Fields Good Launches Functional Cookies Backed by $1.8M Funding
Fields Good, founded by Ashley Fields and Kim Anderson, launched a line of functional cookies—Focus, Sleep, and Protein—backed by a $1.8 million pre‑seed round led by Female Founders Fund. The cookies combine classic taste with ingredients such as creatine, Cognizin citicoline, L‑theanine, and 10 g of protein per serving. The company will scale its direct‑to‑consumer channel, expand to TikTok Shop and Amazon, and pursue national retail distribution. The launch taps into a $2.1 trillion U.S. wellness market that is rapidly growing.
Kad Launches Scoopable Frozen Herbs, Spreads
Kad Bnei Darom, Ltd. has launched Cuca, a new line of scoopable frozen herbs and spreads packaged in 200 ml containers. The range includes six herb varieties and two Mediterranean spreads, all frozen using a patented plant‑protein base that preserves a...
Muscle Milk Reformulates Protein Shake Portfolio
Muscle Milk has completely reformulated its ready‑to‑drink protein shakes, switching to ultra‑filtered milk that delivers 26–42 g of complete protein per serving while eliminating artificial sweeteners, flavors and added colors. The new formulas contain roughly half the ingredients of the prior...
Ajinomoto Foods North America Names CEO
Ajinomoto Foods North America announced Dave Gardner as its new president and chief executive officer, effective April 1, 2026, succeeding Hiroshi Kaho who moves to a senior role at the Tokyo parent. Gardner, who has more than 35 years in food manufacturing,...
New Conagra Innovations Found at 2026 Sweets & Snacks Expo
Conagra Brands showcased a wave of new snack innovations at the 2026 Sweets & Snacks Expo, reinforcing its $3.3 billion snacks portfolio. Highlights included Aaron Judge‑branded DAVID Seeds, BiGS Triple Blast sunflower seeds, and Slim Jim’s Cheese Mode and Honey BBQ...
A Rising Tide Lifts All Proteins
The article traces protein’s evolution from 19th‑century fortification efforts to today’s booming functional‑food market. It highlights historic milestones such as the 1943 U.S. protein recommendation and the recent Dietary Guidelines urging protein at every meal. Market research forecasts the plant‑protein...
Kraft Natural Cheese Debuts Lactose-Free Line
Kraft Natural Cheese introduced a new Lactose‑Free line featuring Mild Cheddar shredded, Mozzarella shredded, and Mozzarella string cheese. Each product contains 0 g lactose thanks to added lactase enzyme, preserving real‑dairy flavor. The shredded cheeses are packaged in resealable pouches, while...
Upcycled Ingredients Gain Momentum
The food sector is accelerating the use of upcycled ingredients—materials like fruit pulp, spent grain, whey, coffee fruit pulp, and vegetable trimmings that would otherwise be waste. SPINS data shows a 16.6% year‑over‑year dollar increase in the natural retail channel,...
B-SIDES Secures Seed Funding to Expand Upcycled Snack Brand
B‑SIDES, a snack brand using up‑cycled ingredients, closed a $500,000 seed round led by Cap Ventures 8182. Founder Yousuf Ahmed will deploy the capital to broaden retail distribution, boost sales and marketing, and vertically integrate its ingredient supply chain. The...
KA-EX Launches RTD Creatine Beverage With Push-Cap Technology
Swiss supplement company KA-EX launched Creatine EAA+ Booster, the first ready‑to‑drink creatine beverage that avoids the common stability problem of creatine degrading into creatinine. The product uses patented VICAP push‑cap technology to keep a full clinical dose of Creapure creatine...
Goodies Launches Better-For-You Kids Snacks
Hero Group introduced Goodies, a new six‑product snack line for children ages four and up, targeting the baby‑and‑toddler aisle. The range includes bars, bites, and crunchy snacks that boast whole grains, protein, fiber and no high‑fructose corn syrup or artificial...
Golden Waffles Launches Protein, Fiber Boost Packs
Golden Waffles announced Protein and Fiber Nutritional Boost Packs, pre‑portioned add‑ins for its fresh‑baked waffle program. The packs deliver a “good source” of protein (5‑6 g) or fiber (≈2.9 g) per half‑waffle serving, meeting FDA standards. They require no new equipment or...
Cargill, Voyage Foods Launch Cocoa-Free Chocolate Alternative
Cargill and Voyage Foods have launched NextCoa, a cocoa‑free chocolate‑like confectionery for the North American market. The product uses grape‑seed‑based ingredients and delivers a chocolatey flavor while eliminating major allergens and offering vegan, Kosher and Halal certification. A third‑party life‑cycle...
Purely Elizabeth Expands Into Protein Granola Category
Purely Elizabeth, known for ingredient‑forward granolas, announced a new Protein Ancient Grain Granola line. The product delivers 10 g of protein per serving from nuts and seeds, without any protein powders, isolates, or fillers. It provides 6–8 g of fiber, is lightly...
Building Stronger Teams Through Better Leadership
On May 20 at 10:30 am CST, Alain Hunkins and BNP Media’s Bob Garrison will host a virtual leadership webinar for food‑and‑beverage manufacturers. The session promises practical tactics to combat disengaged talent, unclear expectations, and siloed teams, drawing on Hunkins’ "Cracking...