Diginomica
Provides business insights for the digital enterprise, focusing on enterprise software and digital transformation
Why Martech ROI Is Not a Tech Problem - It’s an Activation Problem
A new eClerx study of 366 marketing leaders reveals a widening activation gap between martech insights and execution. While 75% of marketers make decisions on partial data, only 24% use real‑time mixed‑media modeling, and less than a quarter trust their data. The gap stems from entrenched data silos, slow approval workflows, and limited real‑time activation. The report advises unified data, connected workflows, and speed‑focused operating models—potentially amplified by AI when data foundations are solid.
How Commerzbank Orchestrated Its Customer On-Boarding with Camunda
Commerzbank modernized its small‑business onboarding by building a reusable, modular workflow on Camunda 8. The bank broke the end‑to‑end process into sub‑processes for customer creation, KYC, contract generation and product activation, turning weeks‑long manual work into a streamlined digital flow. Success...
No Need for Tickets Says Workday's Jerry Ting, as New Agents Take on IT Provisioning and Travel
Workday unveiled two AI agents—Travel Agent and Sana for IT Service Management—that automate multi‑step workflows across disparate enterprise applications. The Travel Agent can schedule trips, book travel, update calendars, and generate expense reports while enforcing corporate policies. Sana for ITSM...
The Diginomica Network Podcast - Xero CP&TO Reveals the Accountants Lessons for Agentic AI Success
Xero’s Chief Product & Technology Officer Diya Jolly explained how the firm’s cloud‑accounting platform, now serving more than four million small‑business subscribers, offers a blueprint for deploying agentic AI across enterprises. She highlighted the challenges of operating in the United...
UiPath Says Deterministic Automation Can't Be Replaced by AI Agents. Q1 FY2027 Numbers Support the Case
UiPath reported its first GAAP‑profitable quarter, posting $28 million operating income in Q1 FY2027. ARR climbed to $1.901 billion, up 12% YoY, with revenue of $418 million and a 109% dollar‑based net‑retention rate. The company unveiled Maestro Cases, extending its orchestration platform to...
Tech for Good - How AI and Orchestration Help Start-Up FairLink Prevent Abuse of Migrant Workers
FairLink is deploying agentic AI and Camunda‑based workflow orchestration to safeguard migrant workers across global recruitment corridors. The platform offers real‑time verification, language‑agnostic speech‑to‑text, and automated risk flags that expose illegal fees, passport withholding, and contract fraud. Partnering with consultancy...
Getting Value Out of Enterprise AI Consistently Hits a Data Road Block. Box CEO Aaron Levie Wants to Have a...
Box CEO Aaron Levie highlighted that enterprises are eager to harness AI agents for faster product execution, better customer service, and operational efficiency, but they hit a roadblock when trying to connect agents to fragmented, unstructured data stored in legacy...
AI-Accelerated ERP Transformation Requires Context, Period
Enterprise ERP migrations remain costly, complex, and slow, often consuming multi‑year budgets and large consulting teams. The article argues that speed alone isn’t enough; without operational context, AI‑driven tools merely accelerate technical work without delivering business value. Celonis proposes an...
AI Takes Off as the Latest Addition to easyJet's Digital Transformation
easyJet has launched an AI‑powered Integrated Control Center in Luton to oversee its roughly 2,000 daily flights, embedding machine‑learning into routing, crew allocation and maintenance decisions. The airline says predictive AI already frees more than a million seats each year...
SAP Sapphire 2026 - SAP CTO Philipp Herzig on SAP's API Policy Changes, and Why "Organizational Memory" Matters for Agentic...
SAP announced a revised API Policy FAQ at Sapphire 2026, introducing uniform fair‑use limits across its cloud portfolio while honoring existing customer contracts. The policy clarifies that AI agents can access SAP data through defined A2A pathways, with security reinforced...
Confluent Current London 2026 - Confidence in the New Streaming Age
At Confluent Current London 2026, CPO Shaun Clowes warned that legacy data pipelines are hindering the rise of agentic AI. He highlighted Confluent’s Tableflow, which streams data in real time to lakes and warehouses, eliminating batch ETL and lineage gaps. With Kafka...
The Re-Invention of Workday - CEO Aneel Bhusri Lays Down the Law on Agentic AI
Workday’s CEO Aneel Bhusri announced a “re‑founding” focused on start‑up agility and agentic AI, positioning the company as a leader in enterprise AI. He highlighted a new AI‑centric organization, including the hire of Joel Hellermark as Chief AI Officer and...
Delivering on Fulfilment Speeds and AI Experience - a Walmart Status Report From CEO John Furner
Walmart reported Q1 profit of $5.33 billion, an 18.8% year‑on‑year rise, on revenue of $177.8 billion. Global e‑commerce sales surged 26% while U.S. delivery volume grew 45%, with 36% of store‑fulfilled orders arriving in under three hours. The retailer says half of...
Why Marks and Spencer Is Spending £140m on Digital and Technology This Year After Putting the Cyber-Crisis of 2025 Behind...
Marks & Spencer is committing roughly $179 million to a digital‑and‑technology overhaul after a 2025 cyber‑attack that cost the retailer about $168 million and drove online sales down 18.4%. CEO Stuart Machin says the spend will focus on AI, data capabilities, a...
"You Can't Run Your Business with an LLM" - Intuit Axes 17% of Its Workforce, but Don't Blame AI, Insists...
Intuit announced a 17% workforce reduction, cutting about 3,000 jobs to streamline its organization and accelerate growth across its three "Big Bets"—TurboTax, Credit Karma, and Mailchimp. CEO Sasan Goodarzi emphasized that the layoffs are driven by a need to flatten...