson and Kenvue, where he...
Dave Bowman on ANZ’s Creative Scene, the Risk of Not Standing Out, and the Work That Makes Him Jealous
Dave Bowman, chief creative officer at Publicis Groupe ANZ, says the Australia‑New Zealand market is experiencing a fertile creative moment. He attributes this to a renewed confidence in the region’s distinct voice and a wave of clients willing to take calculated...
How Culture Travels on TikTok — and How Brands Can Try to Catch a Wave
Publicis Groupe APAC has partnered with TikTok to release a new white paper titled “How Culture Travels on TikTok — and How Brands Can Try to Catch a Wave.” The research dissects the mechanics behind TikTok’s most durable trends, revealing...
IWD Voices: Jessica Miles – ‘The Next Generation Is Watching What We Build Now’
Jessica Miles, a branding leader in Asia, credits her rapid career progression to authentic mentorship, unrestricted access, and a manager who championed her growth. She emphasizes that senior executives should focus on sponsoring talent from non‑traditional backgrounds rather than seeking...
IWD Voices: Tanvi Lunawat – ‘When Women Support and Uplift Each Other, We Create Stronger Communities’
Tanvi Lunawat, a senior branding executive in Asia, emphasizes that women’s mutual support creates stronger communities. She argues senior leaders must move beyond formal policies, ensuring daily actions distribute opportunities, amplify voices, and foster mentorship. The piece links inclusive culture...
IWD Voices: Joyce Liong – ‘You Have to Keep Speaking Up Until Your Value Becomes Undeniable’
Joyce Liong, speaking for International Women’s Day, argues that women must continuously voice their contributions until their value is undeniable. She highlights that true fairness requires systematic talent processes that promote advancement based on capability and impact. Liong stresses the...
IWD Voices: Yashna Garg – ‘Fairness Isn’t Sameness. It’s Context’
Yashna Garg interprets this year’s International Women’s Day theme as a call to view fairness through contextual equity rather than uniform sameness. She credits her mother’s insistence on financial independence for steering her toward entrepreneurship. Garg argues that true fairness...
IWD Voices: Manika Mittal – ‘Equitable Workplaces Are Rarely Created by Statements Alone’
Manika Mittal argues that senior leaders must move beyond public statements to embed equity into everyday business practices. She highlights the disconnect between IWD pledges and the lived experiences of women professionals, stressing the need for data‑driven accountability. Mittal calls...
IWD Voices: Neelima Burra – ‘The Next Generation of Women Should Not Have to Navigate Ambition Alone’
Neeliza Burra, a senior branding executive, reflects on this year’s International Women’s Day theme, arguing that the next generation of women should not have to navigate ambition alone. She explains how her view of fairness has shifted from merely offering...
McDonald’s HK Brings Together Andy Lau and Keung To to Mark 30 Years of RMHC
McDonald’s Hong Kong is celebrating the 30th anniversary of Ronald McDonald House Charities (RMHC) Hong Kong. The fast‑food giant, together with BBDO Hong Kong, launched a multi‑channel campaign that includes a music video and television commercial. The spot features local entertainment legends Andy Lau and...
How India Shops Online: The Forces Shaping India’s E-Retail Market
India’s e‑retail market is projected to hit roughly $65‑66 billion in 2025, according to a Bain & Company‑Flipkart study. The sector is expanding at about a 20% annual rate, outpacing many emerging‑market peers. Growth is fueled by rising consumer confidence, broader...
New York Festivals Announces 2026 Financial and PR & Purpose Juries
The New York Festivals Advertising Awards have announced their 2026 Financial and PR & Purpose Executive Jury panels. The Financial Jury, chaired by Pete Gosselin, will evaluate banking, insurance, fintech and crypto work, while the PR & Purpose Jury, led by Josh Budd, will...
Vaseline Taps a Nigerian Prince to Fight Counterfeit Products in Campaign via Leo Singapore
Vaseline has teamed up with Leo Singapore and Onitsha’s Prince Chris Okagbue to launch a WhatsApp‑based authentication tool that lets Nigerian shoppers verify the authenticity of Vaseline Body Oils. The "Fight Counterfeit" campaign uses the prince’s cultural cachet to raise...
‘The Birdwatcher’ Turns Data Into a Case for Smarter Wind Energy
The bird‑watching campaign launched by Spoor and FP7 McCANN MENAT turns AI‑driven wildlife monitoring into a public record that demonstrates wind farms can coexist with birds and bats. Spoor’s Sky Intelligence Platform uses camera‑agnostic computer‑vision to track avian activity up to 1.5 km...
Jasmine Dadlani on Humor, Creative Risk, and Brands as an Antidote to a Heavy World
Jasmine Dadlani, Chief Strategy Officer at McKinney, argues that humor and bold creative risk are essential tools for brands navigating today’s anxiety‑laden consumer landscape. She emphasizes that insight‑driven ideas, coupled with transparent client relationships, produce work that feels both authentic...
Coca-Cola’s New Campaign Challenges Japan to Separate the Fizz From the Sizz
Coca‑Cola Japan launched the “Fizz or Sizz” campaign, a sound‑based guessing game that asks consumers to tell whether they hear the fizz of a Coke or the sizzle of karaage. The activation runs for a week across radio, digital out‑of‑home,...
Creative Dive: How Doritos’ ‘Cilantro Swap’ Became a Snack Moment in Taiwan
Doritos’ limited‑edition cilantro flavor sparked fierce debate in Taiwan, prompting Starcom Taiwan to embed the snack into a popular TV drama during a rare typhoon‑induced cilantro shortage. The eight‑minute scene showed a character swapping Doritos for fresh cilantro, creating a...
Apple Campaign in Japan Transforms App Store ‘A’ Into Multi-Universe Portal
Apple has unveiled a new App Store campaign in Japan that turns the iconic "A" logo into a portal to 16 distinct app‑category universes. Thirteen artists and animation studios from around the world rendered each universe in a unique visual...
Don’t Believe Everything You See Online: Singapore Police Use Misdirection to Deliver a Love Scam Warning
On April 1, Singapore’s Hougang Neighbourhood Police Centre posted a misdirection video on Instagram to warn residents about love scams. The clip pretended to show a romantic encounter before revealing a fraud warning, quickly going viral with over 211,000 likes,...
BeLocal Kuala Lumpur Appoints John Wong as Managing Director
BeLocal Global has named John Wong as Managing Director of its Kuala Lumpur operation, expanding the company’s city‑by‑city rollout. Wong arrives with more than three decades of senior roles at Kimberly‑Clark, Deloitte, PepsiCo, Heineken and Shell, giving him deep regional...
IWD Voices: Shreya Sharma – ‘Fairness Is Really About Access’
Shreya Sharma, featured in the IWD Voices series, interprets this year’s International Women’s Day theme as a call for genuine access to fairness within the legal sector. Drawing on her own experience of gender bias, she explains how the moment...
Visa Named Worldwide Sponsor of BTS ‘Arirang’ Tour
Visa announced it will serve as the worldwide sponsor of BTS’s ‘Arirang’ tour, a multi‑city concert series that reaches millions of fans globally. Visa’s own data indicates that foreign travel to South Korea jumped more than 25% in the week...
Anmum Essential Gold Reframes Screen Time in New Child-Focused Campaign
Anmum Essential Gold, a child‑nutrition supplement, has unveiled a new campaign that reframes screen time as a creative problem‑solving tool. Developed by Havas Malaysia, the ads depict children using digital devices to devise solutions rather than casting technology as an...
Apple Releases 360-Degree Immersive Album Trailer ‘HVL’ by MCK
Apple has launched a 360‑degree immersive trailer titled “HVL” for MCK’s upcoming album, marking the artist’s return after a two‑year hiatus. Directed by Phương Vũ, the experience lets viewers scroll in any direction, creating a virtual‑reality‑like environment. Hosted on Apple’s...
Voldemort, Bad Hair Day, and I Love to Boogie: Boysen Turns Paint Color Names Into a Co-Creation Campaign
Boysen, a leading paint manufacturer in the Philippines, teamed with TBWA\SMP to launch a co‑creation campaign that turns its quirky paint color names—such as “Voldemort,” “Bad Hair Day,” and “I Love to Boogie”—into open‑ended storytelling prompts. A dedicated digital hub...
IWD Voices: Emanda Vaz – ‘Ambition and Balance Do Not Have to Exist in Opposition’
Embra Vaz argues that hierarchical structures suppress innovation and that true gender parity requires intentional action on pay and decision‑making power. She stresses that insight should travel upward as readily as directives travel down. The piece also challenges the myth...