Recent Posts
News•Jan 7, 2026
Registration Is Open for the March 2026 MarTech Conference
Registration is now open for the free, virtual MarTech Conference on March 4, 2026. The day‑long event will feature six live panel discussions covering data silos, cookieless identity, funnel collapse, context‑aware experiences, workflow redesign, and AI‑driven online visibility. A new Vibe Marketing Lab will let participants collaborate with AI tools to build marketing assets in real time. The conference partners with Harlem Grown, directing lab outcomes to support the nonprofit.
By MarTech
News•Jan 6, 2026
B2B Marketing on TikTok: What You Need to Know
TikTok is rapidly emerging as a viable B2B marketing channel, with Meltwater estimating it can reach 48.8% of U.S. adults. The platform’s algorithmic For‑You page and short‑form video format enable brands to convey complex ideas quickly, while recent data shows...
By MarTech
News•Jan 5, 2026
The Case for and Against CTV in 2026 B2B Marketing Budgets
Connected TV (CTV) is gaining traction among B2B marketers planning 2026 budgets, offering a premium storytelling medium that can hedge against rising CPCs and CPAs on saturated platforms. The article highlights static CPM rates, low B2B competition, privacy‑safe targeting, and...
By MarTech
News•Jan 5, 2026
Catch up on the November 2025 HubSpot Updates
HubSpot’s November 2025 release packs 15 quality‑of‑life upgrades that streamline reporting, segmentation, and AI integration. New branded email templates pull in your brand kit automatically, while the Leads object now works with the Segments tool for dynamic lead lists. Admins...
By MarTech
News•Jan 5, 2026
How Brands Can Get Noticed in ChatGPT and Google’s AI Overviews
Brands seeking visibility in AI-generated answers such as ChatGPT and Google’s AI Overviews must adopt a multi‑layered approach. The article outlines tactics ranging from high‑quality, E‑A‑T‑focused content and structured data to citation‑based optimization and technical performance. It emphasizes conversational keyword...
By MarTech
News•Dec 29, 2025
3 Roles Every Marketing Leader Needs Now
Marketing leaders are grappling with under‑utilized martech stacks as talent gaps hinder ROI. The article identifies three critical roles—channel marketers, personalization specialists, and data & analytics professionals—that bridge technology and strategy. Investing in these positions helps break silos, scale tailored...
By MarTech
News•Dec 18, 2025
Salesforce Brings Agentforce Sales to ChatGPT
Salesforce has launched the Agentforce Sales app for ChatGPT, allowing sales reps to access and act on CRM data directly within their conversations. The integration lets users query leads, update opportunities, and generate account plans without switching tools, aiming to...
By MarTech
News•Dec 18, 2025
Marketing Mix Modeling Has a Usage Problem, Not a Tech Problem
Marketing mix modeling (MMM) is no longer hindered by technology but by how organizations apply it. Legacy annual refresh cycles, siloed data, and narrow inputs fail to capture today’s fragmented, real‑time consumer journey. The IAB recommends transparent data governance, automated...
By MarTech
News•Dec 18, 2025
Why Approved Web Pages Still Don’t Go Live and How AI Bridges the Gap
Design teams can now approve pages in minutes, but launch delays persist due to fragmented handoffs across brand, legal, and development. Generative AI bridges this gap by translating natural‑language briefs into fully‑configured page components, auto‑connecting data sources, and enforcing compliance...
By MarTech
News•Dec 17, 2025
62% of B2B CMOs Not Ready to Compete Against AI-Enabled Companies: Report
A new 3Thinkrs survey of 400 B2B tech CMOs reveals that 62% feel ill‑equipped to compete with AI‑enabled rivals, citing gaps in skills, budget and resources. Traditional marketing levers are eroding fast, with website traffic down 34% year‑over‑year and AI‑generated...
By MarTech
News•Dec 17, 2025
Your SEO Playbook Is Toast: Welcome to Search in 2026
In a recent episode of Playbook Broken, SEO veteran Myriam Jessier explains why traditional SEO playbooks are collapsing under AI‑driven search. She outlines the rise of zero‑click results, the importance of privacy‑first relevance engineering, and how brand authority must be...
By MarTech
News•Dec 16, 2025
Why Choosing a Marketing Automation Platform Is Harder than It Looks
Choosing a marketing automation platform now feels more complex despite AI‑driven hype, as thousands of tools offer overlapping features. The article argues that selection should start with documented business requirements rather than a feature checklist. Integration capabilities, especially with internal...
By MarTech
News•Dec 15, 2025
Cvent Buys Goldcast to Create Event and Video Marketing Platform
Cvent announced the acquisition of Goldcast, an AI‑driven video and event‑content platform, to broaden its event‑technology suite beyond registration and execution. The deal merges Cvent’s enterprise event‑management capabilities with Goldcast’s automated video creation, captioning and multi‑channel distribution tools. By integrating...
By MarTech
News•Dec 15, 2025
4 Steps to Building Real AI Skills without Waiting on Leadership
Marketing teams are urged to take ownership of AI upskilling as leaders often provide vague direction. The article outlines a four‑step framework: learn discipline‑specific AI applications, carve out regular practice time, pilot one or two quick‑win process improvements, then scale...
By MarTech
Deals•Dec 15, 2025
Cvent Acquires Goldcast to Bolster AI‑Powered Event Video Platform
Cvent announced the acquisition of Goldcast, an AI‑driven video event content platform, to expand its event‑technology suite. The deal combines Cvent's enterprise event‑management capabilities with Goldcast's video automation and analytics, aiming to help B2B marketers repurpose event content across channels....
MarTech
News•Dec 12, 2025
Marketers Are Drowning in Data but Starving for Insight
Marketers are overwhelmed by data and struggle to extract actionable insight. Seventy‑two percent of in‑house and fifty‑five percent of agency marketers report data overload, while eighty‑six percent and seventy‑nine percent, respectively, cannot identify the true drivers of performance. Many dashboards...
By MarTech
News•Dec 12, 2025
Why Quality Management Is the Partnership Martech Can’t Ignore
Martech professionals sit at the intersection of marketing and IT, positioning them to drive quality management initiatives such as QA, UAT, and regression testing. By collaborating closely with quality management offices, they translate business requirements into testable criteria and ensure...
By MarTech
News•Dec 12, 2025
Stronger Targeting Starts with Aligned Personas and ICPs
Marketers often build robust Ideal Customer Profiles (ICPs) but miss the buyer’s why without complementary personas. Aligning ICPs with role‑based personas creates a dual filter that guides both target selection and message tailoring, and when embedded in the martech stack,...
By MarTech
News•Dec 11, 2025
GA4’s Advertising Snapshot Shows Why Last-Click Attribution No Longer Fits AI-Led Journeys
The episode explains how GA4’s Advertising Snapshot reveals that last‑click attribution is outdated in today’s AI‑driven, multimodal customer journeys, where organic, SEO, social and AI‑generated touchpoints shape intent long before the final click. It highlights the Snapshot’s ability to visualize...
By MarTech
News•Dec 10, 2025
Why AI Content Strategies Need to Focus on Tasks Not Transactions
The episode reveals that AI chat assistants are primarily used for short, task‑oriented cognitive workflows—writing, planning, analysis, learning—rather than for commercial searches or transactions. Dan Petrovic’s analysis of millions of conversational turns shows that most sessions are under 1,000 words,...
By MarTech
News•Dec 10, 2025
What’s the State of the Enterprise B2B Buyer?
In this episode, Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, explains how AI has upended the traditional enterprise B2B buying journey, making research faster but the market noisier and trust harder to earn. She identifies a growing trust...
By MarTech
News•Dec 10, 2025
How to Use CTV to Strengthen Your ABM Strategy
The episode explains how B2B marketers can integrate Connected TV (CTV) into Account‑Based Marketing (ABM) to offset rising costs on platforms like Google and LinkedIn. It outlines practical steps—identifying use cases across SaaS, professional services, manufacturing, and fintech; building targeted...
By MarTech
News•Dec 9, 2025
Why Martech Teams Need Diagnostic Talent in 2026
Martech teams are hitting a ceiling of stack entropy caused by a literacy gap, not by a lack of tools. The article argues that by 2026 the critical hire will be a diagnostic professional who can read, interpret, and maintain...
By MarTech
News•Dec 9, 2025
Marketing on Reddit: What You Need to Know
Reddit’s 2024 IPO propelled the platform into the spotlight as a viable marketing channel, backed by 73 million daily active users and 1.2 billion monthly active users. The company posted its first quarterly profit in Q3 2024, with revenue climbing 68% year‑over‑year to...
By MarTech
News•Dec 8, 2025
Why Today’s Buyer Journey No Longer Fits the Funnel
The traditional linear marketing funnel is collapsing as buyers now navigate self‑directed, omnichannel paths. Marketers responded by launching 209 campaigns on average—a 30% increase—while budgets shrank 15% in 2024, leading to widespread performance shortfalls. Executives are increasingly dissatisfied, with only...
By MarTech
News•Dec 8, 2025
Mobile Marketing with RCS: What You Need to Know
Apple’s iOS 18 update finally supports Rich Communication Services (RCS), expanding the channel from Android‑only to virtually all U.S. smartphones. The move pushes RCS reach from roughly 40 % to near‑100 % of phone users, aligning with daily traffic that now exceeds one billion...
By MarTech
News•Dec 8, 2025
Why Privacy, Not AI, Is the Biggest Marketing Shift to Watch
Marketers are facing a more urgent shift than generative AI: tightening privacy regulations and the phase‑out of third‑party cookies. Laws such as GDPR and CCPA are forcing brands to obtain explicit consent and to be transparent about data use. As...
By MarTech
News•Dec 8, 2025
How to Level up Your AI Maturity From Tools to Transformation
The Martech 2026 report reveals that 70% of marketing teams now deploy AI content‑production agents and over half use customer‑facing chatbots, while external agents remain under‑utilized. McKinsey forecasts $750 billion of consumer spend will flow through AI‑powered search by 2028, underscoring the...
By MarTech
News•Dec 5, 2025
Rethinking Marketing Creativity in Compliance-Heavy Industries
Regulated sectors such as finance, healthcare, legal and energy often view compliance as a barrier to marketing creativity, but structured workflows can change that. Slow review cycles and strict claim rules traditionally delay campaigns, yet pre‑approved templates, automated scanners and...
By MarTech
News•Dec 5, 2025
Amazon Takes Aim at Data Silos and Lengthy Workflows with Quick Suite
Amazon launched Quick Suite in October 2025 to break data silos and streamline marketing workflows using agentic AI. The platform connects over a thousand applications—including Office 365, Adobe Analytics, Snowflake and Canva—through Quick Index and MCP, requiring only an AWS account....
By MarTech
News•Dec 4, 2025
The ‘Data Foundation’ for AI Starts Paying Off for Salesforce
Salesforce reported Q3 FY2026 revenue of $10.3 billion, a 9% year‑over‑year increase, and lifted its full‑year revenue outlook to $41.55 billion. The company highlighted its Data 360 and Agentforce platforms, which together contributed roughly $1.4 billion in annual recurring revenue, marking a 114% surge....
By MarTech
News•Dec 4, 2025
How to Write Great Copy for Every Channel
The article outlines universal copywriting fundamentals that work across every marketing channel, emphasizing audience research, momentum, benefit‑first language, clarity, and showing rather than telling. It illustrates how each principle transforms bland copy into persuasive storytelling that drives action. The piece...
By MarTech
News•Dec 4, 2025
IAB Tech Lab Proposes Deals API for Programmatic Advertising
IAB Tech Lab has published version 1.0 of a proposed Deals API and opened it for public comment through the end of January. The specification standardizes how supply‑side platforms and demand‑side platforms exchange private‑marketplace deal data, replacing spreadsheets and ad‑hoc interfaces....
By MarTech
News•Dec 4, 2025
Winning Back Customers Requires Fixing What Drove Them Away
Companies that focus on winning back churned customers often achieve better returns than pursuing fresh acquisitions. Recent studies show win‑back campaigns can deliver up to three times the ROI of typical acquisition spend. Success hinges on candidly acknowledging the reasons...
By MarTech
News•Dec 3, 2025
The CDP Fantasy Is Over
The long‑standing promise of Customer Data Platforms (CDPs) to deliver unified, real‑time customer insight has proven largely unfulfilled, according to Hightouch Co‑CEO Tejas Manohar. In a recent podcast, Manohar argues that the CDP model is being supplanted by composable data...
By MarTech
News•Dec 3, 2025
Five Ways AI Changed Marketing Strategy in Just One Year
In the past twelve months AI has forced marketers to rewrite playbooks, moving from static campaigns to dynamic, data‑driven experiences. Real‑time personalization, predictive spend modeling, and AI‑generated creative now dominate strategy, delivering measurable lifts in conversion and efficiency. The shift...
By MarTech
News•Dec 3, 2025
How Dirty Data Broke Marketing
The MarTech article warns that dirty data has crippled modern marketing by feeding algorithms with inaccurate, unverified consumer information. It explains how flawed inputs lead to mis‑targeted campaigns, wasted spend, and eroded brand trust. The piece emphasizes that restoring clean,...
By MarTech
News•Dec 2, 2025
How to Design Holiday Promotions that Work
Chris Robson explains that holiday promotions often fail because they prioritize short‑term sales over sustainable margins. He highlights two pricing concepts—price discrimination and the sales hangover effect—that can turn seasonal offers into growth engines. By segmenting customers and designing trade‑offs,...
By MarTech
News•Dec 1, 2025
What Happens when No One Clicks Anymore
Generative AI tools like ChatGPT, Claude and Google’s AI Overviews are delivering answers directly, cutting the need for users to click through to publisher sites. Zero‑click searches now account for nearly 60% of mobile queries, and publishers reported an 89%...
By MarTech
News•Dec 1, 2025
AI Is Turning Personalization Into a Two-Way Conversation
AI is reshaping personalization from a one‑way broadcast into a two‑way collaborative conversation. Generative models now create bespoke visuals, copy, and journeys in real time, letting consumers co‑design their brand experiences. A German automotive brand demonstrated the approach by generating...
By MarTech
News•Dec 1, 2025
How a Customer-Centric B2B Journey Breaks the Funnel Model
The article argues that the classic B2B funnel—awareness, consideration, decision—is misaligned with modern buyer behavior. It proposes a customer‑centric journey that is non‑linear, meets buyers on their terms, and extends beyond the sale into retention and advocacy. Marketers must adopt...
By MarTech
News•Dec 1, 2025
Why Content-Driven Branding Is the Real Fix for Zero-Click Traffic Loss
Zero‑click search results are stripping marketers of measurable traffic, prompting a shift toward content‑driven branding as the antidote. Rand Fishkin argues that a memorable, emotionally resonant brand can capture demand even when users never click. The article outlines how aligning...
By MarTech
News•Nov 26, 2025
How to Stop AI Decisions From Repeating Human Biases
Artificial intelligence is increasingly used as an advisory tool, but its confident answers can conceal hidden biases that lead to harmful decisions. The article illustrates this with a Seattle police resource‑allocation query, where the AI suggested a high‑crime district without...
By MarTech
News•Nov 25, 2025
Google to Auto-Link YouTube Channels and Google Ads Accounts
Google will begin automatically linking YouTube channels to Google Ads accounts when its systems detect a "high‑confidence connection" such as shared logins or cross‑account activity. Affected channel owners and Ads admins will receive an email 30 days before the link...
By MarTech
News•Nov 25, 2025
Is Your Martech Evaluation Process Still Stuck in a Pre-AI World?
Marketing leaders must overhaul their martech vendor evaluation process because AI has become a baseline feature rather than a differentiator. The article argues that most vendors now label any automation as "AI-powered," making it difficult to distinguish genuine adaptive intelligence...
By MarTech
Deals•Nov 19, 2025
Adobe to Acquire Semrush for $1.9 Billion
Adobe announced on November 19, 2025 that it will acquire SEO platform Semrush in an all‑cash transaction valued at approximately $1.9 billion, with closing expected in the first half of 2026. The deal aims to combine Adobe’s AI‑driven marketing suite with...
MarTech
Deals•Nov 9, 2025
Salesforce Acquires AI Analytics Platform Spindle AI to Boost Agentforce
Salesforce announced it has signed a definitive agreement to acquire Spindle AI, an agentic analytics platform that leverages artificial intelligence for business outcome modeling. The acquisition, disclosed on November 9, 2025, aims to integrate Spindle AI into Salesforce’s Agentforce suite...
MarTech
Deals•Oct 22, 2025
Supermetrics Acquires Real-Time CDP Relay42
Supermetrics acquired real-time customer data platform Relay42 earlier this year, expanding its data and CDP capabilities to help marketers unify and action data. The transaction strengthens Supermetrics' position in the marketing data and CDP market.
MarTech
Deals•Oct 14, 2025
Fivetran to Merge with Dbt Labs in All‑stock Deal to Create Unified Data Infrastructure
Fivetran signed a definitive agreement to merge with dbt Labs in an all-stock transaction to combine data movement, transformation, metadata and activation capabilities. The merger, subject to customary closing conditions and regulatory approvals, will keep dbt Core open while Fivetran...
MarTech