Sounds Profitable

Sounds Profitable

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Research/analysis on podcast adtech, measurement, and monetization.

AMP Task Force Emerges to Confront Podcasting’s Measurement Dilemma
NewsMay 28, 2026

AMP Task Force Emerges to Confront Podcasting’s Measurement Dilemma

The Alliance for Measurement in Podcasting (AMP) was launched by Oxford Road in July 2025, bringing together 12 leading platforms, advertisers, creators and measurement firms to tackle fragmented podcast metrics. Rapid growth of video podcasting has left the industry without...

By Sounds Profitable
Winn City Studios Uses Podcast Format to Validate New Plays for Stage and Screen
NewsMay 28, 2026

Winn City Studios Uses Podcast Format to Validate New Plays for Stage and Screen

Connecticut‑based Winn City Studios is debuting Subscript, a podcast that releases original audio dramas as a low‑cost testbed for future stage and screen productions. Its first title, “Relief Society,” a seven‑episode drama about two Mormon women, launches May 28 on Subscript.fm,...

By Sounds Profitable
Sounds Profitable Welcomes Beehiiv to Its Partner Network
NewsMay 27, 2026

Sounds Profitable Welcomes Beehiiv to Its Partner Network

Sounds Profitable, the podcast industry trade association, announced that beehiiv has joined its Partner Network. beehiiv, known for newsletter publishing, recently launched native podcast hosting, AI analytics, metered paywalls and a paid‑trial model, positioning itself as a multi‑format creator hub....

By Sounds Profitable
Nearly Half of UK Podcast Consumers Now Watch on Smart TVs, New Research From Signal Hill Insights and FlightStory Reveals
NewsMay 27, 2026

Nearly Half of UK Podcast Consumers Now Watch on Smart TVs, New Research From Signal Hill Insights and FlightStory Reveals

Signal Hill Insights and FlightStory’s new Pulse Report surveyed over 1,000 UK monthly podcast listeners and found that 84% now watch video podcasts, making the UK a global leader. Smart TVs have become the second‑most popular device, with 45% of...

By Sounds Profitable
NPR, NPM and PRX Collaborate to Expand Revenue Opportunities for Public Radio Stations
NewsMay 27, 2026

NPR, NPM and PRX Collaborate to Expand Revenue Opportunities for Public Radio Stations

NPR, its sponsorship arm National Public Media (NPM), and podcast platform PRX announced a joint effort to let public‑radio stations sell sponsorships for podcasts distributed through PRX’s Dovetail system. The partnership combines NPM’s national sales expertise with Dovetail’s publishing, delivery...

By Sounds Profitable
Radio, Podcasting, And The Portuguese Man O’ War
NewsMay 27, 2026

Radio, Podcasting, And The Portuguese Man O’ War

A 2025 Sounds Profitable study defines "Prime" listeners as daily users who rank a channel among their top four media choices. Only 27% of U.S. adults are radio Primes and 6% are podcast Primes, with a mere 1.4% overlap. When...

By Sounds Profitable
SpotsNow’s Campaign Planner: A Podcast Media Plan in Minutes, Not Days
NewsMay 26, 2026

SpotsNow’s Campaign Planner: A Podcast Media Plan in Minutes, Not Days

SpotsNow unveiled its Campaign Planner, a tool that lets advertisers design host‑read podcast campaigns in under ten minutes instead of days. The platform draws on a database of more than 69,000 shows and evaluates over 100 data points, delivering ROAS...

By Sounds Profitable
Sport Social Win Big at Campaign Audio Advertising Awards 2026
NewsMay 26, 2026

Sport Social Win Big at Campaign Audio Advertising Awards 2026

Sport Social Podcast Network captured two top honors at the Campaign Audio Advertising Awards 2026, winning Sales Team of the Year and Best Host Read Ad for its Topps Trading Cards campaign. Judges highlighted the network’s creator‑led ecosystem that blends...

By Sounds Profitable
Global Announces New Premium Video Advertising Capability on YouTube
NewsMay 26, 2026

Global Announces New Premium Video Advertising Capability on YouTube

Global Media & Entertainment announced it will sell premium video advertising directly on its YouTube content network, which includes hit podcast shows such as *The News Agents*, *My Therapist Ghosted Me* and the F1‑focused *Up To Speed*. The network boasts...

By Sounds Profitable
Veritonic Launches Instant Insights: AI-Powered Creative Intelligence
NewsMay 21, 2026

Veritonic Launches Instant Insights: AI-Powered Creative Intelligence

Veritonic unveiled Instant Insights, an AI‑powered self‑service platform that delivers immediate creative performance feedback across audio, video, podcast, CTV, social and digital media. Built on more than a decade of proprietary benchmark data, the tool evaluates emotional resonance, engagement potential...

By Sounds Profitable
The Roost Partners with Magellan AI to Bring Audio and Video Campaign Measurement to Its Creator Network
NewsMay 20, 2026

The Roost Partners with Magellan AI to Bring Audio and Video Campaign Measurement to Its Creator Network

The Roost, a video‑first podcast network acquired by Night in 2024, has partnered with Magellan AI to embed advanced attribution and verification tools into its campaign workflow. The integration gives advertisers detailed reporting on where ads run, who hears or...

By Sounds Profitable
Submissions to the International Women’s Podcast Awards Are Now Open for 2026
NewsMay 20, 2026

Submissions to the International Women’s Podcast Awards Are Now Open for 2026

The International Women’s Podcast Awards (IWPAs) have opened 2026 submissions under new host Tink Media, with a deadline of July 31, 2026. Entrants can submit up to 10 minutes of audio for any of the ten existing categories plus a new “Moment...

By Sounds Profitable
Listener.com Marks First Anniversary with Launch of Campaigns 2.0, Airchecks, and Industry-First MCP Integration
NewsMay 19, 2026

Listener.com Marks First Anniversary with Launch of Campaigns 2.0, Airchecks, and Industry-First MCP Integration

Listener.com celebrates its first anniversary by unveiling Campaigns 2.0, Airchecks, and a groundbreaking MCP integration that feeds podcast data into Claude and ChatGPT. In its debut year the platform was adopted by more than 25 podcast networks, over 3,000 independent shows,...

By Sounds Profitable
Lance Armstrong’s THEMOVE Returns as the Definitive Tour De France Companion Podcast Through New Libsyn Partnership
NewsMay 19, 2026

Lance Armstrong’s THEMOVE Returns as the Definitive Tour De France Companion Podcast Through New Libsyn Partnership

Libsyn announced an exclusive partnership to host and monetize the July 2026 Tour de France episodes of Lance Armstrong’s podcast THEMOVE. The deal makes Libsyn the sole platform for daily race breakdowns, video simulcasts, and host‑read ads during the event. THEMOVE...

By Sounds Profitable
Sounds Profitable | Pulse