Afiniti Launches Orchestrator, Intelligence, and Agents
Afiniti unveiled three new AI-driven solutions—Agents, Orchestrator, and Intelligence—on its unified platform for contact centers. The suite expands the existing Afiniti Pairing technology, creating a single architecture that links data, predicts churn risk, and automates routing, staffing, and channel decisions. By feeding every interaction back into the system, the platform continuously refines its models to improve outcomes. The company positions the offering as a way to turn the contact center from a cost center into a growth engine.
Infolinks Integrates with Basis
Infolinks Media has integrated its proprietary placement inventory into Basis’ intelligent operating system, allowing advertisers to plan, activate and optimize campaigns using Infolinks’ display, native and video assets within the same workflow. The partnership brings thousands of direct publisher relationships,...
Sprinklr Acquires ViralMoment
Sprinklr announced the acquisition of ViralMoment, a social video intelligence and analytics provider, for an undisclosed sum. The deal adds frame‑by‑frame video, image and audio AI to Sprinklr’s multimodal customer‑intelligence platform. Customers will now detect emerging cultural trends, understand why...
Qlik Partners with Starburst
Qlik announced a partnership with Starburst to fuse its data integration, replication and analytics suite with Starburst’s federated query engine and context layer. The joint offering lets enterprises query, move, prepare and govern data across cloud, on‑premises and hybrid environments...
Capacity Launches AI Analytics Assistant
Capacity, a unified customer experience automation platform, unveiled its AI Analytics Assistant, allowing CX, contact‑center, and operations leaders to query interaction data in plain English. The tool instantly produces charts, graphs, and written insights drawn from transcripts, ticket metadata, workflow...
Hyro Partners with Five9
Hyro has partnered with Five9 to embed its healthcare‑native AI agents into Five9’s Intelligent Cloud Contact Center, enabling health systems to automate complex patient interactions such as prescription management, triage, and scheduling. The integration positions Hyro as Five9’s first accredited...
Attentive Unveils Agentic AI Marketing Innovations at Thread 2026
Attentive announced a new suite of agentic AI tools at its Thread 2026 event, extending its mobile‑first messaging platform with features like Brand Voice 2.0, a conversational Reporting Agent, Predictive Analytics, AI‑driven campaign creation, and RCS‑focused Visibility AI. The additions aim to...
Calix Adds Agents and Agentic Workflows to Calix One
Calix announced the addition of secure, private agents and agentic workflows to the third‑generation Calix One platform, leveraging Google Cloud infrastructure. The new Calix Agent Workforce Cloud spans Service, Engagement, and Operations Clouds, enabling dynamic, context‑rich automation for marketing, support,...
Smarsh Integrates with Anthropic's Claude
Smarsh announced an integration with Anthropic’s Claude Compliance API, allowing its Capture platform to ingest and archive Claude Enterprise interactions. The new capability brings AI‑generated text, files, deleted messages and activity logs into Smarsh’s compliance workflow alongside more than 100...
OpenAI Is Opening Up Advertising. Marketers Have Been Ready for Months
OpenAI has introduced a self‑serve advertising platform, giving marketers direct access to its billion‑user base. A Branch survey shows AI‑sourced traffic now accounts for 35% of visits, with marketers projecting 50% this year and earmarking up to $128 billion of ad...
The Agentic AI Platform Wars
The article warns that AI is reshaping enterprise software markets, prompting vendors to vie for the role of a unified, agentic AI orchestration layer. Companies across verticals, especially CX and contact‑center organizations, face pressure to choose a platform before the...
Zendesk Introduces the Autonomous Service Workforce
Zendesk unveiled its Autonomous Service Workforce at the Relate conference, replacing traditional deflection bots with AI agents that operate across all customer‑service channels. The new Zendesk Resolution Platform, trained on about 20 billion tickets, powers a continuous learning loop that improves...
Shirofune Integrates with ChatGPT Ads
Shirofune, a digital advertising automation platform, has integrated ChatGPT Ads into its suite of supported channels. The new capability lets advertisers manage budgets, bids, creative, and reporting for ChatGPT Ads alongside search, social, and retail media from a single dashboard....
Liftoff Upgrades Cortex
Liftoff, a leading mobile‑app performance‑marketing platform, announced a major upgrade to its Cortex neural‑network engine on May 19, 2026. The enhancements add unattributed sample learning, multicast user‑level ROAS modeling, and sequential behavioral modeling. These changes expand the data pool, shift predictions to...
Experian Expands Agent Trust Partner Ecosystem with Akamai
Experian has added Akamai Technologies to its Agent Trust partner ecosystem, bolstering the security and performance of AI‑driven commerce. Akamai will provide edge‑based delivery, bot control, and real‑time transaction protection that complements Experian’s identity and fraud‑prevention services. The collaboration also...