Announcing The Forrester Wave™: Cybersecurity Skills And Training Platforms, Q1 2026
Forrester released its Q1 2026 Wave evaluating cybersecurity skills and training platforms, noting a rapid market shift since the 2023 edition. AI now shapes both attacker tactics and defensive simulations, forcing platforms to deliver AI‑generated labs and continuous content updates. The focus has moved from individual certification to team‑based readiness and skills‑verification assessments that align with frameworks like MITRE and NICE. Boards and regulators are demanding measurable resilience dashboards to justify investments and meet compliance requirements.
Context, Not Models, Is The Real AI Bottleneck: Reltio’s System‑Of‑Context Bet
Reltio announced a strategic shift from traditional master‑data‑management to a Context Intelligence Platform, positioning itself as a System of Context that bridges records and agentic AI. The company highlighted its Intelligent 360 graph, Flexible Entity Resolution Network, and real‑time data unification...
The Mandela Effect In TPRM: Why Companies Still Misremember Their Third-Party Risk Exposure
The article warns that executives often suffer a Mandela‑Effect in third‑party risk management, believing their programs are mature until a breach exposes hidden gaps. Forrester’s latest TPRM platform wave shows due diligence is merely the starting line, and real‑time context...
The Future Of B2B GTM Isn’t Human Versus AI
B2B leaders are confronting an alignment challenge rather than a pure AI adoption hurdle. While 88 % of firms intend to deploy AI agents, legacy point‑solution tools have delivered only fleeting productivity gains. The article urges a shift toward a hybrid...
From Tickets To Outcomes: Your Service Desk As A Product Team
Service desks are shifting from ticket‑centric operations to product‑team models that prioritize business outcomes over volume metrics. Traditional KPIs like ticket count and handling time are being replaced by measures of employee productivity, user sentiment, and time‑to‑value. By adopting product‑owner...
Architecting Data And AI In The Era Of Enterprise Intelligence: Meet Shylaja Nathan, Principal Analyst
Shylaja Nathan, former senior vice president of architecture at Fidelity, joins Forrester as a principal analyst focusing on enterprise data and AI strategy. Drawing on more than two decades of experience modernizing data platforms for major financial institutions, she stresses...
Stop Treating Revenue Enablement Platforms As “Set And Forget”
Revenue enablement platforms (REPs) are often sold as plug‑and‑play solutions, but the article warns they function more like complex instruments that require continuous tuning. Successful adoption hinges on rigorous taxonomy management, ongoing content governance, and regularly refreshed readiness pathways. Collaboration...
Regulators Are Moving On SBOMs — But Is Your Compliance Program Keeping Pace?
Software bill of materials (SBOM) are moving from best‑practice guidance to regulatory baseline worldwide. In the U.S., Executive Order 14028 and sector‑specific mandates such as the FDA’s medical‑device rule push SBOM adoption, while the White House’s recent shift to a...
Three Surprising Insights From The Forrester Wave™: Merchant Payment Providers, Q1 2026
The latest Forrester Wave™ for Merchant Payment Providers reveals that uptime is no longer a competitive edge; instead, strategic factors dominate. Five of nine evaluated vendors have recently undergone leadership or ownership changes, prompting potential shifts in pricing, packaging, and...
How PMI’s Outcome‑Driven EA Practice Won the 2025 Forrester EA Award
Philip Morris International (PMI) won the 2025 Forrester EA Award after its Enterprise Architecture & Technology Transformation team built an AI Factory, deployed generative AI tools to 35,000 employees, and delivered over 450 AI use cases. The team rewrote the...
The GTM Skill Stack Leaders Didn’t Need Until Now — And The Certification Built To Close The Gap
The article warns that the emerging GTM singularity is widening capability gaps for B2B leaders, who now need a cross‑functional skill stack to run a connected revenue engine. Traditional functional expertise no longer suffices; leaders must align marketing, sales, product...
How To Shape AI At B2B Summit: From Ideas To Execution
The 2026 B2B Summit in Phoenix centered on turning AI concepts into executable strategies for B2B marketers. Sessions emphasized realistic, hands‑on methods rather than hype, guiding leaders through alignment, gap mapping, and governance of AI agents. Attendees collaborated in peer‑driven...
The Copilot Reality Check: What Enterprise Adoption Data Reveals About The AI Boom
Forrester’s Q1 2026 Wave reveals that enterprise adoption of Microsoft Copilot remains cautious, with most organizations still in pilot phases across Dynamics 365, Power Platform, and Microsoft 365. CIOs demand concrete, outcome‑based use cases rather than generic productivity promises, emphasizing ROI, data readiness,...
Upcoming Research On Digital Twins For Data Centers
An upcoming research initiative will evaluate digital‑twin technology for data centers, aiming to identify high‑ROI use cases that surpass basic spreadsheet analysis. The study will assess available solutions, pinpoint scenarios—such as infrastructure vendor selection—that deliver quick, measurable value, and define...
The Salesforce Consulting Landscape Shows No Sign Of Slowdown
Salesforce remains the leading CRM platform, reporting FY 2025 revenue of $35.7 billion and serving over 150,000 customers, including 90 % of the Fortune 500. The consulting ecosystem around Salesforce has ballooned to more than 3,800 partner firms and 170,000 certified experts, generating revenue...
Thinking About DAM In 2026? Start Here
Rich media now permeates every digital channel, prompting organizations to move digital asset management (DAM) from creative‑team silos to an enterprise‑wide foundation. Modern DAM platforms offer automated tagging, metadata enrichment, and embedded brand guidelines, enabling broader, safer access across revenue...
The Tides Have Turned: The Forrester Wave™ For EUEM Solutions Is Now DEXM Solutions
Forrester announced that its longstanding End‑User Experience Management (EUEM) Wave will be renamed the Digital Employee Experience Management (DEXM) Wave, reflecting how the market now describes these platforms. The change aligns the research with the terminology used by technology executives,...
Salesforce Acquires Momentum: What It Means
The episode breaks down Salesforce’s acquisition of Momentum, a revenue‑orchestration startup that transforms unstructured voice and video conversations into structured CRM data and automated workflows via Agentforce 360 and Slackbot. It explains how this move lets Salesforce own the "ground truth"...
It’s “Grow-Time” For Omnicom Group And Its Customers
The episode examines Omnicom Group’s post‑IPG acquisition landscape, highlighting its expanded scale, lingering operational hurdles, and the strategic opportunities it presents for CMOs. It outlines three growth levers: leveraging Omnicom’s AI investments to offset martech costs, revitalizing creative output through...
As Agentic Commerce Emerges, Services Providers Are Rewriting Commerce Playbooks End To End
The episode explores how commerce‑services providers are reshaping traditional commerce strategies to accommodate both human shoppers and AI‑driven agentic buyers. It highlights three critical capabilities: dual optimization for humans and agents, AI‑powered operations that enhance resilience in brick‑and‑mortar and online...
Partner Marketing Automation Platform Investment On The Rise
The episode highlights a sharp rise in investment in Partner Marketing Automation Platforms (PMAPs), with 75% of decision‑makers planning to increase tech spend and nearly 60% of non‑users set to adopt a platform within a year. It explains how PMAPs...
Build The Experience AI Can’t: Announcing Forrester’s 2026 CX Events
The episode explores how AI is reshaping customer experience (CX) while emphasizing that true differentiation comes from human creativity, empathy, and quality data. It argues that brands must blend machine intelligence with human intention to build trustworthy, lasting experiences, and...
Will AI Eat Your Revtech Stack?
The episode examines how AI is reshaping revenue technology (revtech) stacks, contrasting two dominant narratives: AI as a replacement that could shrink seat‑based pricing, and AI as an augmentor that boosts productivity without major headcount cuts. It highlights that AI’s...