Guide Dogs Picks Fold7 as Lead Creative Agency
Guide Dogs, the UK’s leading charity that trains guide dogs for the visually impaired, has appointed Fold7 as its lead creative agency. The decision came after a three‑way pitch that also featured Atomic London and VCCP. Fold7 will refresh the charity’s visual identity, streamline messaging across channels, and boost donor outreach ahead of 2026 targets. The agency will also oversee a new digital platform connecting volunteers with training centres.
Review of the Week: TK Maxx Is Paws-Itively Silly
TK Maxx’s latest television spot, produced by Wieden & Kennedy London, features a whimsical cat wearing a Gucci shoe on its head, delivering a tongue‑in‑cheek take on fashion excess. The ad blends high‑end luxury cues with the retailer’s value‑focused positioning,...
WPP Faces Steep Path as New Strategy Draws on Familiar Playbook
Global advertising group WPP unveiled its Elevate28 plan, a strategic overhaul aimed at accelerating digital growth and cutting costs. The roadmap promises up to 15% revenue uplift by 2028, £500 million in annual savings, and a shift toward data‑driven creative services....
ITV Predicts 2% Drop in Ad Revenues for Q1 2026
ITV announced it expects a 2% decline in advertising revenue for the first quarter of 2026, following a 5% year‑on‑year drop in 2025. The broadcaster attributes the slowdown to weaker consumer spending and increased competition from digital platforms. Management signaled...
Creative Studio 3 Chillies Launches with Nick Bell as Co-Founder
Creative studio 3 Chillies has officially launched, appointing Nick Bell as co‑founder. The venture also secured former Dark Horses CEO Melissa Robertson as a non‑executive director. 3 Chillies aims to deliver end‑to‑end brand storytelling, blending creative production with data‑driven insights....
WPP's Jon Cook on Designing the Company Around How a “Consumer Consumes a Brand”
WPP Creative chief executive Jon Cook announced that the agency will redesign its operating model around how consumers actually experience a brand. He emphasized that customers no longer view media and creative as separate entities, prompting a unified, consumer‑first approach....
Zoom Appoints Global Media Agency of Record
Zoom has appointed independent agency PMG as its global media agency of record. PMG will set up a cross‑functional team to handle Zoom’s media planning, buying, and analytics across markets. The partnership is intended to strengthen Zoom’s brand positioning as...
Thinkbox Strategy Chief Urges Industry to Switch “Acronym Soup” For “Total TV”
Elliot Millard, chief strategy officer at Thinkbox, warned that the advertising industry’s reliance on a maze of acronyms—CTV, OTT, AVOD and the like—obscures a clear view of television consumption. He advocated replacing this "acronym soup" with a single, unified metric...
WPP Media Hires Global Client President From Publicis
WPP Media announced the appointment of a former Publicis global client president, who will begin her role on 17 March. The executive brings extensive experience managing multinational advertising accounts and overseeing integrated media strategies. Her arrival bolsters WPP's leadership team...
Should Adland Follow Publicis and WPP’s Four-Day Office Mandate?
Publicis and WPP have rolled out mandatory four‑day office weeks for their global agency networks, sparking debate across the advertising sector. Agency leaders say the shift hinges on cultivating trust, safeguarding mental wellbeing, and preserving client‑focused outcomes. The move reflects...
Comic Relief Unveils Red Nose Day Livestream Campaign with Mr Doodle
Comic Relief has launched a new Red Nose Day livestream campaign featuring artist Mr Doodle, produced by Amazon Ads' Brand Innovation Lab. The initiative streams on Twitch, showcasing Mr Doodle’s live drawing while integrating a Red Nose Day store app...
The Problem with “Women-Focused” Marketing
A recent Campaign analysis reveals that nearly 70% of women feel unconfident when confronted with typical marketing portrayals. The piece argues that "women-focused" campaigns often rely on outdated stereotypes, reducing a complex audience to a tidy segment. Brands are urged...
Why Cockroaches and Rats Can Sometimes Win the Day
Images remain a potent advertising tool, yet marketers often struggle to find pure archetypal visuals that avoid nuance. Sue Unerman argues that stark symbols like cockroaches and rats can cut through clutter, delivering immediate, visceral impact. By stripping away complexity,...
Bupa UK Picks Ace of Hearts to Work on Creative and Strategy
UK health insurer Bupa has selected the creative agency Ace of Hearts to lead its new advertising and strategic initiatives. The agency was chosen after a competitive pitch process coordinated by Ingenuity+, a specialist agency network. The partnership is expected...
Agencies Should Shift to Solution-Led Pricing Models, Global Agency Body Says
VoxComm, the global agency coalition, is urging firms to abandon legacy fee structures and adopt solution‑led pricing models. The guidance argues that AI‑driven insights enable agencies to tie compensation directly to measurable brand growth outcomes. It outlines a framework for...
Omnicom Folds MRM Into Rapp and Critical Mass
Omnicom Group announced it will fold its MRM digital agency into its Rapp and Critical Mass units, effectively closing the MRM brand in the United Kingdom and North America. The MRM name will remain only in a handful of smaller...
“The Darker Side of Water”: Behind the Scenes of Channel 4’s “The Fountain of Filth”
Channel 4 commissioned a provocative bronze sculpture titled “The fountain of filth” to promote its investigative series “Dirty Business.” The piece, built by 4Creative, Glue Society and Biscuit Filmworks, depicts men, boys, paddles and surfboards spewing water from their mouths. Campaign’s...
888 and William Hill Owner Appoints Search Agency
The parent company of online gambling operators 888 and William Hill has engaged a specialist search agency to lead a senior‑leadership recruitment drive. The move follows a closed internal review of the business’s strategic direction. The appointment signals a focus...
Chupa Chups Wraps up "Hardest to Open Lollipop Yet"
Chupa Chups partnered with ad agency BBH to launch a social campaign featuring a lollipop engineered to be the "hardest to open". The confection is encased in a carbon‑composite shell, coated with silicon carbide, wrapped in aramid fibres, and finally dipped...
Can We Talk About Whether LHF Brands Should Learn From Silk Cut?
The article argues that LHF‑owned brands should study Silk Cut’s historic navigation of advertising bans, highlighting how the cigarette maker turned strict regulation into a catalyst for bold, indirect marketing. It notes that today’s alcohol and other restricted‑product marketers face similar...
BBC Spotlights Glasgow in Next Iteration of 'Made of Here' Campaign
The BBC has unveiled the latest iteration of its "Made of Here" campaign, this time spotlighting Glasgow. Produced by BBC Creative and the BBC Scotland Brand, the visual rollout features a striking sunset over the city alongside iconic cultural references...
Neverland Promotes Laura Kinzett to CSO
Neverland announced that Laura Kinzett has been promoted to Chief Strategy Officer, succeeding Lola Neves. Kinzett, who previously led the agency’s planning department, will now steer brand‑building and client‑growth initiatives. The move reflects Neverland’s focus on data‑driven strategy as it...
‘Just because You Can Do It Doesn’t Mean You Should’: PepsiCo's Sorin Patilinet on AI and Marketing Restraint
PepsiCo’s global marketing effectiveness lead, Sorin Patilinet, cautions that the proliferation of AI tools will not automatically grant a competitive edge. While AI can generate endless creative variations, the true differentiator will be human judgment and disciplined restraint in campaign...
Campaign Big Global Awards 2026: Winners Revealed
The Campaign Big Global Awards 2026 have announced their winners, with agencies from Europe, Asia, Africa and the Americas taking top honors. VCCP and Serviceplan emerged as the most celebrated firms, each securing multiple category wins. The results underscore the...
WPP Launches New Elevate28 Strategy with Four Core Divisions and £500m Savings
WPP unveiled its Elevate28 strategy, reorganising the group into four core divisions and targeting £500 million in savings over the next three years. The plan places media at the centre of growth, reflecting a shift after a 5.4% revenue decline in...
Digital Performance Group Supergroup Acquires Digital Media Agency
Supergroup, a digital performance specialist founded in 2023, announced the acquisition of a digital media agency, marking its sixth merger and acquisition within a single year. The deal expands Supergroup's service portfolio and client base, reinforcing its rapid growth trajectory....
Uncommon Hires Lola Neves as Head of Planning
Uncommon has appointed Lola Neves as its new head of planning, bringing a seasoned strategic mind to the agency. Neves previously served as chief strategy officer at Neverland, where she oversaw multi‑channel brand initiatives. Her move reflects Uncommon’s ambition to...
IPA Names DEI Champions on iList 2026 Shortlist
The Institute of Practitioners in Advertising (IPA) has released the iList 2026 shortlist, highlighting agencies that have demonstrated outstanding diversity, equity and inclusion (DEI) initiatives. The shortlist features a select group of agencies that will be interviewed by a panel...
Brave Bison Appoints Ed Knights as Head of Growth
Brave Bison, the UK‑based influencer‑marketing and digital‑media platform, has named Ed Knights as its new Head of Growth. Knights joins from senior roles at Born Social and M&C Saatchi Performance, where he led performance‑driven campaigns for major brands. The appointment...
EE and Kevin Bacon Part Ways After 14 Years
EE announced it is ending its 14‑year partnership with actor Kevin Bacon, who has been the brand’s voiceover since 2012. The telecom giant will replace Bacon with popular radio and TV presenter Nick Grimshaw, who will begin recording new ads...
Jameson Celebrates St. Patrick’s Day with Activations
Jameson Irish Whiskey marked St. Patrick’s Day with a series of high‑visibility activations across the UK, featuring a branded food‑truck, pop‑up bars, and a multi‑media partnership with the English Football League (EFL). The campaign leveraged live match broadcasts, digital content,...
Advertisers Must Seize Initiative to Make Most of Once‑in‑a‑generation Change
The International Society of Brand Advertisers (ISBA) has announced that brands must act collectively to capitalize on a once‑in‑a‑generation market shift driven by digital transformation, AI, and evolving consumer expectations. In his first 100 days, the new ISBA chief highlighted...
The Industry’s Creative Confidence Is Under Attack. Here’s How We Fight Back
AI's rapid adoption is eroding creative professionals' confidence, as algorithms increasingly generate visual and textual content. However, the article argues that uniquely human traits—vulnerability, intuition, and emotional nuance—remain irreplaceable drivers of breakthrough ideas. It suggests that creatives should leverage AI...
Trio of Lloyds Ads Highlights the Realisation of "Long-Held Dreams"
Lloyds Bank has rolled out a new series of advertisements under its "Bank on Lloyds" brand platform. The creative work was produced by Publicis Go, a bespoke agency team assembled for the project. The campaign highlights the realisation of long‑held...
Hargreaves Lansdown Ad Focuses on the Value of Experience in Changing Times
UK investment platform Hargreaves Lansdown launched a new television advertisement created by Wonderhood Studios that emphasizes the value of experience in today’s rapidly changing financial landscape. The spot portrays seasoned advisors guiding clients through market turbulence, positioning experience as a competitive...
Experian Turns Manchester Into Live Treasure Hunt for Students
Seed created the experience.
Build the Moment: 2026 Is All About Brand Aura
In 2026 the advertising landscape has moved beyond the battle for eyeballs to a fight for relevance. Brands are being urged to build a lasting "brand aura" by crafting moments that matter rather than merely capturing attention. The article argues...
Center Parcs Brings Forest to Life at Tube Station
Center Parcs has launched an eye‑catching out‑of‑home campaign that transforms a London Underground station into a lush forest environment. Creative agency Neverland installed realistic trees, foliage and ambient wildlife sounds to immerse commuters in the brand’s nature‑focused ethos. The installation...
Burnley FC and X Unveil Social Documentary on Women’s Team
VSP Studios and Ad Hoc produced the eight-part series, which is sponsored by Sure.
Hargreaves Lansdown Assigns Multimillion-Pound Digital Media Brief
Follows investing and saving platform being privatised in 2025.
Movers & Shakers: Uncommon, Adam & Eve\TBWA, BBC Creative, Dentsu, YouGov and More
Campaign’s weekly "Movers & Shakers" roundup spotlights senior hires, exits and promotions across the UK advertising and media landscape, featuring notable moves at Uncommon, Adam & Eve, TBWA, BBC Creative, Dentsu and YouGov. The piece serves as a snapshot of...
Should Marketers Care Which Agency Brand Services Their Account?
A recent campaign surveyed marketers and agency leaders about Lloyds CMO Suresh Balaji’s claim that the specific team an agency sits in does not affect performance. The results reveal a split opinion: many marketers remain indifferent, while agency executives argue...
Andrex Account Shifts From FCB London Into McCann
Kimberly‑Clark has transferred the Andrex account from FCB London, which secured the business in 2019, to global agency McCann. The move marks a strategic shift as the consumer‑goods giant looks for fresh creative leadership. McCann will now manage Andrex’s advertising,...