Duracell Debuts Batteries With Messi's Tattoos
Duracell is rolling out a limited‑edition battery pack printed with Lionel Messi’s iconic left‑leg tattoos, timed for the 2026 FIFA World Cup. The campaign, built on the successful Super Bowl ad featuring Tom Brady, expands across TV, streaming, social and World Cup broadcasts on Fox and Telemundo. A sweepstakes running May through August will give fans a chance to win signed Messi memorabilia and other soccer‑related prizes. Duracell hopes the partnership will lift premium perception and reinforce its "Built Different" brand narrative.
AI In Marketing: ATM Or iPhone?
The article argues that AI’s impact on marketing will resemble the iPhone’s disruption of bank tellers rather than the ATM’s complementary role. While early AI discussions focus on augmenting existing tasks, the author warns that AI agents could create a...
TikTok Expands 'Symphony,' Offers AI Video For Brands, Creators
TikTok has woven ByteDance’s next‑generation Dreamina AI video model into its Symphony ad suite, letting brands generate full‑motion videos from text prompts, images or reference clips. The model, built on the Seedance 2.0 architecture, promises consistent product portrayal to improve consumer...
Kotex: From Period Art To Acts Of Female Solidarity
Kotex launched the “Art’s Missing Period” campaign, unveiling a year‑long virtual gallery of 40 period‑themed artworks that restores censored menstrual imagery in museums. A branded truck roamed New York City past the MET, Guggenheim, Whitney and MOMA, promoting the gallery...
More Evidence Of Sports Marketing's Generational Inflection Point
Sports marketers are pivoting toward a new generation of socially driven fans, investing heavily in high‑tech venues and premium experiences. While younger attendees embrace in‑seat digital activations, older loyal season‑ticket holders often feel alienated by app‑only entry and complex interfaces....
First Impressions Are Forever: Sonos's Rachel Dudley on Getting Customer Onboarding Right
Sonos senior director Rachel Dudley says onboarding is an enterprise responsibility, not just a marketing task. She describes the company’s “First 30 Days” program that integrates CRM, packaging, and software to ensure new owners learn the product and receive help...
Gen Z Grows Up, Keeps Scrolling, Still Doesn't Trust You
Morning Consult’s "The State of Gen Z" report finds that as the cohort reaches adulthood, their purchasing power and family responsibilities have grown, yet their wariness of brands remains entrenched. TikTok leads as the preferred platform for 32.8% of Gen Z, followed by...
Doner Revisits 'Flick Your Bic' In 'Saxy' Spot
Bic Lighters has relaunched its iconic “Flick Your Bic” tagline with Doner’s new “Waxy Saxy” ad, a flamboyant YouTube‑centric spot that reimagines the brand’s 1970s vibe for today’s edgy consumers. The campaign positions Bic as a lifestyle catalyst rather than...
'The Wall Street Journal' Trumps Trump In Defamation Case-Pending Appeal
A federal judge dismissed former President Donald Trump’s defamation lawsuit against The Wall Street Journal, finding no evidence of actual malice in the paper’s reporting on a birthday letter to Jeffrey Epstein. Trump’s media arm, Trump Media & Technology Group,...
AT&T Spent a Month Inside March Madness. Was It Worth It?
AT&T devoted an entire month to the NCAA March Madness tournament, rolling out a multi‑channel campaign that included athlete‑led TV spots, ownership of the CBS Bracket Manager, a Vegas Sphere sponsorship, and on‑site activations in Indianapolis. The championship game attracted...
Vibe Twisted Sips Steps Up To The Plate As Minor League Baseball Sponsor
Vibe Twisted Sips, a 12% ABV wine‑based ready‑to‑drink brand owned by Gallo Wine & Spirits, has been named the official wine sponsor for Minor League Baseball’s 2026 season. The partnership will see Vibe featured across more than 100 MiLB teams,...
With Freeze-Dried Caramel, Mars Finds New Torment for M&M's
Mars introduced M&M's Pop'd Caramel, the brand's first freeze‑dried candy, capitalizing on a TikTok‑driven demand for novel textures among Gen Z and millennial snackers. The airy, light‑as‑air bite contrasts with the classic crunch‑then‑cream experience, delivering a surprising sensory twist. Mars...
Dropbox Enlarges Big Spaceship's Scope As Social AOR
Dropbox has elevated Big Spaceship from project‑based work to its official social agency of record, expanding the scope to full‑funnel duties and IRL activation content for 2026. The partnership has already driven quarter‑over‑quarter engagement gains among Dropbox’s 700 million users, supported...
'Extreme' Reveal: TDA Boulder Unboxes Orijen Freshprey
TDA Boulder launched Orijen Freshprey with "The World’s Most Extreme Unboxing," filming at 12,000 feet in Colorado’s San Juan Mountains. The campaign partners with outdoor creators Wander with Willow and showcases the product in a rugged, outdoor setting, diverging from...
Deeper Influencer Messaging For Linear's Old-School Ad Ecosystem?
Influencer creators are increasingly being featured in traditional 30‑second linear TV spots, blurring the line between social‑media ads and broadcast commercials. Brands argue that a personal, influencer‑driven tone can counteract consumer fatigue with corporate‑sounding messaging. The article examines whether addressable...
