Brussels Takes Seven Member States To Court Over CER, And The Consequences Land On You
On May 7, 2026 the European Commission referred Bulgaria, France, Luxembourg, the Netherlands, Poland, Spain and Sweden to the EU Court of Justice for failing to transpose the Critical Entities Resilience (CER) Directive more than 18 months after the deadline. The Commission is requesting lump‑sum and daily penalties at the first hearing, a move that signals a tougher, faster enforcement posture. Member states are now forced to accelerate national transposition, tighten supervisory mandates and shorten grace periods for designated entities. For CISOs, the referral means CER obligations will cascade through contracts, demanding immediate alignment with a fragmented set of national rules.
Your AI Reinvention Needs An Engine
Accenture reports that only 13% of its 12,000 generative‑AI initiatives have scaled, echoing Forrester’s finding that just 15% of AI adopters see earnings impact. The firm argues the bottleneck is not model access but the lack of enterprise‑scale operating models...
Hannover Messe 2026: Do Robots Need Tea Breaks?
The 2026 Hannover Messe saw attendance dip to 110,000, about 15 % lower than the previous year, as travel issues and a local transport strike limited visitors. While the show was filled with humanoid robots—most of them Chinese—many were static props...
Navigate The Next Era Of Search At Forrester’s CX Forums
Zero‑click search has become mainstream, with 26% of U.S. online adults using ChatGPT in the past month to research products. This shift pushes answer engines like Google AI Mode and ChatGPT to the top of the discovery funnel, delivering high‑quality,...
From Dread To Confidence: What A Live Experiment Revealed About Revenue Enablement’s Secret Powers
Revenue enablement leaders struggle more with measuring and communicating value than with executing programs. At Forrester’s B2B Summit, a hands‑on workshop revealed that confusion and frustration stem from an influence gap, not a capability gap. Participants applied Forrester’s Measurement Model...
CIOs Must Turn IT Finance Into A Value Engine
CIOs face mounting pressure to justify tech spend and accelerate AI, yet IT finance remains entrenched in cost‑reporting rather than outcome‑driven analysis. Forrester’s 2026 State of IT Finance shows most finance teams still measure success by spend visibility and TCO,...
AI Is Turning Unified Storage Into A Strategic Decision
Unified storage, once viewed as a low‑cost, commodity solution, is being re‑examined as a strategic asset in the age of AI. Enterprise‑grade AI inference runs directly on live data, demanding storage that can deliver rapid, governed access without complex data...
Attend Forrester’s Agentic Commerce Workshop To Ensure That You’re Asking The Right Questions About Agentic Commerce
Forrester is hosting a two‑day interactive workshop titled “Catalyze Agentic Commerce — How To Move From FOMO To Focus” in New York (June 16‑17) and San Francisco (June 29‑30). The sessions will help brands evaluate the emerging “agentic commerce” channel, which includes answer‑engine shopping...
Anthropic’s Claude Rolls Out End-User Identity Verification
Anthropic announced that select Claude users must complete a physical government‑issued ID verification (PIDV) using Persona Identities before accessing certain capabilities. The move is framed as part of Anthropic’s AI safety commitments and a response to rising regulatory and abuse...
Circular IT And Factual ESG Data Are Becoming Architecture Decisions
Circular economy principles are moving from optional sustainability add‑ons to core architecture requirements for IT. Vendors now embed refurbishment, repair, and end‑of‑life management into contracts, offering performance parity with new hardware. Simultaneously, ESG reporting is shifting from high‑level claims to...
Atlassian And ServiceNow: The Dominant AI-Enabled IT Management Platforms Lean Into Context Graphs
Atlassian and ServiceNow are cementing their dominance in AI‑enabled IT management by making context graphs the core of their platforms. ServiceNow unveiled a Context Engine that fuses its CMDB, knowledge graph, cyber‑asset graph and Veza access graph, while Atlassian’s Teamwork...
GenAI Is Rebuilding Search, And Google Is Still Winning (Q1 2026 Search Revenue Up 19% YoY)
Alphabet’s Q1 2026 earnings show Google Search revenue climbing to $60.4 billion, a 19% year‑over‑year increase and contributing to a record $109.9 billion total for the quarter. While headlines predict AI will kill search and advertising, Google is embedding ads and shopping signals...
The GTM Singularity Is Here, And We’re Ready: Parting Thoughts From B2B Summit North America
The B2B Summit North America in Phoenix concluded with a focus on the "GTM Singularity," emphasizing AI‑augmented, resilient, and collaborative go‑to‑market teams. Attendees explored practical ways to unify sales, marketing, product, and customer success while navigating AI‑driven buyer journeys. Human...
Why Strategic Portfolio Management Is Entering A New Era
Strategic portfolio management (SPM) has become a critical capability as enterprises grapple with digital transformation, AI investments, regulatory pressure, and cost optimization. The Forrester Wave™: Strategic Portfolio Management Tools, Q2 2026 evaluates leading vendors on vision, execution, and emerging features such...
How Google Pay Is Using UPI Circle To Reach Young Banking Customers In India
Google Pay has introduced Pocket Money, a UPI Circle‑based feature that lets parents give children controlled digital payment access without opening a bank account. The product offers real‑time transaction monitoring, monthly limits and instant pausing, aligning with families’ desire for...
The Real AI ROI Problem Isn’t Technology — It’s Measurement
Enterprises are pouring money into AI, yet boards and CFOs struggle to prove returns. The gap isn’t weak models but outdated ROI measurement methods that treat AI like traditional automation. Forrester’s new AI Value Matrix separates financial outcomes from value...
In An AI World, High-Performance IT Is Mandatory For Business Success
Technology leaders face accelerating disruption from AI, geopolitical volatility, technical debt, and cost pressure, prompting a shift from incremental IT upgrades to high‑performance IT (HPIT). Forrester defines HPIT as a strategic, business‑aligned approach that continuously improves results by coupling core...
Guest Speakers Reveal Where AI Belongs In CX — And How Leaders Protect Trust
The Forrester CX Forum East in New York highlighted a shift from AI adoption to intentional AI use in customer experience. Speakers from New York Life, Voya Financial, Amazon Ads, U.S. Bank and Consensys discussed how AI can be embedded in design...
Is “Surveillance Pricing” Good Business Or A Bad Idea?
JetBlue sparked a firestorm after a passenger saw a $230 fare jump within a day and the airline suggested clearing cookies, prompting accusations of surveillance pricing. A proposed class‑action lawsuit claims the carrier leveraged personal data to set fares, highlighting...
Top Trends For Health Insurers And Healthcare Providers: Too Many Spinning Plates, No Room For Failure
At HIMSS26, health insurers and providers shifted focus from AI hype to operational readiness. They confront five intertwined challenges—trust, AI scaling, volatility, access/affordability, and AI‑powered navigation—where a single misstep can destabilize operations. Success in 2026 will depend on prioritizing resilient...
Not A Vendor, Still A Breach: Vercel’s Third-Party Risk Failure
Vercel’s breach occurred when an employee granted a free AI tool, Context.ai, broad OAuth permissions via a corporate Google account. Because the tool wasn’t listed as a vendor, it fell outside Vercel’s third‑party risk program, allowing attackers to infiltrate internal...
Game Over For Trust: A Roblox Cheat Gives Attackers The Advantage
Vercel suffered a supply‑chain breach after a developer downloaded a Roblox cheat that contained Lumma Stealer malware. The malware harvested OAuth and AWS tokens from Context.ai, a SaaS tool the employee had linked with a corporate Google account. Attackers used...
Microsoft Unveils AI-Powered Innovations Across Microsoft Teams And SharePoint: Highlights Of The M365 Community Conference 2026
Microsoft showcased a suite of AI-driven enhancements for Teams, SharePoint, and the broader M365 ecosystem at its 2026 Community Conference in Orlando, attended by roughly 3,000 participants. New features include Copilot Cowork powered by Anthropic’s Claude, a multimodal “Critique” capability, and...
Lessons From IT Security: How Revenue Enablement Builds Executive Relevance
Forrester’s new report draws a parallel between IT security’s rise to executive relevance and the current struggle of revenue enablement teams to secure influence. It shows that security gained seat‑at‑the‑table by shifting from pure prevention metrics to business‑risk language, and...
In The AI Era, Banks Need Dynamic Platforms — Results From The Forrester Wave™: Digital Banking Engagement Platforms, Q2 2026
Forrester’s Q2 2026 Wave report finds digital banking engagement platforms (DBEPs) remain essential as banks enter the AI era. Vendors are shifting from static product catalogs to toolkits that let banks and partners rapidly prototype and launch new services. Low‑code/no‑code capabilities,...
Your Growth Strategy Isn’t Broken — It’s Avoiding Decisions
B2B growth strategies often falter not because the vision is wrong but because leaders dodge the hard choices required for execution. The article argues that decision avoidance manifests as “alignment theater” across marketing, sales, product and finance, turning strategy decks...
WBD Shareholders Say Yes
Warner Bros. Discovery’s shareholders approved the merger with Paramount, moving the deal past the investor‑approval stage. The most significant US antitrust hurdle has already been cleared as the waiting period expired without objection, and Paramount has positioned the transaction to align with...
CPQ Vendors Face A New Test: Handling Real-World Complexity
Configure‑price‑quote (CPQ) platforms have moved from simple quoting tools to the central hub of modern commercial ecosystems. Forrester’s Q2 2026 CPQ Landscape shows that differentiation now hinges on handling real‑world complexity rather than feature breadth. Vendors that specialize by industry, embed...
How CX Leaders Build Resilience In A Volatile World
Many B2B growth strategies falter because leaders avoid critical decisions, not because of flawed ambitions. The article argues that CX teams repeat this mistake by over‑investing in artifacts like journey maps instead of enabling decisive action. In a world of...
How AI Is Rearchitecting Lending
More than 80% of financial‑services AI decision‑makers plan to boost spending on predictive and generative AI, targeting double‑digit growth. Lenders are prioritizing efficiency and risk mitigation, using graph‑based ML for identity verification, multimodal analytics for fraud and AML, and retrieval‑augmented...
Today’s Regulatory Intelligence Solutions Replace Drudgery With Confidence
Volatility in the B2B landscape is now the norm, driving leaders to seek smarter compliance tools. Over 170 countries have introduced cybersecurity and data‑protection laws, overwhelming security and risk teams with manual research. Forrester’s 2026 study shows regulatory intelligence platforms...
Why Uncertainty Changes How IT Must Reason
Murray Cantor argues that uncertainty is the defining feature of IT investment and that Bayesian reasoning provides the logical framework to manage it. He shows how modern tools make Bayesian analysis feasible on ordinary hardware, turning sparse data into actionable...
Top Agentic AI Use Cases For AP Automation In 2026
Forrester’s 2026 report spotlights agentic AI—goal‑driven, supervised‑autonomous agents—reshaping accounts payable automation. The study maps six high‑impact use‑case categories, from lights‑out invoice capture to continuous fraud monitoring, and grades their adoption maturity. It argues that AP teams are moving from transaction...
Tim Cook To Step Down As Apple’s CEO
Apple announced that senior vice president of Hardware Engineering John Ternus will become CEO on September 1, 2026, while longtime chief Tim Cook will transition to executive chairman. Cook’s tenure saw Apple’s market cap soar and operational stability, but the...
The Iran War Will Change How Consumers Spend
Forrester analyst Dipanjan Chatterjee links the emerging Iran war to shifts in U.S. consumer behavior, drawing parallels with World War II consumer surveys. He argues that soaring energy prices will depress confidence and push spending toward essentials. The analysis forecasts heightened...
Guest Speakers Reveal Where AI Belongs In CX — And How Leaders Protect Trust
At CX Forum West, senior CX leaders from Nationwide, Schwab, UKG, PetSmart and others examined how artificial intelligence is moving from a buzzword to a strategic input. Sessions highlighted the shift from broad AI adoption to intentional, purpose‑driven use, emphasizing...
Salesforce’s New AgentExchange Store: Easier AI Helpers, But Still Inside Their Walled Garden
Salesforce has unified its three separate app and AI stores into a single marketplace called AgentExchange, now live with more than 13,000 ready‑made apps, AI agents, and automation components. The new store offers intent‑aware search, one‑click buying and instant activation...
How CISOs Can Thrive Amidst Geopolitical And Economic Uncertainty
Forrester’s 2026 report warns that CISOs now operate amid heightened geopolitical conflict, economic volatility and AI‑driven attack surfaces. It urges security leaders to embed AI protection in core budgets, streamline overlapping controls, and adopt visible change‑leadership practices. The report also...
Tech Leaders, Brace Yourselves: AI Costs Will Only Go Up
Anthropic has rolled out a blended pricing model for enterprise Claude users, charging a $20 per‑seat fee plus variable usage fees tied to the specific model. This shift signals a broader trend of rising LLM costs as providers seek a...
Beyond Chatbots: Designing Conversational Banking Experiences That Scale
Consumers are increasingly turning to conversational AI for personal finance, with 31% of users in the US, Canada and the UK engaging AI tools for financial questions. A significant 24% of these interactions occur on third‑party platforms like ChatGPT, creating...
What the History of Ad Agencies Tells Us About CMO Power: Order-Takers to Strategic Partners—And Back Again
The article traces advertising agencies from their 19th‑century role as newspaper‑space brokers to the brief strategic dominance of the 1950s Creative Revolution, then back to a CMO‑centric model as data, technology, and accountability took hold. Digital fragmentation in the 2000s...
Consumers Put A WBD-Paramount Merger On Probation
Warner Bros. Discovery’s pending acquisition of Paramount is set for a shareholder vote on April 23, 2026, marking the most critical stage of a deal that would consolidate film, TV, streaming and news assets. Forrester’s March 2026 Consumer Pulse Survey of 540 U.S....
Physical AI Matters More Than Humanoid Robots
Forrester released a new report titled "Physical AI Perceives, Reasons, And Acts In The Real World," outlining four core capabilities—world modeling, perception, reasoning, and actuation—that together enable AI to interact with physical environments. The report argues that these capabilities matter...
The Tightrope Walkers: Conversational AI Must Bridge Modern AI And Contact Center Reality
More than 650 conversational AI vendors compete to serve the roughly 15 million contact‑center agents worldwide. Forrester’s Q2 2026 Wave highlights 14 platforms that successfully combine large‑language models, generative AI, and agentic frameworks while meeting enterprise security, observability, and integration requirements. These...
To Verticalize Or Not To Verticalize: Your GTM Climbing Guide
At the Forrester B2B Summit, analyst B. Vasudevan warned GTM leaders that verticalization is a strategic climb that must be measured. He contrasted a low‑commitment “base‑camp” approach—quickly signaling relevance—with a high‑commitment “summit” strategy that demands deep industry expertise and cross‑functional...
Turn AI Distrust Into Customer Trust — And Win The CX Future
Consumer trust in AI remains alarmingly low, with Forrester reporting only 10% trust in France, 12% in Germany, and 16% in the United States. One‑third of U.S. respondents view AI as a serious societal threat, mirroring similar concerns across Europe....
Americans Feel Miserable. Why Do They Keep Spending?
New research titled “Down But Not Out: Growth Strategies For The Pessimism Economy” reveals why U.S. consumers keep spending despite historically low confidence. Four forces—media amplification of bad news, personal‑finance proximity, polarized spending concentrated among the affluent, and a turn...
Volatility Isn’t Temporary, Account For It In Your Leadership Playbook Going Forward
Volatility has become the baseline operating environment for B2B leaders, driven by economic uncertainty, geopolitical shocks, AI disruption, and shifting buyer behavior. The latest Forrester research urges executives to adopt ruthless focus, treat change leadership as a core capability, and...
Measure The Business Value Of Data And Analytics Investments
Forrester’s latest report argues that enterprises must adopt repeatable, business‑aligned measurement frameworks to prove the value of data and analytics investments. It cites research showing firms that quantify ROI achieve 2–5× gains in revenue, cost efficiency, and risk reduction. The...
Cyber Risk Ratings Fade Out; Actionable Intelligence Takes The Spotlight
The Forrester Wave™ Q2 2026 shows cyber risk rating platforms losing influence as firms demand actionable intelligence. Vendors are re‑engineering solutions to serve third‑party risk management rather than merely delivering scores. AI capabilities remain nascent, with only a few providers showcasing...