Recent Posts
Deals•Dec 15, 2025
Cvent Acquires Goldcast to Bolster AI‑Powered Event Video Platform
Cvent announced the acquisition of Goldcast, an AI‑driven video event content platform, to expand its event‑technology suite. The deal combines Cvent's enterprise event‑management capabilities with Goldcast's video automation and analytics, aiming to help B2B marketers repurpose event content across channels. Financial terms were not disclosed.
MarTech
News•Nov 25, 2025
Stop Blasting and Start Connecting with Better Email Strategy
Natalie Jackson, Director of Demand Generation at CBIZ, argues that email marketing should shift from mass blasting to relationship‑focused communication. She emphasizes that email acquisition carries real costs, and unsolicited messages risk trust, spam complaints, and unsubscribes. For B2B and...
By MarTech
News•Nov 24, 2025
Why Isn’t There More Creativity in B2B Marketing?
Third Door Media’s Head of Content & Media, Mike Pastore, hosts a short interview with Jacob Sanders, creator of “ROI: The Musical,” and cast members Scott Monty and Ryan Wallman to explore why B2B marketers shy away from creative approaches....
By MarTech
News•Nov 24, 2025
Why Evergreen Content Expires Faster in an AI Search World — and What to Do About It
In the AI‑driven search era, evergreen content loses relevance much faster, with a typical shelf life shrinking from 24‑36 months to 6‑9 months. Large language models prioritize freshness signals such as updated dates, new backlinks, expanded sections, and recent external...
By MarTech
News•Nov 24, 2025
7 No-Code AI Tools Marketers Can Build Today to Boost Productivity and Engagement
MarTech’s AI‑focused column outlines seven no‑code AI tools marketers can deploy immediately, ranging from lead‑gen chatbots built with Chatfuel or ManyChat to email subject‑line generators using ChatGPT or Jasper, AI‑driven social post creators, personalized content engines, auto‑generated dashboards, design tools,...
By MarTech
News•Nov 21, 2025
The Overlooked Infrastructure Problem Holding Personalization Back
Shama Hyder warns that personalization is no longer a differentiator but a baseline expectation, and its success now hinges on back‑office infrastructure rather than front‑end tech. She highlights that 45% of CRM data is inaccurate and manual routing delays real‑time...
By MarTech
News•Nov 20, 2025
Salesforce Adds Observability to Agentforce, Aiming to Boost AI Performance and Trust
Salesforce announced an observability suite for its Agentforce 360 Platform, giving enterprises real‑time insight into AI agent performance through Agent Analytics, Agent Optimization, and Health Monitoring tools. Built on the Session Tracing Data Model and delivered via Agentforce Studio, the...
By MarTech
News•Nov 20, 2025
What B2B Marketers Can Learn From Asia’s Fast-Evolving Strategies
Asian B2B marketers are reshaping outreach by moving away from email toward chat‑based platforms and data‑rich tools. In China, WeChat’s business version WeCom enables integrated CRM functions, driving conversion rates at Qì Pèi Yún from 2% to 6% through unified...
By MarTech
News•Nov 19, 2025
Adobe Buys Semrush
Adobe announced an all‑cash acquisition of SEO and brand‑visibility platform Semrush for $12 per share, valuing the deal at roughly $1.9 billion, with closing slated for the first half of 2026 pending approvals. Semrush, which recently acquired Third Door Media, reported...
By MarTech
News•Nov 19, 2025
The Real Reason Marketing Budgets Get Cut — and How to Stop It
Marketing budgets are frequently cut because leaders fail to translate activity‑focused metrics into financial outcomes that resonate with CFOs and boards. Common pitfalls include relying on optimistic, non‑incremental ROI estimates, neglecting to reuse past insights, presenting proposals without clear de‑risking...
By MarTech
Deals•Nov 19, 2025
Adobe to Acquire Semrush for $1.9 Billion
Adobe announced on November 19, 2025 that it will acquire SEO platform Semrush in an all‑cash transaction valued at approximately $1.9 billion, with closing expected in the first half of 2026. The deal aims to combine Adobe’s AI‑driven marketing suite with...
MarTech
News•Nov 18, 2025
10 of the Most Thought-Provoking Quotes From the November MarTech Conference
The November MarTech Conference centered on AI and agentic technologies, featuring a keynote by Scott Brinker and panels with executives from Cisco, Google, Citrix, Fluency, Stensul, Braze and others. Speakers highlighted a shift from scarcity to abundance, the heightened need...
By MarTech
News•Nov 18, 2025
Almost No One Is Clicking on ChatGPT Links
A leaked OpenAI file shows that while ChatGPT displays publisher links hundreds of thousands of times, click‑through rates are minuscule – a top‑performing page recorded 610,775 impressions but only 4,238 clicks (0.69% CTR) and most pages saw CTRs below 0.1%....
By MarTech
News•Nov 18, 2025
How Data and genAI Are Helping Retailers Boost Conversions in a Tough Economy
Retailers are leveraging data‑driven strategies and generative AI to plug funnel leaks and personalize experiences amid inflation‑driven spending constraints. A proof‑of‑concept with Salomon showed GenAI‑optimized product feeds boosted click‑through rates by 43%, conversions by 81%, revenue by 83% and more...
By MarTech
News•Nov 18, 2025
MarketingOps Redefines Success for the Age of AI
MOps‑Apalooza 2025, the final edition of the conference, revealed a fundamental shift in how marketing operations success is measured, moving from pipeline‑centric KPIs to operational enablement and scalability. Speakers emphasized that AI has transitioned from an experiment to an expectation,...
By MarTech
News•Nov 17, 2025
How Marketers Can Spark Traveler Wanderlust with Emotion, Authenticity and Video
Expedia Group’s "Science of Wanderlust" study reveals that video content drives travel decisions three times more than static images, with 71% of travelers responding to moving visuals and long‑form videos sparking the strongest emotions. Authenticity and trust are paramount, as...
By MarTech
News•Nov 17, 2025
Why B2B Companies Struggle to Adopt Account-Based Marketing — and How to Fix It
The article outlines why B2B firms find it hard to move from lead‑centric models to account‑based marketing (ABM), citing misaligned sales‑marketing goals, entrenched lead‑focused processes, data silos, the resource intensity of deep personalization, and anxiety over slower ROI. It then...
By MarTech
News•Nov 14, 2025
The Quiet Positioning Mistakes that Kill Growth
The article warns that companies often craft flashy positioning that overpromises and fails to deliver, leading to high churn and damaged brand credibility. It cites examples such as a bogus chocolate ad and AI‑powered sales tools that fall short of...
By MarTech
News•Nov 14, 2025
Conversational AI Is Growing Rapidly, but Consumers Have a Few Concerns
Conversational AI adoption is surging, with 85% of consumers having interacted with an AI agent in the past three months and 63% of organizations in advanced development stages, according to Twilio’s "Inside the Conversational AI Revolution" report. While 90% of...
By MarTech
News•Nov 14, 2025
October 2025 HubSpot Updates Include Faster Files, Cleaner Data and Smarter AI
HubSpot’s October 2025 release adds a standalone Breeze Assistant mobile app, AI‑driven Smart Data Capture that auto‑populates deal fields from call transcripts, and automated forecast‑submission reminders for sales teams. The Leads object now functions like contacts, companies and deals, while...
By MarTech
News•Nov 13, 2025
IAB Tech Lab Unveils Agentic RTB Framework to Boost Real-Time Ad Trading Efficiency
The IAB Tech Lab released version 1.0 of the Agentic RTB Framework (ARTF) for public comment, a new specification that standardizes agentic interoperability among demand‑side platforms, supply‑side platforms and related services in shared data‑center environments. The framework claims to cut...
By MarTech
News•Nov 13, 2025
AI Is Forcing a Shift From Data Silos to Shared Customer Context
AI is reshaping enterprise data strategy by replacing siloed, system‑centric metrics with shared, customer‑defined context. The technology requires real‑time signals—clicks, language, intent—to generate meaningful insights, forcing organizations to integrate data around the customer journey rather than around internal platforms. This...
By MarTech
News•Nov 12, 2025
Hightouch Enters the Fray for Agentic AI for Marketers
Hightouch launched Hightouch Agents, AI-driven tools that connect directly to a company’s data warehouse and marketing stack to automate slow, manual marketing tasks. The agents incorporate a "marketing context layer"—customer data, campaign details, creative assets, spend, and brand guidelines—to answer...
By MarTech
News•Nov 12, 2025
How to (Re)build a Playbook that Helps People Buy
In the latest "Playbook Broken" episode, Philip Armstrong, SVP of insights at Truth in Data and former Nike data leader, argues that most dashboards and AI tools are failing to drive real purchases, citing data paralysis, ownership gaps, and the...
By MarTech
News•Nov 11, 2025
Reddit’s Rise in Shows Every Brand Needs a Forum for Its genAI Search Strategy
Reddit’s stock has surged 177.6% and now accounts for more than 40% of AI‑generated citations, underscoring a shift toward forum‑style content in generative‑AI search results. The article argues that brands must build owned discussion boards or Q&A sites to capture...
By MarTech
News•Nov 11, 2025
How to Build a GEO-Ready CMS that Powers AI Search and Personalization
The article argues that traditional content management systems are ill‑suited for the AI era, where zero‑click, generative‑AI search (termed GEO) requires content to be cited in AI answers rather than merely ranked. It outlines five key challenges marketers face—AI‑driven search,...
By MarTech
News•Nov 11, 2025
Marketing Has a New Blueprint — and It’s Shaped by the Customer
The article argues that the traditional marketing funnel is being replaced by AI‑driven, real‑time customer‑journey orchestration where consumers co‑create their paths. Brands are deploying decision‑making engines that synthesize behavioral, sentiment and contextual data to trigger personalized offers, content or conversational...
By MarTech
News•Nov 10, 2025
U.S. State Data Privacy Laws: What You Need to Know
The article maps the emerging patchwork of U.S. state data‑privacy laws, noting that 11 states already have active statutes and five more will be effective by January 2026, forcing marketers to navigate multiple regimes. It outlines each law’s applicability thresholds and...
By MarTech
News•Nov 10, 2025
Why Your AI Strategy Isn’t Delivering ROI and How to Fix It
Nearly eight in ten firms now use generative AI, yet most see little bottom‑line impact because they rely on ad‑hoc chatbots that merely translate notes. The article argues that true ROI comes from embedding gen‑AI into two levers—process efficiency and...
By MarTech
News•Nov 10, 2025
How AI Could Make Your Next DXP Migration Actually Work
The article argues that AI can eliminate the technical bottlenecks that cause most digital experience platform (DXP) migrations to fail, such as manual template reconstruction, data mapping, SEO‑preserving URL restructuring, and end‑to‑end testing. By using AI to analyze screenshots, auto‑generate...
By MarTech
News•Nov 9, 2025
Salesforce Acquires Spindle AI to Bolster Analytics for Agentforce
Salesforce announced it will acquire Spindle AI, an agentic analytics platform that uses AI to autonomously model scenarios and forecast business outcomes, and will integrate it into its Agentforce suite. The deal, expected to close in the fourth fiscal quarter...
By MarTech
Deals•Nov 9, 2025
Salesforce Acquires AI Analytics Platform Spindle AI to Boost Agentforce
Salesforce announced it has signed a definitive agreement to acquire Spindle AI, an agentic analytics platform that leverages artificial intelligence for business outcome modeling. The acquisition, disclosed on November 9, 2025, aims to integrate Spindle AI into Salesforce’s Agentforce suite...
MarTech
News•Nov 7, 2025
When Shadow DAMs Become the Real System of Record
The episode explores the surge of shadow digital asset management (DAM) systems embedded in design tools and shared drives, highlighting how they offer speed, low friction, and cost avoidance for creative teams but operate outside IT governance. It details the...
By MarTech
News•Nov 6, 2025
6 Steps to Writing Emails that Get Opened and Acted On
Joe Cunningham outlines a six‑step process for crafting emails that achieve higher open and response rates, emphasizing the need for a single clear objective, defined performance metrics, and a detailed brief covering both operational logistics and messaging. He advises using...
By MarTech
News•Nov 6, 2025
Gamification Has Promise and Pitfalls
Gamification offers potential for influencing behavior but must be applied judiciously, warns marketing technologist Steve Petersen. He cautions against deploying all gamification elements—points, badges, leaderboards, activity loops—at once because it obscures impact measurement and can erode stakeholder confidence. Petersen highlights...
By MarTech
News•Nov 6, 2025
4 Essential Tips to Maximize Holiday Inbox Placement by Campaign Monitor
Campaign Monitor’s November 6 article outlines four tactics for email marketers to preserve inbox placement during the holiday surge, emphasizing a clear grasp of deliverability stages, the importance of a strong sender reputation, and consistent sending practices. It advises maintaining...
By MarTech
News•Nov 5, 2025
Bulk Email Restrictions From Google, Yahoo and Microsoft: What You Need to Know
Google and Yahoo began enforcing bulk‑email rules on Feb. 1 2024, and Microsoft followed in April 2025, targeting senders that dispatch 5,000+ messages per day to their domains. The mandates require full SPF, DKIM and DMARC authentication, a reported spam rate below 0.10 %...
By MarTech
News•Nov 5, 2025
What Comes After ‘Data-Driven Marketing?’
At Zeta Global’s annual Zeta Live! event, chief data officer Neej Gore argued that the era of “data‑driven” marketing is becoming obsolete, as advances in AI and predictive analytics shift the focus to “answers‑driven” approaches. He emphasized that contextual intelligence,...
By MarTech
News•Nov 5, 2025
5 Marketing Maturity Levels: From Siloed to Autonomous by Semrush Enterprise
Semrush Enterprise’s November 5 2025 briefing maps marketing maturity across five levels—Siloed, Connected, Integrated, Predictive, and Autonomous—each defined by deeper cross‑pillar integration and automation. The piece illustrates the costs of siloed operations with a Lidl TikTok case, then shows how integrated workflows...
By MarTech
News•Nov 4, 2025
Two-Thirds of Listeners Say Podcasts Recommendations Drive Purchase Decisions
A new Acast‑commissioned Podcast Pulse 2025 study of 2,500 listeners across nine markets finds that 67% have made a purchase directly after a podcast recommendation, while 75% do not label podcasters as influencers. Listeners rank podcasters alongside journalists for credibility...
By MarTech
News•Nov 4, 2025
How to Get genAI to Say It Doesn’t Know
The article outlines practical prompts and habits to make ChatGPT and other generative AI tools admit when they lack sufficient information, helping users avoid hallucinations. It recommends upfront instructions, follow‑up challenges, and rewarding honest “I don’t know” responses, noting that...
By MarTech
News•Nov 4, 2025
How GA4 Records Traffic From Perplexity Comet and ChatGPT Atlas
Google Analytics 4 records traffic from AI‑powered browsers differently: Perplexity Comet typically passes a referrer (e.g., perplexity.ai) and appears as a referral source, while ChatGPT Atlas often strips referrer headers, causing sessions to be logged as Direct or (not set). This inconsistency leads...
By MarTech
News•Nov 4, 2025
AI Is Rewriting Visibility in the Zero-Click Search Era
Zero‑click search is accelerating as AI‑generated answers and featured snippets replace outbound clicks, with Google’s AI Overviews rising from 6.49% to 13.14% of U.S. desktop searches between January and March 2025. Marketers are urged to shift focus from traditional rankings...
By MarTech
News•Nov 4, 2025
Poor Data Quality Hampering Businesses and Their AI Plans
A Salesforce State of Data and Analytics report finds that 84% of data and analytics leaders say their data strategies need a complete overhaul before AI ambitions can succeed, as poor‑quality, outdated or siloed data hampers insight generation. While 63%...
By MarTech
News•Nov 4, 2025
Winning the Platform Shift by Braze
Braze argues that the rise of modern AI marks a platform shift for marketers, moving them from rote tasks to strategic, creative work by deploying autonomous AI agents that can personalize 1:1 communications at scale. The article outlines how AI...
By MarTech
News•Nov 3, 2025
How to Turn Holiday Shoppers Into Loyal Friends, Not One-Time Buyers
Ed Poppe argues that holiday shoppers can be turned into long‑term brand advocates by replacing discount‑driven loyalty programs with genuine, friend‑like interactions. He cites La Quinta’s 2012‑2014 postcard experiment, where personalized handwritten notes from the VP of Loyalty doubled member...
By MarTech
News•Nov 3, 2025
Why Behavioral Segmentation Beats Personas for Real Personalization
The article argues that traditional demographic or persona‑based targeting oversimplifies customers, while behavioral segmentation captures the motivations and contexts that drive intent. By clustering users around actions, content consumption, and trust signals, brands can build dynamic personalization engines that anticipate...
By MarTech
News•Nov 3, 2025
Why Do Disconnected Data and Silos Persist in Marketing Organizations?
Marketing teams continue to wrestle with data silos caused by departmental ownership, fragmented legacy systems, and cultural resistance to sharing. These technical and organizational barriers prevent a unified customer view, limit AI-driven insights, and create integration and scalability challenges. Overcoming...
By MarTech
News•Nov 3, 2025
How Agentic AI Is Changing the Future of Marketing
The article promotes the upcoming MarTech Conference keynote on Nov. 4, 2025, where Scott Brinker will discuss the rise of agentic AI—autonomous, goal‑driven systems that act as teammates rather than mere tools. It explains how these AI agents are reshaping research, creative,...
By MarTech
Deals•Oct 22, 2025
Supermetrics Acquires Real-Time CDP Relay42
Supermetrics acquired real-time customer data platform Relay42 earlier this year, expanding its data and CDP capabilities to help marketers unify and action data. The transaction strengthens Supermetrics' position in the marketing data and CDP market.
MarTech
Deals•Oct 14, 2025
Fivetran to Merge with Dbt Labs in All‑stock Deal to Create Unified Data Infrastructure
Fivetran signed a definitive agreement to merge with dbt Labs in an all-stock transaction to combine data movement, transformation, metadata and activation capabilities. The merger, subject to customary closing conditions and regulatory approvals, will keep dbt Core open while Fivetran...
MarTech