Recent Posts
Deals•Dec 15, 2025
Cvent Acquires Goldcast to Bolster AI‑Powered Event Video Platform
Cvent announced the acquisition of Goldcast, an AI‑driven video event content platform, to expand its event‑technology suite. The deal combines Cvent's enterprise event‑management capabilities with Goldcast's video automation and analytics, aiming to help B2B marketers repurpose event content across channels. Financial terms were not disclosed.
MarTech
Deals•Nov 19, 2025
Adobe to Acquire Semrush for $1.9 Billion
Adobe announced on November 19, 2025 that it will acquire SEO platform Semrush in an all‑cash transaction valued at approximately $1.9 billion, with closing expected in the first half of 2026. The deal aims to combine Adobe’s AI‑driven marketing suite with...
MarTech
Deals•Nov 9, 2025
Salesforce Acquires AI Analytics Platform Spindle AI to Boost Agentforce
Salesforce announced it has signed a definitive agreement to acquire Spindle AI, an agentic analytics platform that leverages artificial intelligence for business outcome modeling. The acquisition, disclosed on November 9, 2025, aims to integrate Spindle AI into Salesforce’s Agentforce suite...
MarTech
News•Oct 31, 2025
AI Gains Influence with Shoppers, but Search Still Rules
AI has risen to become the second‑most influential source for shoppers, trailing only search engines, according to a new IAB and Talk Shoppe report. Forty‑six percent of "AI shoppers" say they use AI on most or every purchase and 80 % expect...
By MarTech
News•Oct 31, 2025
How Small Companies Can Win with Account-Based Marketing
The article argues that account‑based marketing (ABM) is no longer limited to large enterprises, as AI‑driven tools and usage‑based pricing now let seed‑stage and small B2B firms run precise, high‑impact campaigns. It cites a projected ABM market expansion to $3.8 billion...
By MarTech
News•Oct 30, 2025
Meta Announces Lead Gen Product Upgrades for ‘Q5’ (Yes, You Read that Right)
Meta announced a suite of lead‑generation product upgrades aimed at the post‑holiday “Q5” period, highlighting data that campaigns run in early January 2024 achieved 25% lower median CPM, 5.4% higher median conversion rates and 26% lower cost per qualified lead...
By MarTech
News•Oct 29, 2025
How AI Just Nuked Marketing as We Know It
Bloomreach CMO Amanda Elam Cole appeared on the Playbook Broken podcast to argue that AI is fundamentally reshaping marketing, rendering traditional workflow‑centric playbooks obsolete. She describes AI agents that can generate and launch full campaigns from simple prompts and predicts that...
By MarTech
News•Oct 29, 2025
Why GTM Keeps Selling to the Least Profitable People
The article warns that go‑to‑market (GTM) teams often waste budget by chasing low‑margin prospects through broad evangelism, treating it as heroic but inflating acquisition costs. It shows how this focus on the least profitable people erodes ROI and dilutes overall...
By MarTech
News•Oct 29, 2025
Discover the Secret Weapon for Marketers Battling Rising Multichannel Costs
Marketing leaders are confronting sharply rising multichannel campaign costs as consumption‑based pricing and higher campaign volumes erode budgets, with Gartner’s 2025 CMO Spend survey showing high‑spend firms are twice as likely to mis‑judge technology spend. The article proposes unit cost...
By MarTech
News•Oct 28, 2025
Customer Sentiment — and Risk — Are Hidden in the Emails in Your CRM
The article explains how generative AI can be applied to inbound email data stored in CRMs to extract sentiment, intent, and risk signals, shifting focus from traditional outbound metrics like opens and clicks to conversational insights. By leveraging NLP and...
By MarTech
News•Oct 28, 2025
Rethinking Marketing’s Relationship with Data
Veteran marketer Jay Mandel argues that the data‑driven marketing model has become a hollow machine built on "dirty" data, fabricated metrics and extractive consent practices. He illustrates how survey apps and major platforms collect and sell granular user information, fueling...
By MarTech
News•Oct 27, 2025
The AI Oversight Gap Is Marketing’s Next Governance Test
Marketing’s rapid adoption of unvetted AI tools has created a major governance gap that is driving costly data breaches and operational disruption, with IBM finding 13% of organizations suffered AI‑related breaches and 97% of those lacked proper access controls. The...
By MarTech
News•Oct 27, 2025
Martech, Adtech and Sales Tech: Are They Converging — and Should They?
Martech, adtech and sales tech are rapidly converging as vendors and customers unite data and capabilities across the full revenue funnel, driven by CDPs and data clean rooms, RevOps models, privacy-driven first‑party strategies and AI‑powered orchestration. Major platform moves—Salesforce, Adobe...
By MarTech
News•Oct 24, 2025
Why Server-Side Tracking Is Making a Comeback in the Privacy-First Era
Marketers are reviving server‑side tracking as browsers, ad blockers and privacy laws erode the reliability of client‑side JavaScript tags, shifting data collection to servers to regain accuracy, control and performance. Businesses report conversion and attribution alignment rising to roughly 95–100%...
By MarTech
News•Oct 24, 2025
AI Is Changing the Hiring Practices of Marketing Agencies
A Sunup survey of 225 U.S. marketing‑agency leaders finds AI is reshaping hiring and team structure across the industry, prompting agencies to rethink services and skills for the marketer of 2030. Key findings show 57% of agencies have slowed or...
By MarTech
News•Oct 24, 2025
Let’s Discuss Performance Monitoring and Optimization with AI
MarTech Conference will host a November 4 session, “Eyes everywhere: Performance monitoring and optimization with AI,” where industry leaders will demonstrate how AI is shifting marketing from retrospective reporting to continuous, real‑time campaign management. Panelists will show concrete uses—automatic anomaly...
By MarTech
News•Oct 24, 2025
Do You Know Who’s on Your Email List?
Low email engagement and rising unsubscribes often reflect strategic failures at the leadership level, not just executional flaws, a MarTech column warns. A B2B financial‑services client saw acceptable raw unsubscribe and spam rates but extremely high unsubscribe‑to‑click ratios after its...
By MarTech
News•Oct 23, 2025
IAB Tech Lab Pushes Privacy Standards Forward with GPP and DDRF Updates
IAB Tech Lab unveiled updates to its Global Privacy Protocol (GPP) and released Version 2 of the Data Deletion Request Framework (DDRF), both open for public comment through Dec. 1, 2025. The GPP now adds sections for Maryland, Indiana, Kentucky...
By MarTech
News•Oct 23, 2025
Quiet Martech Is Redefining How Teams Work
Marketing teams are embracing “quiet martech,” a back-to-basics movement that favors fewer, better-integrated tools and background AI to reduce cognitive load and operational friction. After audits and 18-month consolidation projects, companies report faster time-to-market, more consistent campaigns, reduced burnout and...
By MarTech
News•Oct 22, 2025
How to Make Sense of All that Marketing Data
Supermetrics CEO Anssi Rusi warns that marketing teams are drowning in data and lack the specialist resources to extract actionable insights, arguing that AI can act as an equalizer to surface value faster. In a conversation with Martech, Rusi highlights...
By MarTech
News•Oct 22, 2025
5 Ways a B2B CDP Transforms Your Marketing and Sales Alignment
B2B customer data platforms are emerging as essential martech for enterprises, with analysts like Forrester and Gartner recognizing the category as it helps unify fragmented CRM, marketing automation and other enterprise data. The platforms deliver five core benefits—breaking down silos,...
By MarTech
News•Oct 22, 2025
Your Nurture Strategy Is Lazy Marketing
Moni Oloyede argues that most B2B nurture programs fail because they rely on automated drip campaigns instead of building relationships, and outlines a four‑step R.E.A.L. approach—Relationship, Empathy, Active listening, Low‑pressure engagement—to drive real engagement and conversions. Rather than pushing generic...
By MarTech
Deals•Oct 22, 2025
Supermetrics Acquires Real-Time CDP Relay42
Supermetrics acquired real-time customer data platform Relay42 earlier this year, expanding its data and CDP capabilities to help marketers unify and action data. The transaction strengthens Supermetrics' position in the marketing data and CDP market.
MarTech
News•Oct 21, 2025
Google’s Privacy Sandbox: What You Needed to Know, Before Its Demise
Google has abandoned plans to deprecate third‑party cookies in Chrome and instead will continue developing its Privacy Sandbox alternatives while offering users an opt‑in choice, a move that has sown widespread industry confusion and regulatory scrutiny. An IAB study found...
By MarTech
News•Oct 21, 2025
Marketing on LinkedIn: What You Need to Know
A practical guide to marketing on LinkedIn outlines the platform’s scale, tools and tactics for B2B marketers, noting an updated Company Intelligence API and new Accelerate campaign features with generative‑AI content capabilities. Key metrics cited include more than 830 million...
By MarTech
News•Oct 21, 2025
What to Do Now that Unique Isn’t Unique Anymore
Veteran creative Reid Holmes argues that the century‑old unique selling proposition no longer cuts through saturated markets and distracted consumers, and that brands must instead create unexpected, emotionally resonant solutions to earn attention. He illustrates the shift with examples: Ford...
By MarTech
News•Oct 21, 2025
Marketers Say Their Trust in Measurement Is Stalled
New research from TransUnion and eMarketer shows marketers’ confidence in measurement has stalled despite growing data complexity: 62% report some confidence, 54% saw no year‑over‑year change and 14% said confidence declined. Internal skepticism is widespread—60% say stakeholders question metrics at...
By MarTech
News•Oct 21, 2025
How to Turn Internal Docs Into Content that Converts
Marketers can unlock a steady source of high-performing content by repurposing internal documents—sales decks, onboarding materials, support FAQs and team chats—into customer-facing assets that answer real buyer questions. The piece outlines a six-step process (audit, simplify jargon, add context, reframe...
By MarTech
News•Oct 20, 2025
AI Search Is Collapsing the B2B Buyer Journey
AI‑powered search tools like ChatGPT, Perplexity and Google’s AI Overviews are radically shortening and reshaping the B2B buyer journey by delivering conversational, synthesized answers that reduce clicks to vendor sites. The shift already drives 2–6% of B2B organic traffic, AI...
By MarTech
News•Oct 20, 2025
Building a Martech Stack that Fits Local Business Reality
Small businesses should avoid enterprise-grade marketing platforms and instead build a hyperlocal martech stack focused on discoverability, community engagement and manageable costs. The article outlines a three-tier hierarchy—Tier 1 essentials like local SEO/listings (e.g., Yext), neighborhood-aware CRM, hyperlocal social channels...
By MarTech
News•Oct 20, 2025
What They Don’t Teach You About Marketing at Harvard Business School: Being Positionless by Optimove
Optimove argues for “Positionless Marketing,” a tech‑enabled approach that collapses handoffs so one marketer can access data, generate creative, launch campaigns and measure incrementality in minutes rather than weeks. The company cites proof points including Caesars cutting execution from five...
By MarTech
News•Oct 16, 2025
Smarter Reporting, AI Enhancements Lead HubSpot’s September 2025 Updates
HubSpot’s September 2025 release delivers 14 practical product updates focused on smarter reporting, tighter data guardrails and modest AI enhancements aimed at reducing routine work. Highlights include social media metrics in the Custom Report Builder, a redesigned threaded CRM timeline,...
By MarTech
News•Oct 16, 2025
Why Your B2B Strategy Should Start with a Story that Builds Trust
B2B strategies should prioritize storytelling to build long-term, human trust that outlasts short-term performance gains, the article argues. It outlines a playbook—customer interviews, buyer personas, a content library, unified messaging and targeted ABM tactics—illustrated by Company A’s launch of a...
By MarTech
News•Oct 15, 2025
AI Is Your Key to Better Market Research and Planning
MarTech argues that generative AI is transforming market research and planning by drastically shortening cycle times—turning processes that once took days into hours—and enabling faster, data-driven decision making. The piece highlights practical use cases and tools that streamline research, synthesis,...
By MarTech
News•Oct 15, 2025
Your Apps and Social Channels Depend on Email More than You Think
MarTech warns that despite the rise of apps and social platforms, email remains the most durable channel for building customer trust, loyalty and long-term engagement. The article argues apps face high churn and social trends are transient, while email—an owned...
By MarTech
Deals•Oct 14, 2025
Fivetran to Merge with Dbt Labs in All‑stock Deal to Create Unified Data Infrastructure
Fivetran signed a definitive agreement to merge with dbt Labs in an all-stock transaction to combine data movement, transformation, metadata and activation capabilities. The merger, subject to customary closing conditions and regulatory approvals, will keep dbt Core open while Fivetran...
MarTech
News•Oct 13, 2025
4 Questions Every SMB Should Ask Before Testing CTV
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. The post 4 questions every SMB should ask before testing CTV appeared first on MarTech.
By MarTech
News•Oct 13, 2025
Salesforce Launches Agentforce 360 to Embed AI Agents Directly in Slack for Marketing Teams
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. The post Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams appeared first on MarTech.
By MarTech
News•Oct 13, 2025
What Are the Skills Marketers Should Develop as We Enter 2026?
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond. The post What are the skills marketers should develop as we enter 2026? appeared first...
By MarTech
News•Oct 13, 2025
You’re Paying Your Sales and Marketing Teams to Sabotage Each Other
Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction. The post You’re paying your sales and marketing teams to sabotage each other appeared first on MarTech.
By MarTech
News•Oct 13, 2025
AI KPIs: Turning Mentions Into Strategy in the Age of LLMs by Brightspot
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey. The post AI KPIs: Turning mentions Into strategy in the age of LLMs appeared first on MarTech.
By MarTech
News•Oct 10, 2025
Zeta Global Unveils ‘Superintelligent,’ Natural Language AI Agent
Athena from Zeta brings voice-powered intelligence straight into marketing workflows. The post Zeta Global unveils ‘superintelligent,’ natural language AI agent appeared first on MarTech.
By MarTech
News•Oct 10, 2025
Martech Stacks Evolve Through Capabilities, Not Tools
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation. The post Martech stacks evolve through capabilities, not tools appeared first on MarTech.
By MarTech
News•Oct 10, 2025
Why It’s Time to Rethink Your B2B Thought Leadership Strategy — Especially Around Events
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. The post Why it’s time to rethink your B2B thought leadership strategy — especially around events appeared...
By MarTech
News•Oct 10, 2025
Invisible Pages, Lost Revenue: Why Crawlability Poses a Huge Risk by Semrush Enterprise
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. The post Invisible pages, lost revenue: Why crawlability poses a huge risk appeared first on MarTech.
By MarTech
News•Oct 9, 2025
Adobe Introduces AI Agents to Help B2B Marketers Navigate Long Buying Cycles
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. The post Adobe introduces AI agents to help B2B marketers navigate long buying cycles appeared first on MarTech.
By MarTech
News•Oct 9, 2025
The Pros and Cons of Specializing in Specific Martech Products
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? The post The pros and cons of specializing in specific martech products appeared first on MarTech.
By MarTech
News•Oct 9, 2025
Your Website Isn’t Ready for AI Agents — Here’s What Needs to Change
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. The post Your website isn’t ready for AI agents — here’s what needs to change appeared first on MarTech.
By MarTech
News•Oct 9, 2025
How to Unify Customer Data Using Tools You Already Have
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. The post How to unify customer data using tools you already have appeared first on MarTech.
By MarTech