First Orion and Glia Launch Identity-First Partnership
First Orion and Glia announced a technology partnership that embeds call authentication and spoof protection directly into Glia’s Banking AI platform. The integrated solution verifies outbound calls, delivers branded logos, and safeguards financial institutions against impersonation. By making identity verification a core part of the engagement workflow, banks and credit unions can reduce fraud while enhancing customer trust. The joint offering targets enterprises that need both scale and security in voice and digital channels.
Ribbon Partners with Salesforce
Ribbon Communications and Salesforce announced a partnership that embeds Ribbon’s Session Border Controller Cloud‑Native edition (SBC CNe) and Policy and Routing Engine (PSX) into Salesforce’s Agentforce Contact Center. The integration enables cloud‑native, containerized voice routing and security for both AI‑driven and...
MessageGears Adds AI Summarization of Marketing Assets
MessageGears unveiled AI‑driven summarization that automatically generates plain‑language overviews of marketing assets within its platform. When a user opens a template, segment or workflow, the system creates a one‑liner, 3‑5 bullet highlights and an executive takeaway in real time. The...
Xactly Launches Fleet of Agents and Intelligence Studio
Xactly unveiled its Fleet of Agents and Intelligence Studio at the Upside 2026 conference, extending the Intelligent Revenue Platform to automate manual revenue tasks. The Fleet bundles builder, workflow and optimization agents that surface insights, cut administrative load and standardize planning,...
Consumer Use of Augmented Reality Is Influencing Purchases
A Clutch Research study shows 60% of U.S. consumers have tried AR or VR, and 58% say they’ve purchased after using AR features. Regular use sits at 35%, but 54% plan to increase immersive tech usage over the next two...
Clicks Are a Vanity Metric. Authority Is What Matters Now
Brands are moving from a click‑centric model to an authority‑centric one as AI‑driven zero‑click searches now answer roughly 60% of queries, siphoning organic traffic. McKinsey warns that 20‑50% of traffic could disappear into Google’s AI Overviews. The article argues that...
Outreach Integrates with ServiceNow
Outreach, the agentic AI platform for revenue teams, announced a native integration with ServiceNow’s Sales CRM on May 7, 2026. The partnership provides a bi‑directional sync that automatically aligns customer and activity data between the two systems. Sellers can now launch AI‑driven...
GoTo Adds Features to Grasshopper
GoTo has rolled out a suite of AI‑driven enhancements to its Grasshopper virtual phone system, targeting small‑business users. The upgrades include real‑time call analytics, automated transcription, and intelligent routing that surface the most important conversations instantly. Grasshopper’s new dashboard consolidates...
Klaviyo Expands Integration with Anthropic
Klaviyo has broadened its integration with Anthropic’s Claude AI, linking its Model Context Protocol (MCP) server across Claude.ai and Claude Cowork. The expanded connector lets marketers query Klaviyo customer and performance data in natural language, generating reports, briefs, and campaign assets...
Aircall Acquires Vogent
Aircall announced the acquisition of Vogent, an AI voice‑agent specialist, for an undisclosed sum. The deal adds advanced speech models, turn‑taking and custom voice‑activity detection to Aircall’s platform, which already serves about 22,000 businesses. Vogent’s technology has powered millions of...
Truthset Integrates with Unified ID 2.0
Truthset has integrated its Data Rated Audiences with Unified ID 2.0, the privacy‑first identifier created by The Trade Desk. The integration enables a one‑to‑one match between validated demographic segments and UID2 IDs, allowing advertisers to activate audiences across CTV, mobile and...
Toast Debuts Toast IQ Grow
Toast launched Toast IQ Grow, an AI‑powered marketing platform that adds more than 20 new features across marketing, payroll, inventory and operations. The solution pairs a Marketing Agent that automatically builds audiences and runs campaigns with a dedicated human marketer...
Data Governance Is How Marketing Gets the CEO?s Attention
Data governance has moved from a marketing back‑office function to a C‑suite priority as compliance risks and brand exposure intensify. CEOs are now demanding clear guardrails on data access, quality, and permissions, often through dedicated governance teams reporting directly to...
EGain Commits to Helping Companies Leverage KM and AI
At the eGain Solve ’26 London conference, CEO Ashu Roy announced a suite of AI‑driven knowledge‑management tools aimed at automating customer interactions. The flagship Agentic Studio lets AI agents resolve requests from start to finish, while the Evaluator ensures answers...
Genesys Partners with Meta for WhatsApp Integration
Genesys announced a partnership with Meta to embed WhatsApp directly into its Genesys Cloud platform, unifying voice, messaging, and artificial‑intelligence capabilities. The integration lets customers shift seamlessly from chat to live voice calls while preserving context, and supports rich media...
8x8 Extends 8x8 Platform for CX with AI, Analytics, Authentication, and Integrations
8x8 announced a suite of upgrades to its Platform for CX, adding AI Studio, an Integration SDK, enhanced Work Analytics dashboards, the Engage module, Focus Time Metrics, and Silent Mobile Authentication. AI Studio lets users create voice and digital agents...
Reputation Launches Reputation IQ, AI Reputation Manager, and AI Location Presence Insights
Reputation announced three AI‑powered solutions—Reputation IQ, AI Reputation Manager, and AI Location Presence Insights—to give brands real‑time visibility into how they are perceived and discovered across thousands of locations. Reputation IQ lets users ask plain‑language questions about sentiment trends at top‑volume sites...
SoundHound AI Introduces OASYS
SoundHound AI unveiled OASYS, an Orchestrated Agent System that lets businesses build, deploy, and continuously improve autonomous AI agents across voice, chat, and visual channels. The platform ingests documentation, creates functional agents in minutes, and manages their lifecycle with self‑refining...
SurveyMonkey Integrates with Claude
SurveyMonkey announced a new connector that links its survey platform directly with Claude, Anthropic’s generative AI chatbot. The integration lets users create, distribute, and analyze surveys using natural‑language prompts inside Claude, eliminating the need to switch between tools. Real‑time analytics...
Klaviyo Brings Custom Skills to Customer Agent
Klaviyo launched Custom Skills for Customer Agent, letting businesses create bespoke AI-driven interactions on its existing CRM platform. The feature enables brands to define logic in plain language, build new skills from scratch, modify existing ones, and connect to any...
Innovid Adds Measurement Capabilities
Innovid has introduced new measurement capabilities aimed at strengthening lower‑funnel outcomes and providing deeper attribution visibility. The suite adds purchase‑impact data, tracks both online and offline conversions, and uses control groups to calculate incremental lift. It also offers granular performance...
Superagent AI Launches Superagent 2.0
Superagent AI unveiled Superagent 2.0, a unified autonomous workforce platform for independent insurance agencies. The solution bundles AI‑driven agents, managed telephony, email deliverability, real‑time ACORD quoting, and pre‑built revenue workflows into a single environment. Agencies can now provision compliant phone numbers,...
NIQ Launches Precision Solutions
NIQ, a leading consumer intelligence firm, unveiled Precision Solutions, a unified platform that merges retail measurement, consumer panel data, and advanced analytics. The solution helps retailers and suppliers pinpoint high‑potential stores, geographies, and shopper segments, then test and measure localized...
First Orion Introduces SIP Redirect Call Authentication Integration
First Orion unveiled a SIP‑redirect‑based call authentication integration that verifies outbound calls before they reach carrier networks. The service tags verified calls with the INFORM branding suite or blocks them via SENTRY, enhancing caller ID trust. It operates across major...
ContinuumGlobal Launches Campaign Optimizer
ContinuumGlobal introduced Campaign Optimizer, a new feature of its Smart Marketing Engine that lets marketers revamp existing content or adapt competitor material into brand‑compliant, production‑ready HTML in a single step. The tool integrates with Email Assistant, enabling AI‑driven draft generation...
Keeping Customer Data More Secure with AI
Customer data breaches have surged 40% worldwide, with weekly attack volumes up 70% since 2023. Companies are turning to artificial intelligence to monitor signals, detect anomalies, and enforce policies in real time, according to CIO Sean Hauver of Alorica. Experts...
Customer-Obsessed Companies Deliver for Shareholders
A Watermark Consulting study shows companies that excel in customer experience (CX) generate stock returns 7.8 times higher than laggards. CX‑leading firms outperformed the S&P 500 by more than 400 percentage points, while poor CX firms trailed by a similar margin....
The Goldilocks Rule for Revenue Orgs: Right-Sizing Your Sales Complexity
The article argues that revenue leaders should stop treating complexity as a taboo and instead match sales motion complexity to the buyer’s segment. Over‑engineering SMB sales inflates customer acquisition cost and slows rep velocity, while under‑engineering enterprise sales leads to...
Former Sugar Execs Launch Brief
Former SugarAI leaders Larry Augustin, Clint Oram and Zac Sprackett launched Brief, a software platform that creates an Executive Intelligence Layer to keep decision‑making context alive across meetings, emails, Slack and CRM. The system records commitments, rationales and relationship history,...
Paytronix Releases Rewards Hub
Paytronix unveiled the Rewards Hub, a self‑service upgrade to its guest engagement platform that puts loyalty program management directly in marketers’ hands. The new hub lets brands create and adjust reward structures, point values and promotions instantly, while providing real‑time...
3CLogic Expands Voice AI Hub
3CLogic announced an expansion of its Voice AI Hub, adding outbound voice AI agents, a multimodal AI interface, and an AI Agent Evaluator. The outbound agents can proactively manage appointments, conduct intelligent outreach, and deliver preemptive resolution, shifting from passive notifications...
AskNicely Launches Reputation Manager
AskNicely, a customer‑experience platform for multi‑location service firms, unveiled Reputation Manager on April 28, 2026. The new tool aggregates surveys, Google reviews, social media, and front‑line conversations into a single dashboard. Powered by NiceAI, it flags branch‑level issues, accelerates responses across hundreds...
SAS Adds Agentic AI at SAS Innovate
At SAS Innovate in Grapevine, Texas, SAS unveiled a suite of agentic AI tools across its portfolio. The rollout adds specialized AI agents to SAS Customer Intelligence 360, a family of Copilot assistants and an acceleration framework to SAS Viya,...
AI Empowerment in Practice: Spotlight on Retail
ALDO Group, a Canadian retailer with 1,500 stores, partnered with Five9 to replace its fragmented, on‑premises contact‑center stack with a unified AI‑powered CX platform. The migration streamlined workforce management, introduced an intelligent virtual assistant, and enabled AI‑driven insights across voice,...
Beating the Noise: Predictable Outbound Sales in the AI Era
Outbound sales is suffering a credibility crisis as generic, AI‑scaled emails flood buyer inboxes. The article argues that merely attaching AI to broken processes amplifies noise, while true improvement requires system‑driven precision through integrated enrichment, intent signals, and segment‑level messaging...
TransUnion Launches Digital Business Profile
TransUnion announced the launch of Digital Business Profile, a portal that lets small‑business owners manage core listing information in one place. The service updates details such as name, address, hours, payment options, images and social links across more than 80...
PubMatic Brings Custom Creative Formats to AgenticOS
PubMatic has embedded its Creative Innovation Suite into the AgenticOS platform, giving marketers a single workflow to create, launch and measure custom ad formats across premium connected TV, mobile apps and more. The suite draws on partners Celtra, Brightline and...
TriCoast Media Expands Its Unified SSP/DSP Platform
TriCoast Media has expanded its unified supply‑side and demand‑side platform to compress the connected TV (CTV) supply chain. By turning its content library into a flywheel, the company offers publishers higher revenue shares in exchange for preferred backfill access, now...
WestCX Launches Orchestrate
WestCX unveiled its new Orchestrate platform, a unified orchestration layer for regulated industries that links conversations, campaigns, AI, and governed intelligence across the customer journey. The solution integrates with electronic health records, CRM, contact‑center‑as‑a‑service and communications‑platform‑as‑a‑service tools, delivering real‑time data...
Braze Launches BrazeAI Operator,?BrazeAI Agent Console, and Braze Creative Studio
Braze unveiled three new AI-driven products—BrazeAI Operator, BrazeAI Agent Console, and Braze Creative Studio—designed to embed decisioning, content generation, and asset management directly into marketers’ workflows. The tools enable real‑time data activation, AI‑generated copy, and seamless movement of designs from...
How AI Orchestration Is Reshaping Enterprise Software
Enterprise software is undergoing a shift as agentic AI moves from chat‑based assistance to cross‑system orchestration. Human agents currently navigate 4‑10 applications per interaction, inflating costs and causing burnout. Gartner predicts 33% of enterprise apps will embed agentic AI by...
Typeface Brings Agentic Marketing Orchestration to Google Cloud
Typeface, a marketing orchestration engine provider, has integrated its Agentic Content layer with Google Cloud and is now a featured independent software vendor on the Cloud Marketplace. The integration uses Typeface’s Arc Graph brand‑intelligence system and Arc Forge workflow engine within Google’s...
NIQ Partners with Stirista
NIQ, a consumer intelligence firm, has partnered with Stirista, an identity‑driven marketing platform, to build new audience solutions and media‑planning tools for advertisers. The collaboration will combine NIQ's omnichannel shopper insights with Stirista's privacy‑safe data on mobile usage, professional status,...
Gupshup Launches Superagent
Gupshup unveiled Superagent, an autonomous AI platform that orchestrates customer conversations across all major messaging and voice channels. The tool lets users design campaigns, build journeys, provision infrastructure, process transactions and self‑optimize with simple prompts. It operates on WhatsApp, RCS,...
SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI
SAP and Google Cloud have deepened their alliance by linking SAP Engagement Cloud, SAP Customer Experience and Joule solutions with Google’s Gemini Enterprise AI platform. The integration enables marketers to deploy multi‑agent AI that accesses unified data across both ecosystems...
Precisely Launches EngageOne RapidCX
Precisely announced EngageOne RapidCX, a governed‑AI platform that adds real‑time visibility and decision support to customer communications. The new release introduces a Next Best Action Agent for email, a metrics‑driven homepage with five performance widgets, and a Communication Tracker that...
Conductor Launches Enterprise AgentStack
Conductor unveiled AgentStack, a suite of native large‑language‑model applications, developer tools, and turnkey agents designed to automate AI‑driven search optimization at enterprise scale. The platform connects to ChatGPT, Claude, and Copilot via Conductor’s MCP API, promising a 90 percent reduction in...
AI Is Changing the CMO's Role
Forrester’s latest report finds AI is redefining the chief marketing officer’s function, shifting the role from campaign manager to enterprise‑level growth orchestrator. AI agents now handle orchestration, execution and dynamic optimization, allowing CMOs to focus on strategic investment decisions and...
SurveyMonkey Launches Guided Programs
SurveyMonkey unveiled a suite of guided programs designed to streamline feedback collection across multiple business functions. The offering includes more than a dozen pre‑built templates covering employee engagement, customer experience, market research, product feedback, education, and event insights, with the...
Ideally Launches Ideally Canvas
Ideally launched its new product, Ideally Canvas, a market‑research platform that injects real‑time consumer insight into the earliest creative stages. The tool gathers overnight survey responses from a panel spanning more than 30 countries and delivers results via an AI‑driven...