Gatorade to Remove Artificial Colors From Top Flavors in Brand Refresh
PepsiCo will strip artificial colors from Gatorade’s fruit punch, lemon‑lime and orange Thirst Quencher flavors, as well as the Gatorade Zero line, starting this fall. The reformulation extends to the brand’s powder‑stick portfolio in spring and is part of a broader refresh that adds new products like Gatorlyte Longer‑Lasting and a Lower Sugar variant. The move positions Gatorade beyond elite sports performance toward everyday hydration occasions. PepsiCo aims to eliminate artificial colors from its entire beverage portfolio by the end of 2027.
Hershey US President Unexpectedly Departs
Andrew Archambault, who joined Hershey in February 2025 from Keurig Dr Pepper, will leave his role as U.S. president on May 1, 2026 to pursue another opportunity. He was promoted last month to oversee the full U.S. portfolio as part of a broader...
Boston Beer Faces $175.5M Fine in Packaging Dispute
Boston Beer faces a $175.5 million damages award after an Illinois jury found it breached a contract with packaging supplier Ardagh Metal Packaging by not meeting a minimum aluminum‑can purchase commitment for 2021‑2025. The brewer denies the breach, citing defective cans,...
How Chobani’s Protein Push Is Reshaping Its Dairy Empire
Chobani is leveraging a $650 million capital raise to accelerate its push into protein‑rich dairy and adjacent categories. The company plans to grow through both internal innovation and acquisitions, having already added coffee brand La Colombe and frozen‑food maker Daily Harvest to its...
Mondelēz Creates Chocolate Bars Using Celleste’s Cell-Cultured Cocoa Butter
Mondelēz International produced a dozen milk‑chocolate bars using cocoa butter cultivated in a lab by Israeli startup Celleste Bio. The partnership proves Celleste’s cell‑cultured cocoa butter can match traditional cocoa butter in texture and melt, and positions the startup to...
5 Charts Showing the Changing Energy Drink Landscape
Energy drinks captured $24.8 billion in U.S. non‑alcoholic packaged‑beverage sales over the 52 weeks to March 7, posting a 14 % YoY rise and becoming the second‑largest category behind carbonated soft drinks. The growth outpaced low‑calorie sodas (11 %) while carbonated drinks, bottled water...
Hershey Wants a Bigger Bite of the Functional Foods Market
Hershey’s new CEO Kirk Tanner is positioning the candy maker to capture a larger share of the $138 billion functional foods market, which grew 4% last year. The company already offers Fulfil protein bars and is eyeing extensions of existing brands...
Slice Soda Maker Suja Life Files for IPO
Health‑focused beverage maker Suja Life has filed for an IPO on Nasdaq under the ticker SUJA. The company reported $327 million in net sales for 2025, a 26% increase year‑over‑year, and plans an Up‑C umbrella partnership structure to retain partner voting...
Fermentation Is Faster: How Next Generation Technologies Accelerate Alternative Protein Production
Fermentation is emerging as a rapid, scalable method for producing alternative proteins, with a 48‑hour run delivering results up to 90 times faster than traditional six‑month animal cycles. The global fermented foods market, valued at $585 million in 2024, is pushing producers...
Why Manual Work Persists in Food and Beverage and How Connected Data Eliminates It
Manual processes still dominate food and beverage product development, with 82% of teams using spreadsheets, email and paper despite digital tool investments. Only 2% report fully automated, end‑to‑end workflows, highlighting a data‑connectivity gap rather than a technology shortage. Disconnected supplier,...
High Oleic Sunflower Oil Supports Food Formulations that Are Both Adventurous and Eco-Conscious
High‑oleic sunflower oil, grown in the United States, is being promoted as a versatile ingredient that meets both flavor‑driven and sustainability goals for food manufacturers. Its neutral taste profile lets bold, cross‑cultural flavors shine while delivering a longer shelf life...
Leftovers: Liquid IV Turns Grillo’s Pickle Flavor Prank Into Reality | Mike’s Hard Lemonade Gives Dirty Soda a Shot
Liquid I.V., owned by Unilever, turned a 2024 social‑media tease into a real product, releasing a Grillo’s Pickles‑flavored electrolyte powder that promises the brand’s usual hydration benefits with a tangy dill profile. Mike’s Hard Lemonade is launching a "dirty" lemonade...
Dippin’ Dots Signature Beaded Ice Cream Enters the Freezer Aisle
Dippin’ Dots’ signature beaded ice cream is now available in grocery freezers nationwide in three flagship flavors—Cookies ’N Cream, Chocolate Chip Cookie Dough and Ultimate Brownie. After a slight reformulation that lets the beads stay stable at the typical 0 °F store freezer, J&J Snack Foods can offer multi‑pack...
High Gas Prices Are Crimping Grocery Spending, Research Finds
Rising gasoline prices are forcing U.S. shoppers to tighten their grocery budgets, a new Snipp survey shows. More than a third of the 1,000 respondents said they have cut back on grocery spending, while 37% report higher weekly bills compared...
Kylie Jenner’s Vodka Soda Brand Sprinter Expands Into Hydration
Kylie Jenner’s Sprinter brand is branching out of vodka‑sodas with the launch of k2o, a beauty‑focused functional beverage powder. The mix‑in combines electrolytes, bioactive collagen peptides and hyaluronic acid to promote skin moisture and hydration, and is offered in peach,...
